Retail Analytics
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In-store analytics: tracking real-world customers just like online shoppers - NewsHub.org

In-store analytics: tracking real-world customers just like online shoppers - NewsHub.org | Retail Analytics | Scoop.it
Retailers are looking for more sophisticated ways to understand customer buying behaviour and want to take advantage of tempting insights from technology and data analytics.
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Reasonable article

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Unlocking the Power of Passive In-Store Data Analytics | Street Fight

Unlocking the Power of Passive In-Store Data Analytics | Street Fight | Retail Analytics | Scoop.it
In the world of indoor location analytics there are two types for data collection: active and passive.
Stuart Hall's insight:

Nice article

 

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People counting tops retail stores' metrics list - Thewisemarketer.com (subscription)

People counting tops retail stores' metrics list Thewisemarketer.com (subscription) Global retail executives are showing a growing interest in deploying new technologies to help improve retail store performance and to further optimise their...
Stuart Hall's insight:

Cool well written article. Worth reading.

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How do mobile location services threaten users? | Michael Cooney Blog | NetworkWorld.com

How do mobile location services threaten users? | Michael Cooney Blog | NetworkWorld.com | Retail Analytics | Scoop.it

Location services found in smartphones and in-car navigation systems give consumers access to many useful services, such as mapping and finding the nearest Starbucks, but there are serious questions about how vendors who gather that data use and sell it, most often without users knowing.

 

Testimony this week by watchdogs at the Government Accountability Office said companies have taken some steps that align with recommended practices for better protecting consumers' privacy. For example, all of the companies examined reports the agency in 2012 and 2013 used privacy policies or other disclosures to inform consumers about the collection of location data and other information. However, vendors did not consistently or clearly disclose to consumers what the companies do with these data or the third parties with which they might share the data, leaving consumers unable to effectively judge whether such uses of their location data might violate their privacy, the GAO said.

 

The GAO noted that companies can obtain location data in various ways. Mobile devices and in-car navigation devices determine location information through methods such as cell tower signal-based technologies, Wi-Fi Internet access point technology, crowd-sourced positioning, and GPS technology. Assisted-GPS (A-GPS), a hybrid technology that uses more than one data collection methodology, is also widely used.

 

Click headline to read more--

 


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Stuart Hall's insight:

I find articles like this to be pure scaremongering. The analysis of location WiFi data at best provides only device identification in the form of a MAC address which contains no information that is associated with anything but the device... No user name, number, etc.

Where the threat lies is when marketing machines start to find smart ways to match a MAC address with loyalty information. Even then it is fairly innocuous. 

The real issue is the use of "customer" information by marketers that find unethical ways in which to profit from the data in other ways than which the collection is advertised.... Marketing organisations are governed only by their own morals, not by any regulations that have any teeth.

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Hear & Know's curator insight, June 13, 2014 10:30 AM

Relationships between positioning and privacy

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Location Analytics: The Future is Where

Location Analytics: The Future is Where | Retail Analytics | Scoop.it
In Steven Spielberg’s blockbuster sci-fi thriller Minority Report, there’s a scene where actor Tom Cruise, hotly pursued by the bad guys, hurries through a m… (Location Analytics: The Future is Where http://t.co/VAQzlC0for)...
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The technology is here today, it's just a matter of public acceptance as to how much is rolled out and when

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How Location Analytics Will Transform Retail

How Location Analytics Will Transform Retail | Retail Analytics | Scoop.it
In order to survive, firms must embrace customer intimacy — online and off.
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Explainer: How Local Data Startups Are Building Analytics for the Real World | Street Fight

Explainer: How Local Data Startups Are Building Analytics for the Real World | Street Fight | Retail Analytics | Scoop.it
There’s been a lot of excitement around in-store analytics recently as venture funding has begun to pour into the space.

Via URBAN4M
Stuart Hall's insight:

Interesting perspecrive 

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The TOP 10 Location Services that Will Change Your Experience at Airports

The TOP 10 Location Services that Will Change Your Experience at Airports | Retail Analytics | Scoop.it

After several years of working with retail chains, airports, shopping centres and the like at Walkbase, we have accumulated a wide knowledge base of ways for improving customer experiences with the help of indoor location technology.


Via Yves Mulkers
Stuart Hall's insight:

Nice article. 

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Mobile marketing on the rise in retail, reports new study

Mobile marketing on the rise in retail, reports new study | Retail Analytics | Scoop.it
"Unified commerce" - linking in-store and mobile experiences - is becoming a major priority for retailers.
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iOS 8: Apple kills creepy Wi-Fi Location Tracking? Not really - Computerworld (blog)

iOS 8: Apple kills creepy Wi-Fi Location Tracking? Not really - Computerworld (blog) | Retail Analytics | Scoop.it
Computerworld (blog)
iOS 8: Apple kills creepy Wi-Fi Location Tracking?
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Good short article.

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Grocers Meet the Online Threat | Chain Store Age

Grocers Meet the Online Threat | Chain Store Age | Retail Analytics | Scoop.it
The supermarket business has never been more competitive than it is today. In any given geographic location, supermarkets compete with traditional rivals including local, regional, national and international stores, as well as farm shares, farmer’s markets, and specialty retailers. Big-box retailers are, of course, also getting into grocery, and then there’s the increasing threat of online retailers.
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Winick Establishes Location Analytics Department - Commercial Observer

Winick Establishes Location Analytics Department - Commercial Observer | Retail Analytics | Scoop.it
Winick Establishes Location Analytics Department
Commercial Observer
Winick Realty Group has started a location analytics department, meeting customer demand for empirical evidence in decision making, Commercial Observer has learned.
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Great use case for location Analytics 

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How to use foot traffic analytics to boost your store’s performance - Vend Retail Blog

How to use foot traffic analytics to boost your store’s performance - Vend Retail Blog | Retail Analytics | Scoop.it
Learn how you can use foot traffic analytics to improve layout, marketing, and customer experience in your retail store.
Via Kun Le
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#BigData #Analytics #retail #LocationAnalytics
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Staples exec: Mobile location potential lies in shopper services, not ...

Staples exec: Mobile location potential lies in shopper services, not ... | Retail Analytics | Scoop.it
NEW YORK – A Staples executive speaking at the Mcommerce Summit: State of Mobile Commerce 2014 said the retailer sees a bigger opportunity with leveraging beacons and other mobile location technologies for ...
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