Did you know that more than 4 out of 5 consumers value word of mouth recommendations over all other sources? Amazing isn’t it? The power of a trusted opinion!Local influencers are people Small Businesses should target.
This recent blog talks about the importance of connecting with local influencers to increase your word of mouth. There are 2 data points are worth considering:
- Consumer-to-consumer word of mouth generates more than double the sales of paid advertising (Source: McKinsey)
- 84% of consumers say they trust word of mouth recommendations from friends and family above all other sources of advertising. (Source: Nielsen)...
Via Jeff Domansky