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Retail marketing branding and consumer trends
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Curated by Paul Cronin
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Whole Foods Is Slowly Killing Traditional Supermarkets - Business Insider

Whole Foods Is Slowly Killing Traditional Supermarkets - Business Insider | Retail marketing branding and consumer trends | Scoop.it
AP/Danny JohnstonMany modern consumers are attracted to the high-end options Whole Foods has to offer.Traditional supermarkets are losing market share to h...
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6 Key Mindsets for Providing Outstanding Customer Service

Great customer service isn't an afterthought. It's built into the DNA of your company.
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Kroger piloting click-and-collect service

Kroger piloting click-and-collect service | Retail marketing branding and consumer trends | Scoop.it
Kroger's Liberty Township Marketplace in Ohio is piloting a click-and-collect service in which customers submit orders online and pick up groceries at a drive-thru window. (#Kroger is piloting a drive-thru service to let shoppers pick up groceries.
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How big brands are making their packaging interactive | SmartBlogs

How big brands are making their packaging interactive | SmartBlogs | Retail marketing branding and consumer trends | Scoop.it

"The term “guerrilla marketing” is something you probably associate with outlandish stunts, like dropping a 600-pound ice block in front of a conference audience ..."


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Animated Ads Are Coming to Grocery Store Checkout Dividers, Enjoy!

Animated Ads Are Coming to Grocery Store Checkout Dividers, Enjoy! | Retail marketing branding and consumer trends | Scoop.it
Say it isn't so. Grocery stores are already a non-stop barrage of ads and signage trying to convince you to buy things, but soon that will even include those simple plastic dividers we use to separate our groceries on the checkout conveyor belts.
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Measure Customer Behavior with Analytics | Hoover's

Measure Customer Behavior with #Analytics http://t.co/fQALA06ulc
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Lileks: Lucky for us, the grocery store has many charms - Minneapolis Star Tribune

Lileks: Lucky for us, the grocery store has many charms - Minneapolis Star Tribune | Retail marketing branding and consumer trends | Scoop.it
Lileks: Lucky for us, the grocery store has many charms
Minneapolis Star Tribune
It's a wonder anyone goes into the grocery business.
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Six Trends That Will Shape Consumer Behavior This Year

Six Trends That Will Shape Consumer Behavior This Year | Retail marketing branding and consumer trends | Scoop.it
This article is by Hazel Barkworth, Cultural Insights Project Director, Added Value. 2014 looks set to be a year of demanding more.
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Why People Buy Products, Services And Brands

Why People Buy Products, Services And Brands | Retail marketing branding and consumer trends | Scoop.it
Why do people purchase the products, services and brands that they do? At a minimum, marketers should think about this periodically. Ideally, marketers should always be thinking about this. So, why do people purchase specific things?
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Whole Foods launches national grocery delivery, pickup service

Whole Foods launches national grocery delivery, pickup service | Retail marketing branding and consumer trends | Scoop.it
Whole Foods Market announced today it is launching a new, national grocery delivery and pickup service, part of a major initiative as the Austin-based organic foods giant looks to expand its footprint against a growing list of fierce competitors.
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Inside Look: Campus Retail

Inside Look: Campus Retail | Retail marketing branding and consumer trends | Scoop.it
Whether it’s purchasing textbooks every semester or meeting daily needs such as meals, snacks or health and beauty aids, students who find the right dining and retail stores on campus have a better co

Via Society for College and University Planning (SCUP)
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Society for College and University Planning (SCUP)'s curator insight, September 8, 6:44 AM

Interesting how other retail perks up while bookstores suffer.

Francey Smith's curator insight, September 11, 5:13 PM

This a growing trend

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Old Navy leads retailers in customer satisfaction

Old Navy leads retailers in customer satisfaction | Retail marketing branding and consumer trends | Scoop.it
Internet Retailer - Technology/Customer Service - Old Navy leads retailers in customer satisfaction
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Email Marketing Knocks Out Social Media in 5 Rounds - HostPapa | #TheMarketingTechAlert

Email Marketing Knocks Out Social Media in 5 Rounds - HostPapa | #TheMarketingTechAlert | Retail marketing branding and consumer trends | Scoop.it

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How Wal-Mart Is About to Change Online Grocery Shopping - Motley Fool

How Wal-Mart Is About to Change Online Grocery Shopping - Motley Fool | Retail marketing branding and consumer trends | Scoop.it
Once again the retail king is about to change how you think about going to the supermarket - Rich Duprey - Consumer Goods
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Wal-Mart moving beyond retail to be a healthcare educator, provider - The City Wire

