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Marks & Spencer’s virtual closet

Marks & Spencer’s virtual closet | Retail | Scoop.it

 The British retailer, which partners with the Saudi Al Hokair Group on all of its Middle East ventures, has a strong presence in the region, with dozens of locations throughout Lebanon, Qatar, UAE, Bahrain, Kuwait, and Saudi Arabia–where, alone, it has 12 brick and mortar stores. One of the most adept strategies in our entire report involved M&S’s multichannel approach to drive awareness of the opening of its first store in Jordan, in Amman’s Taj Mall.

 

The centerpiece of the campaign was a “Virtual Closet,” an augmented-reality display where visitors could browse and “try on” clothes, bags and other accessories from the store’s forthcoming collection. To extend the life of the experience, users had the option to capture a photo of themselves and share it on the Marks & Spencer Arabia Facebook page. An accompanying app was also developed and released.


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Fruit of the Loom and LinkedIn team up

Fruit of the Loom and LinkedIn team up | Retail | Scoop.it

Do you think it is difficult for brands to tap into LinkedIn's audience? Well, think again.

Global underwear and casualwear company Fruit Of The Loom will be sending free pairs of cotton underwear to 5,000 LinkedIn users who have changed jobs within the last 30 days.

This is for the company’s “Fresh Gigs” promotion, which is part of their “Start Happy” campaign. The campaign has a theme that is based on the idea that putting on well-fitting and comfortable undies can lift the spirits and, thus, help people start their day in a great mood.


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Co-operative Electrical launches #FightThePrice

Co-operative Electrical launches #FightThePrice | Retail | Scoop.it

Co-operative electrical has created a Twitter campaign called #FightThePrice, which bases discounts depending on the number of users that tweet about certain products. Potential customers can view the available products on the ‘Fight The Price’ website, then tweet to attempt to increase the discounts, which will be revealed on the final Friday of the campaign.


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Ad Age Survey: What Advertisers Really Think About Facebook - AdAge.com

Ad Age Survey: What Advertisers Really Think About Facebook AdAge.com In 15 months, Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they're continuing to increase...
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B&Q testing dynamic pricing

B&Q testing dynamic pricing | Retail | Scoop.it

Online pricing innovations could move to the high street if B&Q implements technology that it is currently understood to be testing.

 

According to reports, B&Q is testing electronic price tags that could change the price of an item, based on which customer is looking at it.

Wi-fi enabled shelf-edge price tags would recognise the customer by their mobile phone and offer different prices, depending on whether the customer has a loyalty card or their past purchase history.

Ian Cheshire, chief executive of B&Q parent company Kingfisher,  said that the company was looking at varying the in-store prices of some products from day to day, in the same way that airlines vary the prices of their seats.


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Asda to offer 3D printing in-store

Asda to offer 3D printing in-store | Retail | Scoop.it

Supermarket chain trialing new service that allows shoppers to scan and replicate anything in ceramic.

 

Launching on 15 October in the company's York store, with the intention to roll out nationwide if the trial is successful, the service offers 3D scanning that takes about 2 minutes to fully scan the surface of an object. It uses a special scanning camera that captures the contours and shape of the object, while identifying up to 6m different colours for accurate replication.

 

"Anything can be scanned – including people, pets and even cars – and the models can be produced in full colour, white or a bronze-style coating," explained an Asda blog post.

 


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Infographic: The history of online advertising

Infographic: The history of online advertising | Retail | Scoop.it

Advertising has come a long way since the first ever online ad was sold in 1993.

This new infographic from Marin Software plots the industry's biggest moments, from the launch of Facebook to Twitter's promotional tweets and the more recent introduction of Google Adwords.


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9Dotstrategies's curator insight, October 3, 2013 4:24 AM

History of Online Advertising: An Infographic

Jagadish Pokhrel's curator insight, October 4, 2013 12:54 AM

what's up next?

Lee Werrell's curator insight, October 6, 2013 6:47 AM

Just shows the phenomenal growth of online activity - and it is set to grow exponentially as more peoiple access the internet.