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Retail Marketing
Seasons change, new products come in, events happen, are you telling your offline story, online? www.acreativespark.net
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Treat your customers like inventory

Treat your customers like inventory | Retail Marketing | Scoop.it

If your customer was an inventory item, you'd make sure they were dusted, clean, always stocked correctly, the correct mix, competitively priced and able to be sold.  We'd sticker them, put them in categories and look to see which ones were profitable

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Local businesses play key role in Empty Bowls local food charity - New Bern Sun Journal

Local businesses play key role in Empty Bowls local food charity - New Bern Sun Journal | Retail Marketing | Scoop.it
Local businesses play key role in Empty Bowls local food charity
New Bern Sun Journal
Local businesses are stepping up to the table for the fourth annual Empty Bowls fund-raiser to feed the hungry.
Dave Coursen's insight:

More reasons to support local business.

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What is Content Marketing and How Can I Use it for my Small Business? | Business 2 Community

What is Content Marketing and How Can I Use it for my Small Business? | Business 2 Community | Retail Marketing | Scoop.it
Content marketing has certainly been taking the business world by storm recently.
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Interested in Twitter as a small business? This technique helps find tweets around your business to get involved with.

Interested in Twitter as a small business?  This technique helps find tweets around your business to get involved with. | Retail Marketing | Scoop.it
Useful tips for businesses marketing on Twitter who wish to target users within a specific radius of a venue. Step-by-step instructions.
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Stonyfield uses social media to feed consumers’ hunger for knowledge

Stonyfield uses social media to feed consumers’ hunger for knowledge | Retail Marketing | Scoop.it
Earlier this year, Stonyfield embarked on an ambitious “Know Your Food” campaign, which challenged consumers to learn more about the origins and benefits of… (Pavone Food Post: Stonyfield uses social media to feeds consumers’ hunger for knowledge...
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Restaurant chain's recipe for social media success

Restaurant chain's recipe for social media success | Retail Marketing | Scoop.it
Karen Weintraub in Boston takes a closer look at the growing number of US small firms who are using social media to connect with their customers.
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Marketing Trends for 2013 and beyond | Social Media Today

Marketing Trends for 2013 and beyond | Social Media Today | Retail Marketing | Scoop.it
Marketing Trends 2013 - Gareth Case You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing (Marketing Trends for 2013 and beyond http://t.co/unAT2pSo...)...
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QR Codes: 26 MUST-HAVE Facts [Data & Charts] | Heidi Cohen

QR Codes: 26 MUST-HAVE Facts [Data & Charts] | Heidi Cohen | Retail Marketing | Scoop.it
With increased hype and discussions, QR code usage has moved past its early adopter phase in the US.

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The Power of Email marketing: Yes, It's Still the King! | myBusiness ...

The Power of Email marketing: Yes, It's Still the King! | myBusiness ... | Retail Marketing | Scoop.it
Email marketing — as far as online marketing methods are concerned — is relentless, inexpensive, and responsive. It's highly effective, smooth, and can at least be semi-automated. Amidst all the noise on the Internet and the ...
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Paying With Smartphones to Outpace Credit Cards by 2020

Paying With Smartphones to Outpace Credit Cards by 2020 | Retail Marketing | Scoop.it
More than two-thirds of technology insiders believe that paying with smartphones will overtake cash and credit card payments by 2020, according to a survey.

Via David Ian Gray
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"Social Moms" Like Brands on Facebook

"Social Moms" Like Brands on Facebook | Retail Marketing | Scoop.it

Maybe it's no surprise that moms are an especially networked bunch online. After all, it's hard to find a closer-knit group in the physical world. But the extent to which mothers engage in social networks such as Facebook–not just with each other but with brands–is striking...

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Ten interesting digital stats in Local Business ...

