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Content Marketing strategy: Are you good, fast, or cheap?

Content Marketing strategy: Are you good, fast, or cheap? | Digital Marketing with measurable results | Scoop.it
This article explores how content marketing is like a manufacturing process. You can't have everything!
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Digital Marketing with measurable results
Useful information and practical tips on how to get better results from your Digital Marketing
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Where to find ideas and inspiration for a blog post

Where to find ideas and inspiration for a blog post | Digital Marketing with measurable results | Scoop.it
Belle Beth Cooper is a co-founder of Exist, a personal analytics platform to help you track and understand your life. This article originally appeared on her personal blog.
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Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping

Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping | Digital Marketing with measurable results | Scoop.it
It’s 3 a.m. and you’re sending notifications to your customers’ smartphones telling them to check out your latest sales or use discount coupons to purchase your products.
I hate to break it to you . .
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4 easy tricks to personalize your marketing strategy

4 easy tricks to personalize your marketing strategy | Digital Marketing with measurable results | Scoop.it
Ritika Puri is a content marketer, freelance business writer, and media entrepreneur. This post originally appeared on the Evergage blog.
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The Periodic Table Of SEO Elements

The Periodic Table Of SEO Elements | Digital Marketing with measurable results | Scoop.it

This SEO ranking factors session has become a much-anticipated tradition at SMX Advanced, as the substantial early morning crowd in attendance this year testified.


Via Pedro Da Silva
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Share of culture trumps share of voice

Mike Barrett is managing director of communications strategy and media at Heat, a San Francisco-based creative agency.
Advertisers have historically been able to predict the impact of a campaign by measuring share of voice.
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5 Can't-Miss Apps: Timehop for Android and More

5 Can't-Miss Apps: Timehop for Android and More | Digital Marketing with measurable results | Scoop.it
This week's list of top apps includes an anonymous search app and a calendar app that helps you keep up with friends.
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How to NOT Repeat Your Last Massive Marketing Failure

How to NOT Repeat Your Last Massive Marketing Failure | Digital Marketing with measurable results | Scoop.it
On the KISSmetrics blog we talk a lot about marketing wins. And we should––we’re all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do.
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Revolutionaries add new social media networks to tech toolkit

Revolutionaries add new social media networks to tech toolkit | Digital Marketing with measurable results | Scoop.it
With increasing surveillance concerns in places like Ukraine, how are protesters using technology to ensure private, secure communication?

Via Susan Bainbridge
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Facebook revamps Pages on the desktop with new one-column Timeline design to match user profiles

Facebook revamps Pages on the desktop with new one-column Timeline design to match user profiles | Digital Marketing with measurable results | Scoop.it
Facebook today announced a new streamlined look for Pages on desktop that is meant to help both users and Page admins find what they’re looking for.
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Are You Wasting Time Chasing Down Customers on Social Media?

Are You Wasting Time Chasing Down Customers on Social Media? | Digital Marketing with measurable results | Scoop.it
Well, the results are in. Social is doing a pathetic job of turning readers into customers.
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4 Ways to Create Sticky Content

4 Ways to Create Sticky Content | Digital Marketing with measurable results | Scoop.it
You’d be hard pressed to find a marketer — or a business owner or a CEO for that matter — who hasn’t been told their content needs to be sticky.
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14 Powerful Social-Media Sharing Strategies You Aren't Using

14 Powerful Social-Media Sharing Strategies You Aren't Using | Digital Marketing with measurable results | Scoop.it
Build a bigger and more engaged audience by working smarter, not harder.
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5 Ancient Persuasion Techniques That Can Rock Your Website Today

5 Ancient Persuasion Techniques That Can Rock Your Website Today | Digital Marketing with measurable results | Scoop.it
What does a 4th century BC philosopher have to do with your e-commerce website?
Absolutely everything.
Before you let out an impatient sigh of boredom, hear me out. The oracle speaks forth the wisdom of the ages.
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In social media marketing, who owns your brand’s voice?

In social media marketing, who owns your brand’s voice? | Digital Marketing with measurable results | Scoop.it
Lisa Roolant is the London-based Lead Strategist for audience.io, a New York and London based audience development company. This post originally appeared on the Percolate blog.
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Website Testing Mistakes That Can Damage Your Business

Website Testing Mistakes That Can Damage Your Business | Digital Marketing with measurable results | Scoop.it
Everyone agrees that A/B testing can be a great way to make significant improvements to your online business. Testing when done right can take your business to the next level. When done wrong it can drive it into the ground.
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The Ultimate List of IFTTT Recipes for Marketers

The Ultimate List of IFTTT Recipes for Marketers | Digital Marketing with measurable results | Scoop.it

Learn how to use IFTTT to scale and automate some of your marketing tasks. Spend more time on strategy instead of repetitive research with SEER's tips.


Via Pedro Da Silva
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Advertising award shows have a spotty gender-balance record

Last spring, Cindy Gallop hosted the 92nd annual Art Directors Club Awards in Miami. Before Gallop took to the stage, a picture was shown of the ADC when it was founded in 1920. It was a black-and-white photo of all men.
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10 Tactics You Must Use in Your Content Marketing Strategy - Jeffbullas's Blog

10 Tactics You Must Use in Your Content Marketing Strategy - Jeffbullas's Blog | Digital Marketing with measurable results | Scoop.it
What drives traffic on the social web at high speed is great content and social networks. Here are 10 tactics you must use in your content marketing strategy
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Twitter Lets You Add 4 Photos to Tweets, Tag Anyone in Them

Twitter Lets You Add 4 Photos to Tweets, Tag Anyone in Them | Digital Marketing with measurable results | Scoop.it
In case anyone doubted Twitter's commitment to photo-sharing — or to becoming more like Facebook — the company added a couple of features Wednesday that made its direction clear.
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20 Powerful Tips for Creating and Marketing Your EBook

20 Powerful Tips for Creating and Marketing Your EBook | Digital Marketing with measurable results | Scoop.it
Despite the multi-media temptations of Instagram, Pinterest and YouTube we still haven’t stopped wanting to consume a good book. It’s just that they come in digital formats as well as the old fashioned way…print!
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5 Scientific Principles of Success

5 Scientific Principles of Success | Digital Marketing with measurable results | Scoop.it
Want to know what it takes to succeed? Forget conjecture and opinion. Here's the answer, backed up by scientific research.
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Content Quality: The Essential Checklist - Heidi Cohen

Content Quality: The Essential Checklist - Heidi Cohen | Digital Marketing with measurable results | Scoop.it
What is content quality? To ensure that your content marketing makes the grade, here are 17 essential factors your content needs to have content quality.
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Content Marketing 2.0 – The Future of Content

Content Marketing 2.0 – The Future of Content | Digital Marketing with measurable results | Scoop.it
The stats are in.
According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy.
Think about that in terms of volume.
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29 free Internet tools to improve your marketing starting today

29 free Internet tools to improve your marketing starting today | Digital Marketing with measurable results | Scoop.it
This post originally appeared on the Buffer blog.
Aren’t shortcuts just the best?
While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.
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6 Ways to Make People Love Your Brand

6 Ways to Make People Love Your Brand | Digital Marketing with measurable results | Scoop.it
"People don't buy things for logical reasons," Zig Ziglar once famously said. "They buy for emotional reasons."
Which means: In order to gain customers — and keep them for life ...
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