Article source: Christian Carle, CEO and Co-founder of Pole Star Indoor Location has become the holy grail of location based-marketing, bringing consumers from their home to the closest shopping mall or retailer, greeting them with a message a...
e27.coWith SEA showing signs of explosive smartphone growth and the young demographics becoming increasingly tech savvy, mobile ads can make great inroads and become a lucrative market for ad-revenuesThe explosive penetration of smartphones in...
Mobile marketing and commerce is finally starting to deliver on the promise it has been for the past decade. Not in the least due to location based services, which are allowing the delivery of value and relevance to customers in a new way.
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