The US holiday shopping season is off to a strong start. The first three weeks of the season, from November 1st to November 20th, show strong growth in e-commerce orders and revenue, as well as in mobile shopping.
On a crisp Friday evening in late October, Shannon Rich, 33, is standing in a dying American mall. Three customers wander the aisles in a Sears the size of two football fields. The RadioShack is empty. A woman selling smartphone cases watches “Homeland” on a laptop.
"Ninety percent of transactions still happen in stores," José Neves, CEO of Farfetch, told the audience at WIRED Retail. "New stores of the future will still have an element of the physical, but it will be augmented by a range of technologies and services"
Shoppers who receive beacon-triggered messages appear to be OK with getting them. And in-store beacon campaigns also are impacting shopper behavior, based on a new analysis of tens of thousands of beacon-triggered interactions at a number of retailers.
But the number of "maybes" -- those who say they will base their decision to brave the crowds on whether or not they see deals that tempt them -- are actually up, with 72.5 million classifying themselves as possibles, compared to 71 million last year at this time.
While mobile has changed how people shop, it doesn't mean retailers have kept up with the transformation. And shoppers aren't stopping there, with ever increasing desires for more mobile services from retailers. The majority (60%) of smartphone owners say having a mobile device has changed how they shop, according to a new study.
By Nate Barad, Sitecore In 2014, we heard a lot about this thing called customer experience. The challenge is that most organizations aren’t doing much to change the way they operate in the face of this coming trend.
The mobile holiday shopping season has begun. Yes, the overall holiday shopping is underway as well, with the kickoff of Black Friday today. All eyes will be on today's sales as well as those on the coming Cyber Monday as the shopping season starts its trajectory.
Those gains come at a time when retailers have done all they can to disrupt the traditional shopping calendar, with Thanksgiving Day openings and more Cyber Monday promotions stealing attention away from Black Friday.
For decades, these post-Thanksgiving deals and hyped promotions have served as the official kickoff to holiday shopping. But this year, several major retailers seem to have tilted that tradition on its head.
Imagine how many video cameras there are in retail stores around the world. Now imagine the usefulness of turning those cameras’ millions of hours of video—of shoppers’ in-store interactions and activity—into simple, optimizable, visual data.
An exclusive interview with Steve Semenzato, co-founder and VP of business development at Cortexica about where visual search is headed, the role deep learning and data will play in its development, and the fact we’re five years out from this having true mainstream application.
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