People counting tops retail stores' metrics list Thewisemarketer.com (subscription) Global retail executives are showing a growing interest in deploying new technologies to help improve retail store performance and to further optimise their...
Location services found in smartphones and in-car navigation systems give consumers access to many useful services, such as mapping and finding the nearest Starbucks, but there are serious questions about how vendors who gather that data use and sell it, most often without users knowing.
Testimony this week by watchdogs at the Government Accountability Office said companies have taken some steps that align with recommended practices for better protecting consumers' privacy. For example, all of the companies examined reports the agency in 2012 and 2013 used privacy policies or other disclosures to inform consumers about the collection of location data and other information. However, vendors did not consistently or clearly disclose to consumers what the companies do with these data or the third parties with which they might share the data, leaving consumers unable to effectively judge whether such uses of their location data might violate their privacy, the GAO said.
The GAO noted that companies can obtain location data in various ways. Mobile devices and in-car navigation devices determine location information through methods such as cell tower signal-based technologies, Wi-Fi Internet access point technology, crowd-sourced positioning, and GPS technology. Assisted-GPS (A-GPS), a hybrid technology that uses more than one data collection methodology, is also widely used.
I find articles like this to be pure scaremongering. The analysis of location WiFi data at best provides only device identification in the form of a MAC address which contains no information that is associated with anything but the device... No user name, number, etc.
Where the threat lies is when marketing machines start to find smart ways to match a MAC address with loyalty information. Even then it is fairly innocuous.
The real issue is the use of "customer" information by marketers that find unethical ways in which to profit from the data in other ways than which the collection is advertised.... Marketing organisations are governed only by their own morals, not by any regulations that have any teeth.
In Steven Spielberg’s blockbuster sci-fi thriller Minority Report, there’s a scene where actor Tom Cruise, hotly pursued by the bad guys, hurries through a m… (Location Analytics: The Future is Where http://t.co/VAQzlC0for)...
Stuart Hall's insight:
The technology is here today, it's just a matter of public acceptance as to how much is rolled out and when
After several years of working with retail chains, airports, shopping centres and the like at Walkbase, we have accumulated a wide knowledge base of ways for improving customer experiences with the help of indoor location technology.
The supermarket business has never been more competitive than it is today. In any given geographic location, supermarkets compete with traditional rivals including local, regional, national and international stores, as well as farm shares, farmer’s markets, and specialty retailers. Big-box retailers are, of course, also getting into grocery, and then there’s the increasing threat of online retailers.
Winick Establishes Location Analytics Department Commercial Observer Winick Realty Group has started a location analytics department, meeting customer demand for empirical evidence in decision making, Commercial Observer has learned.
NEW YORK – A Staples executive speaking at the Mcommerce Summit: State of Mobile Commerce 2014 said the retailer sees a bigger opportunity with leveraging beacons and other mobile location technologies for ...
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