RETAIL LAB - Topics & Trends for Omni-Channel Retailers
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RETAIL LAB - Topics & Trends for Omni-Channel Retailers
Omni-channel Retailing | Retail Insight | Shopper Marketing | In-store | Customer Experience | On line Retail | Path To Purchase | Mobile Engagement App
Curated by Andrea Puerari
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The Retailer’s CX Checklist - Retail TouchPoints

The Retailer’s CX Checklist - Retail TouchPoints | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
Are you poised to improve the customer experience (CX)? Today's consumers are more empowered and knowledgeable than ever before. This makes it crucial...
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How to marry mobile with location for bricks-and-mortar advantage: Swrve exec

How to marry mobile with location for bricks-and-mortar advantage: Swrve exec | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
Beacons and geofencing will soon become must-haves for retailers NEW YORK – A Swrve executive at Mobile Marketing Summit: Wearables and Holiday Focus 2015 advised retailers with a strong bricks-and-mortar presence to leverage location-based...
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52% Of Retailers Use More Than 10 Pricing Strategies - Retail TouchPoints

52% Of Retailers Use More Than 10 Pricing Strategies - Retail TouchPoints | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
More than half of retailers (52%) use more than 10 pricing strategies, according to Software Advice, a web-based reviewer of retail POS systems. Another 18% use either nine or 10 strategies, while 14% use seven or eight.
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The Changing Role of Marketing in the Mobile Age

The Changing Role of Marketing in the Mobile Age | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
What are the implications of marketing in the mobile age? CoreMedia's Global Director of Product Marketing, Doug Heise, explains...

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Marketing Leap's curator insight, April 7, 2015 10:32 PM

Marketers are pulled in opposite directions, how do you make sense of it all and to justify your budgets. Here are four concise ways to help you be 'all things' required as a marketer.


CIM Academy's curator insight, April 20, 2015 10:40 AM

The impact of mobile marketing has been profound in our industry and this article highlights a few key tips stay ahead of the curve.

Eric Morineau's curator insight, May 22, 2015 2:48 PM

ajouter votre perspicacité ...

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Forrester: How retailers can use digital to improve in-store experience

Forrester: How retailers can use digital to improve in-store experience | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
Retailers are too focused on digital technologies as transactions and should instead be looking at how to use digital in-store to deliver better, omni-channel experiences to their customers, a Forrester analyst claims.
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Marketing in 2015: make the customer experience count

Marketing in 2015: make the customer experience count | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
The coming year will see mobile take the lead and data analytics will help improve consumer relationships. The stakes have never been higher, writes Corinne Sklar

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[Slides] The Inevitability of a Mobile-Only Customer Experience by Al…

Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar…;

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Eric_Determined / Eric Silverstein's curator insight, February 11, 2015 2:06 AM

As @BrianSolis highlights:


"Companies must design #mobile-first and mobile-only #customer #journeys to prevent channel-hopping and multi-screening, thus increasing conversions"


Is your company making the commitment to mobile?

Bharat Employment's curator insight, February 12, 2015 12:18 AM

http://www.bharatemployment.com/

Mike Donahue's curator insight, February 13, 2015 10:14 AM

Nice deck with plenty of compelling stats. I would argue the mobile-only experience is already here for many people. Some by necessity and other sby choice. Ignore at your own risk.

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Retailers must embrace in-store pickup - Mobile Commerce Daily - Columns

Retailers must embrace in-store pickup - Mobile Commerce Daily - Columns | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it

With the aim of creating a seamless shopping experience for omnichannel consumers, in-store pickup technology has arguably made one of the most transformational impacts within retail in recent years.


Via Pantelis Chiotellis
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Maria Rekrut's curator insight, January 30, 2015 10:58 AM

I like this - our customers see our business on line and then they come to our stores to pick up the merchandise.  It's a Win Win.

Yamina TASSIN's curator insight, February 5, 2015 11:53 AM

Très bel article sur la nécessité d'offrir un vrai service Pick-up-in-Store pour les retailers ... et de la transformation que cela nécessite. C'est tout à fait le type de services que l'on peut offrir avec une vraie solution d'Order Management.

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7 Retail Tips for a Profitable Business Year

7 Retail Tips for a Profitable Business Year | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
With big retailers increasingly tapping into the power of technology to create omnichannel marke...

