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Das alles und noch viel mehr

Das alles und noch viel mehr | retail | Scoop.it
Der Kunde ist ein unangenehmer Geselle. Und das ist gut so. Sagt der Handelsexperte Gerrit Heinemann.
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In Retail, Brand Expertise Equals Leadership

In Retail, Brand Expertise Equals Leadership | retail | Scoop.it
Somewhere, some time, you’ve likely bought something with the help of a knowledgeable, experienced, passionate person who got you so excited about your purchase that you couldn’t wait to experience it. Maybe it was the dream camera to express your artistic vision. Or the running shoes to achieve that next [...]

Via The Mann Group
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The Mann Group's curator insight, May 27, 2014 10:31 AM

Great article about our friends at @Experticity and the importance of a positive customer experience.

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Warby Parker's New Store Delivers Your Glasses Via Pneumatic Tube

Warby Parker's New Store Delivers Your Glasses Via Pneumatic Tube | retail | Scoop.it
What's more fun than ordering your next pair of nerd-chic glasses on the Internet? Getting them delivered to you via a magical pneumatic tube, that's...
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What drives customer loyalty? | Infographics | Pinterest

What drives customer loyalty? | Infographics | Pinterest | retail | Scoop.it
“This Pin was discovered by Oracle Corporation. Discover (and save!) your own Pins on Pinterest. | See more about loyalty.”
Via Fred Zimny
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12 Creative Barcode Designs That (Amazingly) Work

12 Creative Barcode Designs That (Amazingly) Work | retail | Scoop.it
The barcode is one of the most unexplored designs right after QR code, due to the misconception that the design is immutable and just plain boring to look at. Fact of the matter is, not only can their lines be twisted for creative purposes, but when it’s treated equally with ... Continue reading »
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lean retail

lean retail | retail | Scoop.it
lean retail is a concept that helps solving problems using concepts borrowed from lean start up practice.
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The Popularity of Pop-Up Shops

The Popularity of Pop-Up Shops | retail | Scoop.it
Historically we’ve seen them pop-up for big events like the Super Bowl and holidays like Christmas and Halloween. Now, increasingly the blink-and-you-miss-it phenomenon known as pop-up shops is par...
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NRF14: Digital signage comes up big and small at Retail's BIG Show

NRF14: Digital signage comes up big and small at Retail's BIG Show | retail | Scoop.it
“ Digital signage was ubiquitous, both on its own or showcasing other technologies, at the National Retail Federation show.”
Via Worldlink
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Infographic: The Evolution Of The Marketing Department From "Push" To "Pull"

Infographic: The Evolution Of The Marketing Department From "Push" To "Pull" | retail | Scoop.it
Long gone are the days when marketing departments could just “push” whatever they wanted to customers. Consumers are actively seeking out and “pulling” in product information through search engines, social media and other channels.
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Watch A Film About Buying Stuff That Lasts, As An Antidote To Black Friday

Watch A Film About Buying Stuff That Lasts, As An Antidote To Black Friday | retail | Scoop.it
This short film from Patagonia follows people who have kept their gear for a really really long time. It's a celebration of stuff you already own a...
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5 Ways to Use Mystery Shopping to Improve Your Business - Business 2 Community

5 Ways to Use Mystery Shopping to Improve Your Business - Business 2 Community | retail | Scoop.it
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NYC Hotspot Find: Shinola Flagship Store

NYC Hotspot Find: Shinola Flagship Store | retail | Scoop.it
SHINOLA FLAGSHIP STORE, TRIBECA The resurrected American shoe polish brand Shinola that now prides itself on its handcrafted-in-Detroit watches, bicycles and leather goods has recently opened its f...
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Why Multichannel Service Builds Long-Term Loyalty [Future of Retail] - PSFK

Why Multichannel Service Builds Long-Term Loyalty [Future of Retail] - PSFK | retail | Scoop.it
A proactive approach to customer care designed to deliver problem resolution and information that is streamlined and personal.
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Your Brand Is Not Your Product

Your Brand Is Not Your Product | retail | Scoop.it
One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy - to read and to

Via Ally Greer
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Jolynn Oblak's curator insight, May 31, 2014 12:33 PM

I couldn't agree more with this! You have to connect with your customers by tapping into their emotions, needs, hopes and providing solutions to their problems.

