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Rescooped by Chiara Spinelli from Public Relations & Social Media Insight
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Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community

Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community | retail & sales | Scoop.it

Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!

 

Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.

 

And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....


Via Jeff Domansky
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Everett Ross's comment, October 9, 2013 8:47 AM
This is something that really frustrates me.
Penelope's comment, October 10, 2013 3:53 PM
Yay! for a picture that tells the story.
Alison D. Gilbert's curator insight, October 11, 2013 8:55 AM

Well, let's see what all the hype is about according to Content Marketing World.

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Retail Therapy: Inside the Apple Store - Gizmodo

Retail Therapy: Inside the Apple Store - Gizmodo | retail & sales | Scoop.it
An Apple employee is never supposed to point when giving directions in their store. For example, when asked where the iPhone cases are sold, a specialist should either gesture with an open hand or, preferably, walk the ...
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Rescooped by Chiara Spinelli from Digital-News on Scoop.it today
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Social Media Supports Online AND Retail Purchases

Social Media Supports Online AND Retail Purchases | retail & sales | Scoop.it
Social media analytics focus on tracking where sales come from using clickstream data, cookies, and Javascript.

Via Thomas Faltin
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10 Ways that iPads are Transforming Retail - The Next Web

10 Ways that iPads are Transforming Retail - The Next Web | retail & sales | Scoop.it
Ever since the introduction of the iPhone and iPad, people have found amazing ways to use the devices and with the arrival of iOS 7, the new iPhone devices the possibilities are only going to increase.
Chiara Spinelli's insight:

tablets are speeding up the way to customers'delight

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