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In the Social Age: Customer Experience Must Come First

In the Social Age: Customer Experience Must Come First | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
We are in a Social Age, and customer experience is front and center. Moving from the industrial age to the social age requires new customer engagement.
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Retailers adjust as lines between in-store and digital shopping blur - Washington Post

Retailers adjust as lines between in-store and digital shopping blur - Washington Post | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
Retailers are courting the “omnichannel” customer who may come from any direction.
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How Macy’s combines fashion, mobile technology to target younger shoppers

How Macy’s combines fashion, mobile technology to target younger shoppers | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
Macy’s Image Search tool Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their...
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Whole Foods increases grocery-shopping convenience with 1-hour delivery

Whole Foods increases grocery-shopping convenience with 1-hour delivery | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
Whole Foods Market is making grocery shopping more convenient by allowing customers in 15 United States cities to use a mobile application to have groceries delivered to their door within an hour in a move into the growing mobile grocery-delivery...
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KFC uses mobile location technology to promote new Burrito product range and drive additional store visits

KFC uses mobile location technology to promote new Burrito product range and drive additional store visits | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
xAd, a leader in location that enables marketers to reach the right people based on the real places they visit every day, today announces its campaign with quick service restaurant chain KFC which achieved a significant amount of incremental foot...
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10 Charts Show Why Indian Retailers Should Adopt an Omni-Channel Strategy

10 Charts Show Why Indian Retailers Should Adopt an Omni-Channel Strategy | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it

The report, Navigating the New Digital Divide which studied close to 2,000 urban Indian shoppers, said the conversion rate of shoppers who use a digital touch-point is 40% higher than the non-digitally influenced shoppers.

 

Besides more than a third of digitally influenced shoppers would prefer the flexibility of buy-online-pickup-in-store, the report said.

 

However, Rohit Bhatiani, director at Deloitte added, “Today, 90% of the retailers do not have a mobile app or mobile-friendly websites and hence these retailers are not even considered by consumers for pre-buying research. Retailers need to create a strong meaningful digital presence to attract customer attention.”...


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Jeff Domansky's curator insight, July 7, 2015 1:48 AM

Useful research shows how Digital Influences shoppers.

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RetailWire Discussion: Study: Omnichannel customer experience far from seamless

RetailWire Discussion: Study: Omnichannel customer experience far from seamless | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
RetailWire Discussion: New research from Accenture finds retailers must significantly enhance their mobile and in-store shopping experiences to match the way shoppers want to deal with retailers across multiple sales channels.

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Jeff Domansky's curator insight, April 1, 2015 1:30 AM

Retail really needs to pay attention to this research and act upon it if they hope to thrive.

Guislain d'Hauteville's curator insight, April 8, 2015 5:26 AM

You must listen your customers...

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Forget The Internet Of Things, There Is A Digital Revolution Taking Place In Our Shopping Malls

Forget The Internet Of Things, There Is A Digital Revolution Taking Place In Our Shopping Malls | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it

2015 has been heralded as the year the Internet of Things finally takes hold, but while we wait for driverless cars and save up for our Smartwatches and assorted Wearables, the omnichannel retail revolution is gathering pace.


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The Future of Digital Retail

The Future of Digital Retail | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
Zach Pentel looks at how technological advancements are not only shaping the future of digital retail but also creating new consumer patterns and expectations

Via ELSE Corp, what E.L.S.E.?
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Customer Experience Tops Most Exciting Marketing Opportunity For 2015

Customer Experience Tops Most Exciting Marketing Opportunity For 2015 | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing. #CustomerExperience #ContentMarketing #MobileMarketing

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Jeff Domansky's curator insight, February 11, 2015 10:00 AM

Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.

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Omni-Channel Strategy: The Future of Ecommerce

Omni-Channel Strategy: The Future of Ecommerce | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
France ended 2014 with nearly 160,000 active commercial sites. This surge of 20% compare to 2013 shows that brands have every reason to stay on top of digital competition. The Federation of Ecommerce and Distance Selling (FEVAD) attests that 2015 will be full of new trends.
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Mobile shopping may be growing, but old-school desktops are still king of online shopping

Mobile shopping may be growing, but old-school desktops are still king of online shopping | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
Mobile browsing and buying soared this holiday season, but these transactions still make up a relatively small share of shopping overall.

Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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What do mobile marketers really need? Better metrics, for starters - Digiday

What do mobile marketers really need? Better metrics, for starters - Digiday | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
Marketers and agencies are getting past the “experimentation phase” of mobile advertising. One thing still stands in the way: unified metrics. Sponsor content by Nielsen.

Via Kenneth Carnesi,JD, Pantelis Chiotellis
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How Retailers Can Use Social Media in Stores to Drive Sales

How Retailers Can Use Social Media in Stores to Drive Sales | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
It's easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that's a result of misunderstanding the way retailers should be integrating their online activity.

Via Kamal Bennani
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highcodata's comment, November 25, 2014 12:08 PM
En complément, Tesco utilise actuellement Twitter avec une application inédite qui scanne le compte twitter de vos proches pour leur offrir le cadeau idéal à lire ici http://goo.gl/fufDr3
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In-Store Mobile Shoppers: 30% Compare Prices, 27% Look for Sales, Coupons 10/24/2014

In-Store Mobile Shoppers: 30% Compare Prices, 27% Look for Sales, Coupons 10/24/2014 | RETAIL LAB - Topics & Trends for Omni-Channel Retailers | Scoop.it
In-Store Mobile Shoppers: 30% Compare Prices, 27% Look for Sales, Coupons - 10/24/2014

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Jeff Domansky's curator insight, October 26, 2014 3:51 AM

Not only do consumers shop online but they demand deals. Valuable marketing insight for retailers in this study.