Guillaume Decugis's comment, June 13, 2014 4:25 PM
@Neil Ferree link fixed: thx!
Ronald Bannon MBA, C.Adm., FCMC's curator insight, June 29, 2014 2:04 PM

One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share.  To do this you have to follow a very small set of simple rules:


  1. Make it interesting. A great story. Relevant to your audience. An important lesson or a key trend.
  2. Make the reader the hero of the story. Don’t sell. Connect on a human level. Tap into emotions.
  3. Take the brand out of the story. Don’t promote the brand. Be the platform. Not the story itself.
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5 Ways to Increase Your Traffic With Pinterest SEO (That You Can Implement Immediately)

5 Ways to Increase Your Traffic With Pinterest SEO (That You Can Implement Immediately) | retail | Scoop.it

Pinterest drives a huge amount of traffic. The traffic that Pinterest sends to websites and blogs is also up 56.2% from a year ago.

However too many business and brands are making mistakes when it comes to Pinterest SEO. What that means is they’re not fully optimizing their Pinterest account. As a result they miss tons of traffic that should be theirs.


Via Kamal Bennani
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Will Wearable Technology Shake Up The Retail Landscape? - Retail TouchPoints

Will Wearable Technology Shake Up The Retail Landscape? - Retail TouchPoints | retail | Scoop.it
Wearable technology — including smart watches and glasses — is expected to become a “must have” for consumers over the next several years, and forward-thinking retailers such as Barneys New York and Kenneth Cole are preparing for an explosion in the market. Additionally, retail organizations such as The Container Store are beginning to implement wearable technology to improve productivity across business processes.
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Die 10 fiesesten Fashion Adbusters

Die 10 fiesesten Fashion Adbusters | retail | Scoop.it
Germany's next Topmodels? Gegen Benetton oder gegen BP? Irgendwie beides. Bei Mode aus Deutschland liegt die Assoziation nahe. Photoshop ist allgegenwärtig. Nicht nur auf dem Monitor. Da hilft kein...
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"Social Media Doesn't Sleep": How This Local Shop Cranked Sales From $63K To $7 Million

"Social Media Doesn't Sleep": How This Local Shop Cranked Sales From $63K To $7 Million | retail | Scoop.it
From tweeting to photographing models herself to customer service, Diana Harbour is re-defining what it means to be hands-on. Here are the secrets to...
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Sony sells its waterproof mp3 player inside a bottle of water

Sony sells its waterproof mp3 player inside a bottle of water | retail | Scoop.it
What does a company do to convince potential customers that its product is genuinely waterproof? Well, aside from saying so on the packaging, it can sell the product already immersed ...
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Internet of Things: The next major disruptor for retail | THE FUTURE OF COMMERCE

Internet of Things: The next major disruptor for retail | THE FUTURE OF COMMERCE | retail | Scoop.it
The Internet of Things will fundamentally disrupt the retail industry in a way that hasn't happened since e-commerce emerged.
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Apple’s location-sensing iBeacon tech comes to Macy’s, offers discounts and more

Apple’s location-sensing iBeacon tech comes to Macy’s, offers discounts and more | retail | Scoop.it
Apple has said little about its location-sensing iBeacon tech since introducing it a few months back, but one company has already started testing it at Macy's as a way of offering smartphone-equipped shoppers discounts and more when they enter the...
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DEPOT inszeniert Marke auf Videowalls von NEXGEN smart instore

DEPOT inszeniert Marke auf Videowalls von NEXGEN smart instore | retail | Scoop.it
Eine 7,5 Quadratmeter große Bildschirmwand mit stimmungsvollen Image-Bildern ist attraktiver Blickfang für Passanten im neuen Store der zur Gries Deco Company gehörenden Handelskette...
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9 Ways To Get The Most Out Of Design Thinking

9 Ways To Get The Most Out Of Design Thinking | retail | Scoop.it
How Lippincott the branding and strategy firm behind Coca-Cola's swirl Starbucks's logo and Samsung's global identity fuses creativity and analytics.
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Re-thinking online grocery

Re-thinking online grocery | retail | Scoop.it
Yummy.com has turned the usual bricks-plus-clicks grocery model on its head: Walk-in sales are incremental to their online grocery base.
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Retail investors may be unprepared for a move into more aggressive strategies ... - Financial Times

Retail investors may be unprepared for a move into more aggressive strategies ... - Financial Times | retail | Scoop.it
Retail investors may be unprepared for a move into more aggressive strategies ...

Via Fred Zimny
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