Overall, marketing automation users report an 87% average rate of satisfaction with the system they use, signaling high fulfillment of requirements relative to other enterprise software categories. Helping to bolster that overall score is marketers' satisfaction with their systems' email marketing functionality — on average also 87% and the highest score for any feature set.
Marketing automation feature comparison: social
Whereas the importance of email marketing is more established, incorporating social media into marketing automation is a newer priority for marketers — and similarly, it's a less-developed feature set of most marketing automation products. When it comes to marketing automation platforms' social functionality, which includes social listening, sharing, campaigns, engagement and ads, users report an average rate of satisfaction of just 74%, the lowest among the eight feature sets covered in the G2 Crowd survey.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.