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How to Develop Personas for Your Online Marketing

How to Develop Personas for Your Online Marketing | Retail Marketing | Scoop.it
We've been a little bit behind updating our web 2.0 blogs with our most recent blog posts from the Bear Creek Web Blog, but we are back! Here is a great post on developing your online personality f...
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Rescooped by Edgar Van Noort from Marketing Trends (2013-future)
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Seven new trends in shopper marketing - Bizcommunity.com

Seven new trends in shopper marketing - Bizcommunity.com | Retail Marketing | Scoop.it

Shopper marketing is in the spotlight and these seven new trends, coupled with good digital and experiential strategies, will maximise marketing spend, driving more feet in-store and product off the shelves.


Via Paula Maria Tinoco Trindade
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Rescooped by Edgar Van Noort from Future Visions And Trends! Lead The Way And Innovate.
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Retailers Turn 'Showrooming' Into Innovation Opportunity

Retailers Turn 'Showrooming' Into Innovation Opportunity | Retail Marketing | Scoop.it
Showrooming is when a person heads into a physical store to check out merchandise before finding the same product at a cheaper price online.

Via Pekka Puhakka
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Rescooped by Edgar Van Noort from Marketing Trends (2013-future)
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Content Marketing Strategy and the Latest Web Design Trends - Business 2 Community

Content Marketing Strategy and the Latest Web Design Trends - Business 2 Community | Retail Marketing | Scoop.it

Part of any effective content marketing strategy is keeping up with the latest web design trends. As content has evolved  significantly within the past 12-18 months, so has the web design used to  present content. The emergence of breakout trends like Instagram, Pinterest and  the visual Facebook timeline, not to mention the growth in the use of mobile  apps and the mobile web, has led most content marketers to begin focusing on  visual content. Even with the many new trends, content still is an essential  part of any business’ marketing strategy. However, while content remains “king,” design must be an integral part  of every content marketing strategy if it is to succeed. Instead of cramming a  website with content, content must incorporate the latest in web design to grab  attention, appeal to emotions and convert prospects into clients. Here are a few  of the latest web design trends that businesses should explore for successful  content marketing in 2013.


Via Paula Maria Tinoco Trindade
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