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Rescooped by Estelle Ayer from Big Data & Digital Marketing
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9 Amazing Ways Big Data Is Used Today to Change the World

9 Amazing Ways Big Data Is Used Today to Change the World | Retail digital | Scoop.it

Some say big data is all talk and no action. I couldn’t disagree more.

 

I believe that most aspects of business and society will be impacted by big data analytics, but saying big data is used for everything in not helping with the current confusion of how big data is adding value.


Via Luca Naso
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Luca Naso's curator insight, November 21, 2013 11:50 AM

1. Understanding, targeting, and serving customers
2. Understanding and optimizing business processes
3. Personal quantification and performance optimization
4. Improving Health (and R&D in general)
5. Improving Sports Performance
6. Optimizing Machine and Device Performance
7. Improving Security and Law Enforcement
8. Improving and optimizing cities and countries
9. Financial Trading

ExploreCurate's curator insight, November 21, 2013 9:35 PM

Är du intresserad av Big data? 

Du får en aktuell digtal presentation om Big data från DMA i Chicago om du anmäler dig på http://eepurl.com/H6n41 för att få de 10 viktigaste digitala insikterna varje vecka.  

Rescooped by Estelle Ayer from Social Media, SEO, Mobile, Digital Marketing
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How To Manage Social Media Monitoring Across Multiple Markets

How To Manage Social Media Monitoring Across Multiple Markets | Retail digital | Scoop.it

Social data has become an increasingly valuable asset for businesses. It can help in the quest for a new lead, polish up a pitch, resolve customer complaints, and much more.

All of this is easy to manage when you are a relatively small company, but how do you optimize social media monitoring when you have teams in multiple markets speaking multiple languages?


Via Kamal Bennani
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Social Success Marketing's curator insight, November 23, 2013 7:32 PM

Good read (Social Media Enterprise - global, and multilingual)

Rescooped by Estelle Ayer from SocialMoMojo Web
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Seven Multiplatform Social Media Analytics Tools

Seven Multiplatform Social Media Analytics Tools | Retail digital | Scoop.it
Here are 7 Social media analytics tools for multiple platforms to help you analyze your social media presence.

Via Jessica Kelly
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Jessica Kelly's curator insight, November 25, 2013 1:07 PM

Very detailed and useful info on the seven tools:

1. Simply Measured

2. Rival IQ

3. GAnalytics

4. Zuum

5. Socialbakers

6. Crowdbooster

7. Quintly

Scooped by Estelle Ayer
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When KPIs Socialize: Considering Customer Influence with Social Media Metrics and KPIs | Zimana Web Analytics Blog

When KPIs Socialize: Considering Customer Influence with Social Media Metrics and KPIs | Zimana Web Analytics Blog | Retail digital | Scoop.it
These days it seems like every organization uses social media in one form or another.  As adoption into business strategies heighten, evaluating internal (RT @ZimanaAnalytics: When KPIs Socialize: Considering Customer Influence with Social Media Metrics...
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Rescooped by Estelle Ayer from Public Relations & Social Media Insight
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How does a company prove digital media's effectiveness?

How does a company prove digital media's effectiveness? | Retail digital | Scoop.it

My client's objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness.

 

...There are four stages to follow. Initiation, Integration, Intelligence, and Value Creation.

 

Every action my client takes – from answering the phone at the front desk to the most complex product installation – makes a statement about how that company values customers. These moments in time are when a brand comes to life, when promises made are either kept or broken. Jan Carlzon, former President of Scandinavian Airline Services called these instances “moments of truth”. He defined them as “any time a customer comes into contact with any aspect of your business, however remote, the customer has an opportunity to form an impression.

 

”Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. Loyalty can’t be measured by repeating business alone...


Via Jeff Domansky
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malek's curator insight, November 23, 2013 7:25 AM

How to measure what's going on with your campaign. 

A lengthy article, but the job is in the details.

Ali Anani's curator insight, November 24, 2013 12:21 AM

"Moments of Truth" shape up your customers' impressions about your businesses

Gordon Kraft's curator insight, November 24, 2013 12:00 PM

Digital Media company has the ability to create your Digital image for the Interent, Social Media via video...

Rescooped by Estelle Ayer from Social Media, SEO, Mobile, Digital Marketing
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7 Ways To Become A Rock Star of Innovation

7 Ways To Become A Rock Star of Innovation | Retail digital | Scoop.it

Today innovation is more than a nicety; it’s a survival skill. Rapid changes in technology over the last ten years mean that you either innovate or get left in the dust as entire industries undergo major upheavals.


Via Kamal Bennani
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usman's curator insight, November 23, 2013 6:17 AM

add your insight...

 

Rescooped by Estelle Ayer from Retail digital
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9 Amazing Ways Big Data Is Used Today to Change the World

9 Amazing Ways Big Data Is Used Today to Change the World | Retail digital | Scoop.it

Some say big data is all talk and no action. I couldn’t disagree more.

 

I believe that most aspects of business and society will be impacted by big data analytics, but saying big data is used for everything in not helping with the current confusion of how big data is adding value.


Via Luca Naso, Estelle Ayer
more...
Luca Naso's curator insight, November 21, 2013 11:50 AM

1. Understanding, targeting, and serving customers
2. Understanding and optimizing business processes
3. Personal quantification and performance optimization
4. Improving Health (and R&D in general)
5. Improving Sports Performance
6. Optimizing Machine and Device Performance
7. Improving Security and Law Enforcement
8. Improving and optimizing cities and countries
9. Financial Trading

ExploreCurate's curator insight, November 21, 2013 9:35 PM

Är du intresserad av Big data? 

Du får en aktuell digtal presentation om Big data från DMA i Chicago om du anmäler dig på http://eepurl.com/H6n41 för att få de 10 viktigaste digitala insikterna varje vecka.  

Rescooped by Estelle Ayer from Big Data & Digital Marketing
Scoop.it!

9 Amazing Ways Big Data Is Used Today to Change the World

9 Amazing Ways Big Data Is Used Today to Change the World | Retail digital | Scoop.it

Some say big data is all talk and no action. I couldn’t disagree more.

 

I believe that most aspects of business and society will be impacted by big data analytics, but saying big data is used for everything in not helping with the current confusion of how big data is adding value.


Via Luca Naso
more...
Luca Naso's curator insight, November 21, 2013 11:50 AM

1. Understanding, targeting, and serving customers
2. Understanding and optimizing business processes
3. Personal quantification and performance optimization
4. Improving Health (and R&D in general)
5. Improving Sports Performance
6. Optimizing Machine and Device Performance
7. Improving Security and Law Enforcement
8. Improving and optimizing cities and countries
9. Financial Trading

ExploreCurate's curator insight, November 21, 2013 9:35 PM

Är du intresserad av Big data? 

Du får en aktuell digtal presentation om Big data från DMA i Chicago om du anmäler dig på http://eepurl.com/H6n41 för att få de 10 viktigaste digitala insikterna varje vecka.