A few tantalizing clues later, the Beats Store NYC finally opened its doors to unsuspected shoppers this afternoon. Situated in the trendy SoHo neighborhood of New York City, this new storefront is also the first stand alone retail space for the Beats by Dr. Dre brand, a successful collaborative entity between hip-hop artist Dr. Dre, legendary music producer Jimmy Iovine, and audio equipment maker Monster Cable. Not only the space will be offering the complete range of ear phones, head sets, and other high fidelity accessories. It will also 0ffer several models, including Apple Store exclusive and a collection available only at the Beats Store NYC location. To fully appreciate the dynamic sound qualities of Beats by Dr. Dre products, the store added a soundproof corner for any customers to test out the sound spectrum of their potential purchases. The Beats Store NYC is located at 67 Greene Street, between Spring and Broome Street in SoHo, New York.