Retail marketing branding and consumer trends
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Retail marketing branding and consumer trends
Stay up to date on the newest consumer and retail trends and market changes
Curated by Paul Cronin
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Telstra transforms its In-store Retail customer experience with Windows 10

Telstra innovations, enabled by Windows 10, are bringing the digital and physical retail worlds together for Australian customers like never before. B
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86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know

86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know | Retail marketing branding and consumer trends | Scoop.it
86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey.
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The importance of micro-moments: The mobile customer journey

The importance of micro-moments: The mobile customer journey | Retail marketing branding and consumer trends | Scoop.it
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
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The 99 best infographics

The 99 best infographics | Retail marketing branding and consumer trends | Scoop.it
Every picture tells a story, as they say, but sometimes it takes a clever combination of words and pictures to tell a story quickly, concisely and in an entertaining fashion.
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How Media Consumption Habits Are Changing [Infographic]

How Media Consumption Habits Are Changing [Infographic] | Retail marketing branding and consumer trends | Scoop.it
Customer Behavior - Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.
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According to 32,198 emails, most retailers use boring subject lines

According to 32,198 emails, most retailers use boring subject lines | Retail marketing branding and consumer trends | Scoop.it
Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.
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What's now & next for digital technology in retail stores?

What's now & next for digital technology in retail stores? | Retail marketing branding and consumer trends | Scoop.it
Personally, I think 2014 was the year when the hype around digital technology in retail stores crested a wave.
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Facebook Has Seized the Media, and That’s Bad News for Everyone But Facebook

Facebook Has Seized the Media, and That’s Bad News for Everyone But Facebook | Retail marketing branding and consumer trends | Scoop.it
News has been co-opted by Facebook. That’s not good for the industry—or for you.
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Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks

Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks | Retail marketing branding and consumer trends | Scoop.it
Check out 6 inspiring stories about brands that made successful comebacks after nearly burning out.
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Infographic: How beer and coffee affect your brain

Infographic: How beer and coffee affect your brain | Retail marketing branding and consumer trends | Scoop.it
Matador is a travel and lifestyle brand redefining travel media with cutting edge adventure stories, photojournalism, and social commentary.
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10 Brands That Listen and Tell Powerful Stories

10 Brands That Listen and Tell Powerful Stories | Retail marketing branding and consumer trends | Scoop.it
The best way to convert customers into advocates is sharing your brand’s struggles and journey to success (and failure). Here are some powerful brand stories

Via Anita, Jean-Pierre Blanger
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Anita's curator insight, November 19, 2015 8:42 AM

Things to learn and leverage in your own brand story.

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Next-Gen Social Analytics Are Transforming Digital Marketing

Next-Gen Social Analytics Are Transforming Digital Marketing | Retail marketing branding and consumer trends | Scoop.it
It wasn't so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing.
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6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015

6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015 | Retail marketing branding and consumer trends | Scoop.it
With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is a creative force to be reckoned with.But Grey's work wasn't just a...
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12 Big Ideas Changing the Face of Marketing

12 Big Ideas Changing the Face of Marketing | Retail marketing branding and consumer trends | Scoop.it
These twelve ideas from marketing's foremost thought leaders are changing the face of the industry.
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The Psychology of Color in Marketing and Branding

The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?
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Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand | Retail marketing branding and consumer trends | Scoop.it
Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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Color Psychology In Marketing: The Complete Guide [Free Download]

Color Psychology In Marketing: The Complete Guide [Free Download] | Retail marketing branding and consumer trends | Scoop.it
Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.
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5 Reasons Marketers Have Largely Overlooked Generation X

5 Reasons Marketers Have Largely Overlooked Generation X | Retail marketing branding and consumer trends | Scoop.it
  brightcove.createExperiences(); A few weeks ago, Lincoln Financial began running a 60-second spot about fiscal planning for your family's future.
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The Shocking ROI of Influencer Marketing

The Shocking ROI of Influencer Marketing | Retail marketing branding and consumer trends | Scoop.it
Influencer marketing yields ROI as much as 11X that of online display ads, according to a new study.
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Story for Business: How to Create Stories That Move People to Act : Social Media Examiner

Story for Business: How to Create Stories That Move People to Act : Social Media Examiner | Retail marketing branding and consumer trends | Scoop.it
Social Media Marketing Podcast 193. In this episode Park Howell will explore the mechanics of storytelling, a craft every marketer should master.
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Netflix’s Grand, Daring, Maybe Crazy Plan to Conquer the World

Netflix’s Grand, Daring, Maybe Crazy Plan to Conquer the World | Retail marketing branding and consumer trends | Scoop.it
What happens when every part of an online entertainment empire is engineered to be everything to everyone, all of the time.
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8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)

8 Examples of Successful Co-Branding Partnerships (And Why They're So Great) | Retail marketing branding and consumer trends | Scoop.it
Check out these examples of great co-branding partnerships -- and what makes them so great.
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How retail marketers can ensure they deliver the ‘right’ customer experience

How retail marketers can ensure they deliver the ‘right’ customer experience | Retail marketing branding and consumer trends | Scoop.it
In the recent Econsultancy/Adobe Quarterly Digital Intelligence briefing, 25% of companies said they placed most emphasis on "making our experience as personalised and relevant as possible" in terms of improving the overall customer...
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Visual Content Marketing Strategies for 2016

Visual Content Marketing Strategies for 2016 | Retail marketing branding and consumer trends | Scoop.it
Stand Out on Social Media with These Visual Marketing Strategies Visual content is still the best kind of content for social media marketing.
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25 Brands to Follow for Visual Content Marketing Inspiration

25 Brands to Follow for Visual Content Marketing Inspiration | Retail marketing branding and consumer trends | Scoop.it
Struggling to use visual content in your social media posts? Don't worry. Here are 25 brands teeming with visual content marketing inspiration!
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