Mike Barrett is managing director of communications strategy and media at Heat, a San Francisco-based creative agency. Advertisers have historically been able to predict the impact of a campaign by measuring share of voice.
On the KISSmetrics blog we talk a lot about marketing wins. And we should––we’re all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do.
The number of social networks that offer advertising grows every day and it can get confusing formatting ads for each specific community. In order to get the best ROI on social media ads, your ads not only need quick, smart copy but they also must have well-formatted images optimized to display on mobile and desktop devices.
Take a look at this Social Media Ads Cheat Sheet which features specs for Facebook, Twitter, Google+, LinkedIn and Instagram.
Everyone agrees that A/B testing can be a great way to make significant improvements to your online business. Testing when done right can take your business to the next level. When done wrong it can drive it into the ground.
Last spring, Cindy Gallop hosted the 92nd annual Art Directors Club Awards in Miami. Before Gallop took to the stage, a picture was shown of the ADC when it was founded in 1920. It was a black-and-white photo of all men.
Despite the multi-media temptations of Instagram, Pinterest and YouTube we still haven’t stopped wanting to consume a good book. It’s just that they come in digital formats as well as the old fashioned way…print!
The stats are in. According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy. Think about that in terms of volume.
This post originally appeared on the Buffer blog. Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.