The Retail Mix
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The Retail Mix
The Retail Mix curates quality articles, news, views, infographics and case studies for all things marketing in the Retail Sector. The Retail Mix is curated by Heart New Media, a full service digital agency in London and througout the UK.
Curated by James Webster
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How Retailers Can Use Beacon Technology for Marketing - BrandonGaille.com

How Retailers Can Use Beacon Technology for Marketing - BrandonGaille.com | The Retail Mix | Scoop.it
Ways to use beacon technology for marketing through the use of mobile applications and technology.
James Webster's insight:

Good infographic with interesting stats. iBeacons certainly gathering pace.

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4 intuitive rules when approaching beacon technology - iMediaConnection.com

4 intuitive rules when approaching beacon technology - iMediaConnection.com | The Retail Mix | Scoop.it
James Webster's insight:

Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.


The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment.


However, there are challenges and practicalities that need to be overcome, some of which are discussed in this article. There is no doubt the great potential for proximity marketing and we are only getting started. If you would like to know more about what is possible, please read our blog post at:

http://www.heartnewmedia.com/blog/entry/mobilize-your-retail-customer-experience-with-proximity-marketing

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The science of shopping: digital innovations shaping the future of retail - The Guardian

The science of shopping: digital innovations shaping the future of retail - The Guardian | The Retail Mix | Scoop.it
The Guardian The science of shopping: digital innovations shaping the future of retail The Guardian "Consumers are setting the pace, they are very engaged and pick up on things quicker," added Alison Lancaster, interim marketing director at...
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Market Leader Interview – Sarah Warby, Marketing Director of Sainsbury’s Supermarkets Limited | creativebrief blog

Market Leader Interview – Sarah Warby, Marketing Director of Sainsbury’s Supermarkets Limited | creativebrief blog | The Retail Mix | Scoop.it
Tom Holmes talks to Sarah Warby, Marketing Director of Sainsbury’s
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Persona-lizing the In-Store Retail Experience [Infographic]

Persona-lizing the In-Store Retail Experience [Infographic] | The Retail Mix | Scoop.it
Persona-lizing the In-Store Retail Experience [Infographic] - Digital Commerce (Persona-lizing the In-Store Retail Experience [Infographic] http://t.co/3WGbYAwy8n #Marketing)...
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Wimbledon serves up social for 2014 tournament - Social Marketing - BizReport

Wimbledon serves up social for 2014 tournament - Social Marketing - BizReport | The Retail Mix | Scoop.it
Wimbledon is putting the ball firmly in the hands of its social media audience this year with a comprehensive Twitter campaign to drive engagement and manage the hoards of fans that are attending or watching via digital media.
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Brand Segmentation Alignment for Marketing Optimization

Brand Segmentation Alignment for Marketing Optimization | The Retail Mix | Scoop.it
Brand activation involves bringing a brand to life in the marketplace. It's about delivering brand growth by using all channel opportunities to connect with consumers and deepen their experiences/relationships with your brand.
James Webster's insight:

If you are not using segmentation models in your marketing campaigns, this is a good article that illustrates why you should bring this into your overall strategy.

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Survey: Retail marketers bullish on retail marketing | Chain Store Age

Survey: Retail marketers bullish on retail marketing | Chain Store Age | The Retail Mix | Scoop.it
75% of #retail marketers believe digital #ads deliver higher ROI than offline http://t.co/ARkXGBNDyc 4 in 5 say digital budget to increase
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One in five Argos sales now via mobile

One in five Argos sales now via mobile | The Retail Mix | Scoop.it
One in five Argos [IRDX RARG] sales are now made via mobile devices, parent company the Home Retail Group said this week.
Mobile commerce grew by 56% during the year to represent 21% of total Argos sales.
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London’s Regent’s Street to become beacon hotspot

London’s Regent’s Street to become beacon hotspot | The Retail Mix | Scoop.it
London shopping thoroughfare Regent’s Street is to become a beacon hotspot, with every store along its mile length – including Apple, Hamleys, Longchamp, Burberry, Banana Republic, Hugo Boss and Anthropologie —expected to install beacons to...
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50 Inspiring Retail, B2B and Non-Profit Email Subject Lines | VR Marketing Blog

50 Inspiring Retail, B2B and Non-Profit Email Subject Lines | VR Marketing Blog | The Retail Mix | Scoop.it
We scoured inboxes far and wide to put together this mega list of 50 email subject lines for inspiration.
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Marketing Analytics - Finding the ROI

Email marketing is not complete unless the analytics pay for the effort.
James Webster's insight:

For similar insights, visit and bookmark http://www.scoop.it/t/the-digital-mix.  And why not check out our daily edition of our online marketing magazine at The Digital Mix

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Brick-and-mortar retailers need to make customers feel they're walking into a ... - Quartz

Brick-and-mortar retailers need to make customers feel they're walking into a ... - Quartz | The Retail Mix | Scoop.it
Quartz
Brick-and-mortar retailers need to make customers feel they're walking into a ...
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iBeacon trials: 13 brands trying to find a use case

iBeacon trials: 13 brands trying to find a use case | The Retail Mix | Scoop.it
You’ve probably heard about iBeacons. It's the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology.
James Webster's insight:

With growing interest in iBeacons, Econsultancy take a look at how 13 different brands are using proximity marketing solutions in trial campaigns.


