Sephora has announced the adoption of Apple Pay for all Bay Area stores, starting today. It will also be in the Lexington store in Manhattan.
Over 70 percent of Sephora’s in-store customers are also iPhone owners, according to internal company research.
Sephora plans to test the market in the two major tech metropolises, but says it will roll out Apple Pay in stores nationwide in the very near future.
Via Jerome Goldberg (JMG-Research / ForwardKeys)