As consumers continue to demand more from retailers, the grocery industry should adapt and provide targeted shopping experiences tailored to specific consumer needs and changing demographics, according to PwC’s (PricewaterhouseCoopers LLP) “Front of the Line: how grocers can get ahead for the future” report. Based on a survey of more than 1,000 shoppers, the report shares insights on changing consumer segments, what they'll want for the future and what can be done today to keep them happy tomorrow
Payment Innovation Is Not Enough For Retail TechCrunch Finding a way to capture and mine for these insights down to the SKU level can be challenging, especially for smaller retailers with limited manpower and resources.
Commerce is all about bringing the right product to the right shopper at the right time, but the payment only addresses the close. To differentiate, merchants need to focus on innovating everything else that happens long before we reach the register, such as inventory management, a traditionally unsexy but mission-critical element of all store operations. The payment is a huge part of the customer experience, but all of the opportunity for upsell, cross-sell, and better insights into sales trends lies in the SKU.
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