Ten interesting digital stats in Local Business ... | Retail Marketing | Scoop.it
Multi-screen usage Stats from our Multi-Screen Marketer report, produced in association with the IAB, show that 65% of the respondents with a tablet in our study said they were likely to be using a second device whi...
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How To: Take Better Pictures for Your Business Website & Social Media efforts

How To: Take Better Pictures for Your Business Website & Social Media efforts | Retail Marketing | Scoop.it

You’ve heard it before – a picture is worth a thousand words.  Good advice, especially for making your website and social media efforts shine.

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5 Online Marketing Myths Businesses Believe - Small Business Trends

5 Online Marketing Myths Businesses Believe - Small Business Trends | Retail Marketing | Scoop.it
Small Business Trends
5 Online Marketing Myths Businesses Believe
Small Business Trends
“Get found.” You can't get found unless your site is optimized.
Dave Coursen's insight:

Make sure you're not falling for one of these myths.

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Email marketing's most controversial subject -- ever - iMedia Connection

Email marketing's most controversial subject -- ever - iMedia Connection | Retail Marketing | Scoop.it
Email marketing's most controversial subject -- everiMedia ConnectionI'm not going to lie to you. When I wrote last month's column, I knew I was touching the third rail of email marketing -- advocating for the use of email in customer acquisition.
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The 5 Most Important Elements of a Holiday Social Media Strategy | ClickZ

The 5 Most Important Elements of a Holiday Social Media Strategy | ClickZ | Retail Marketing | Scoop.it
With a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing.
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Grow Your Business the Easy Way -- Engage

Grow Your Business the Easy Way -- Engage | Retail Marketing | Scoop.it
Positive engagement is the social proof people need to do business with you, especially if someone they know is engaging with you, too. This social proof helps build trust, something you just can't buy with advertising.
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14 Million Reasons to Use QR Codes in Your Marketing

14 Million Reasons to Use QR Codes in Your Marketing | Retail Marketing | Scoop.it

14 Million Reasons to use QR Codes in your marketing & advertising...

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Yes, There Are Social Networks Besides Facebook - Business Insider

Yes, There Are Social Networks Besides Facebook - Business Insider | Retail Marketing | Scoop.it
Daily MailYes, There Are Social Networks Besides FacebookBusiness InsiderFacebook isn't the only social media network making news these days. There are plenty of similar sites in an ever more crowded field, all vying for users.
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Retail disruption: how technology is influencing consumer buying habits

Retail disruption: how technology is influencing consumer buying habits | Retail Marketing | Scoop.it
Retailers need to adapt to new platforms and social media to make most of the enormous opportunities they present, says Mazher Abidi...

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#INFOGRAPHIC: Local Business Guide to Mobile Apps

#INFOGRAPHIC: Local Business Guide to Mobile Apps | Retail Marketing | Scoop.it

The world of technology is changing rapidly and small business owners need to utilize it in order to compete in the business world.


With the rise in instant information through smart phones and high-tech mobile devices, it’s extremely important that business owners know which apps to pay attention to, get listed on, and spend their time searching.



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Target's Toronto Pop-Up is a harbinger to future success. | DIG360 Consulting Ltd.

Target launched a small pop-up store in Toronto today featuring a portion of the Canadian-born Jason-Wu line.  The store had long lines and moved most of its product.  And garnered tremendous national media coverage (so call this a...

Via David Ian Gray
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Some good starter considerations for small businesses adopting #SocialMedia

Some good starter considerations for small businesses adopting #SocialMedia | Retail Marketing | Scoop.it

What's your intent?, Which channels are right for me? and How do I plan my Strategy?

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Sears Explains Their Success In Content Marketing - Forbes

Sears Explains Their Success In Content Marketing - Forbes | Retail Marketing | Scoop.it
ForbesSears Explains Their Success In Content MarketingForbesEarlier this week we profiled digital marketing execs from General Mills and GE on how they're running their organizations like publishers.
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3D QR codes and the sun deliver discounts only during its quiet times

3D QR codes and the sun deliver discounts only during its quiet times | Retail Marketing | Scoop.it
Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers were given discounts at the store during those quiet shopping hours.
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