Wal-Mart moving beyond retail to be a healthcare educator, provider - The City Wire | Retail marketing branding and consumer trends | Scoop.it
Wal-Mart’s goal to save people money does not end with the cost and pricing of goods sold in their stores. The retail giant continues to spread its wings in the service industry by announcing Monday (Oct.
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How Beacons Will Help Brick-And-Mortar Retailers Become More Like Amazon

How Beacons Will Help Brick-And-Mortar Retailers Become More Like Amazon | Retail marketing branding and consumer trends | Scoop.it
Beacons solve retailers' biggest problems. (How Beacons Will Help Brick-And-Mortar Retailers Become More Like Amazon: The key to the future of retail is d...
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Brands need to stop advertising and start storytelling | The Future of Commerce

Brands need to stop advertising and start storytelling | The Future of Commerce | Retail marketing branding and consumer trends | Scoop.it

Traditional advertising campaigns just don't make the grade anymore, and here's why.Advertising has helped many brands become category leaders. Brands such as Coca-Cola, McDonald’s, Kellogg’s, General Motors, Microsoft and more have produced ad campaigns that have made their products household favorites.

 

So what could be wrong with following proven advertising techniques such as theirs? Plenty.More than ever before, people are tuning out advertising campaigns. The traditional approach to “telling is selling” and using creative techniques to grab consumer attention really don’t work anymore.Let’s consider the stories of two fast-food brands.


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Jeff Domansky's curator insight, September 19, 9:48 AM

It's a story that compares McDonald's with Chipotle and how storytelling won the marketing day.

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Designing 'from the user out': how brands must engage in the digital world - TechRadar UK

Designing 'from the user out': how brands must engage in the digital world - TechRadar UK | Retail marketing branding and consumer trends | Scoop.it
Designing 'from the user out': how brands must engage in the digital world TechRadar UK Marketing experience design (MXD) on the other hand, provides a foundation for building a new methodology for realizing the brand and marketing strategies of...
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Action-gated contests

Action-gated contests | Retail marketing branding and consumer trends | Scoop.it
Want to learn more about action-gating and see how some brands are using it successfully? We've got three examples of action-gated contests right here.
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Stop Gambling With Customer Retention [Infographic] - Profs

Stop Gambling With Customer Retention [Infographic] - Profs | Retail marketing branding and consumer trends | Scoop.it

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Customer Engagement Unlocking and Activating Human Behavior

Customer Engagement Unlocking and Activating Human Behavior | Retail marketing branding and consumer trends | Scoop.it
Building personal connections with customers drives the greatest value for a brand. (What is #CustomerEngagement, and why is it crucial?
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Retailers Say Customer Retention Will be Key Revenue Growth Driver

Retailers Say Customer Retention Will be Key Revenue Growth Driver | Retail marketing branding and consumer trends | Scoop.it
While global marketers responding to a recent survey attested to focusing more on customer acquisition than retention, senior US retail executives surveyed by KPMG for a new report [pdf] believe that customer retention will be the most significant driver of their company's revenue growth over...

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Amazon, US mail test grocery deliveries around San Francisco

Amazon, US mail test grocery deliveries around San Francisco | Retail marketing branding and consumer trends | Scoop.it
With the help of the postal service to deliver groceries, Amazon tries to boost its ‘AmazonFresh’ service (#Amazon, US mail test grocery deliveries around San Francisco - Livemint http://t.co/2wEAQNdv0G...
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25 Apocalyptic Marketing Examples

25 Apocalyptic Marketing Examples | Retail marketing branding and consumer trends | Scoop.it

These apocalyptic marketing examples range from survival fashion films to undead chocolate ads that imagine a dark version of our not-so-distant future.

 

While advertising is often about selling a positive dream or fantasy to consumers, the opposite also works wonders when conceiving a marketing strategy.

 

This list of apocalyptic marketing examples relies on fantastical story lines like zombie invasions or earth-swallowing floods. Much like sci-fi, horror and fantasy films, these dystopic examples induce fear and shock viewers with their imagery....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 5, 10:58 AM

So does undead advertising work? You decide!

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Can Black + Decker's New Brand Mend Its Tarnished Reputation? - Wired

Can Black + Decker's New Brand Mend Its Tarnished Reputation? - Wired | Retail marketing branding and consumer trends | Scoop.it
Can Black + Decker's New Brand Mend Its Tarnished Reputation?
Wired
Aesthetically, the designers didn't look for inspiration at mechanic shops and job sites and instead locked onto design-focused, yet understated brands like Uniqlo and Ikea.
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