Mike Barrett is managing director of communications strategy and media at Heat, a San Francisco-based creative agency. Advertisers have historically been able to predict the impact of a campaign by measuring share of voice.
On the KISSmetrics blog we talk a lot about marketing wins. And we should––we’re all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do.
What does a 4th century BC philosopher have to do with your e-commerce website? Absolutely everything. Before you let out an impatient sigh of boredom, hear me out. The oracle speaks forth the wisdom of the ages.
Marketplaces and eCommerce sites that have lists of items / products face unique SEO challenges. For the three years we’ve been running Binpress, organic search has been our number one source of traffic, and we had to learn some lessons the hard way.
Only 20 percent of people open your emails, and 5 percent click. That’s 95 percent of your email subscribers who are not going to your landing page that you spent so much time optimizing! So what are you going to do?
Refresh, an app just released on Google Glass, gathers all the info you need to know about the person sitting in front of you. If you've never managed to master the art of small talk, the Refresh app might be your saving grace.
Despite the multi-media temptations of Instagram, Pinterest and YouTube we still haven’t stopped wanting to consume a good book. It’s just that they come in digital formats as well as the old fashioned way…print!
The stats are in. According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy. Think about that in terms of volume.
This post originally appeared on the Buffer blog. Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.
Feeling stuck? Here's a tried-and-true method to jumpstart the creative process. You're stuck. Really stuck. Scenario 1: You've encountered a problem at work, but all your usual tactics can't solve it.