Beacons and geofencing will soon become must-haves for retailers NEW YORK – A Swrve executive at Mobile Marketing Summit: Wearables and Holiday Focus 2015 advised retailers with a strong bricks-and-mortar presence to leverage location-based...
More than half of retailers (52%) use more than 10 pricing strategies, according to Software Advice, a web-based reviewer of retail POS systems. Another 18% use either nine or 10 strategies, while 14% use seven or eight.
Retailers are too focused on digital technologies as transactions and should instead be looking at how to use digital in-store to deliver better, omni-channel experiences to their customers, a Forrester analyst claims.
Macy’s Image Search tool Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their...
Whole Foods Market is making grocery shopping more convenient by allowing customers in 15 United States cities to use a mobile application to have groceries delivered to their door within an hour in a move into the growing mobile grocery-delivery...
xAd, a leader in location that enables marketers to reach the right people based on the real places they visit every day, today announces its campaign with quick service restaurant chain KFC which achieved a significant amount of incremental foot...
The report, Navigating the New Digital Divide which studied close to 2,000 urban Indian shoppers, said the conversion rate of shoppers who use a digital touch-point is 40% higher than the non-digitally influenced shoppers.
Besides more than a third of digitally influenced shoppers would prefer the flexibility of buy-online-pickup-in-store, the report said.
However, Rohit Bhatiani, director at Deloitte added, “Today, 90% of the retailers do not have a mobile app or mobile-friendly websites and hence these retailers are not even considered by consumers for pre-buying research. Retailers need to create a strong meaningful digital presence to attract customer attention.”...
RetailWire Discussion: New research from Accenture finds retailers must significantly enhance their mobile and in-store shopping experiences to match the way shoppers want to deal with retailers across multiple sales channels.
2015 has been heralded as the year the Internet of Things finally takes hold, but while we wait for driverless cars and save up for our Smartwatches and assorted Wearables, the omnichannel retail revolution is gathering pace.
France ended 2014 with nearly 160,000 active commercial sites. This surge of 20% compare to 2013 shows that brands have every reason to stay on top of digital competition. The Federation of Ecommerce and Distance Selling (FEVAD) attests that 2015 will be full of new trends.
It's easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that's a result of misunderstanding the way retailers should be integrating their online activity.
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