Brands include Tesco, Waitrose and Macy's department store (among other non-retail brands, such as American Airlines, Odeon, Easyjet and Virgin Atlantic), who are currently using iBeacons to send customers welcome messages, notify shoppers of the status of existing orders, and providing loyal customers with special offers.


In the following blog post, Heart New Media consider the different ways in which retailers can use iBeacons, and provide examples and use cases for the retail sector.  In addition, the article looks at the benefits of proximity marketing solutions for retailers, including the importance of footfall and customer behaviour analysis. http://www.heartnewmedia.com/blog/entry/mobilize-your-retail-customer-experience-with-proximity-marketing


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10 trends that will impact your mobile commerce strategy

10 trends that will impact your mobile commerce strategy | The Retail Mix | Scoop.it
Finally, mobile devices are at a stage where technology meets and occasionally exceeds the expectations of the consumer.
James Webster's insight:

One of the trends featured in this article is the introduction of Beacons and near-field communications (NFC) otherwise known as Proximity Marketing.


Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.


Using Proximity Marketing allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.


Find out more about how to mobilize your Retail Customer Experience through Proximity Marketing with this blog post: http://www.heartnewmedia.com/blog/entry/mobilize-your-retail-customer-experience-with-proximity-marketing


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Eight interesting internet marketing statistics we've seen this week

Eight interesting internet marketing statistics we've seen this week | The Retail Mix | Scoop.it
It's time again to round up some of the most interesting internet marketing statistics we've seen this week.
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The omnichannel future of retail - The Media Online

The omnichannel future of retail - The Media Online | The Retail Mix | Scoop.it
The omnichannel future of retail The Media Online Imagine for a moment what an electronics and appliance retailer might look like in the not-too-distant future… A customer walks into a bricks and mortar branch to check out a Nespresso machine she's...
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Mobile Apps Maximise Marketing Impact for Retail Brands

Mobile Apps Maximise Marketing Impact for Retail Brands | The Retail Mix | Scoop.it
Interactive mobile apps maximise marketing potential for retail brands while also providing greater user engagement.
James Webster's insight:

The landscape in mobile is changing quickly and this is a decent article about maximising marketing potential for retail brands. It is just an introduction, therefore it's important to watch developments and stay open-minded especially with areas such as location based services and the arrival of Apples iBeacon to see how you can make the most of mobile.


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Brands Sink Their Teeth Into Suarez World Cup Controversy

Brands Sink Their Teeth Into Suarez World Cup Controversy | The Retail Mix | Scoop.it
Brands showed once again that they're hungry for any real-time marketing opportunity. (Real-time Marketing.
James Webster's insight:

Think outside the box and look for opportunities to push your social media viral.

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Top FIFA 2014 Brands And Their Winning Marketing Strategies - iMedia Connection (blog)

Top FIFA 2014 Brands And Their Winning Marketing Strategies - iMedia Connection (blog) | The Retail Mix | Scoop.it
Top FIFA 2014 Brands And Their Winning Marketing Strategies
iMedia Connection (blog)
Known to focus on emotions, Nike continues to nail it with epic ads and is putting its best retail foot forward through hi-tech gear.
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PepsiCo backs content creation over TV ads, wants marketers to be brand curators - AdNews

PepsiCo backs content creation over TV ads, wants marketers to be brand curators - AdNews | The Retail Mix | Scoop.it
PepsiCo backs content creation over TV ads, wants marketers to be brand curators
AdNews
PepsiCo's top marketer has signalled a shift away from a TV advertiser mindset to a branded content approach to marketing.
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The rise and rise of online fashion retailers

The rise and rise of online fashion retailers | The Retail Mix | Scoop.it
In today’s InternetRetailing newsletter, we report on fast growth at clothing retailers from Boohoo.com to Bonmarché and on an interesting lift in mobile sales at Argos.
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Lesson 1: How Google Search Works & Content Marketing - Ecommerce University

Watch all 15 free videos: http://tinyurl.com/l2wjeqz This video is a part of Shopify Ecommerce University's 15-part video series on ecommerce content marketi...
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New Era of Marketing & Data: Integrating loyalty marketing and strategy with big data analytics

Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, an...
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Say Hello to Mobile Retail Magazine |

Say Hello to Mobile Retail Magazine | | The Retail Mix | Scoop.it

Mobile Retail Magazine launched by the chaps at Mobile Marketing Magazine | http://bit.ly/fJ2vRU


Via Tom George
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