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Content Marketing strategy: Are you good, fast, or cheap?

Content Marketing strategy: Are you good, fast, or cheap? | Digital Marketing with measurable results | Scoop.it
This article explores how content marketing is like a manufacturing process. You can't have everything!
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Digital Marketing with measurable results
Useful information and practical tips on how to get better results from your Digital Marketing
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Share of culture trumps share of voice

Mike Barrett is managing director of communications strategy and media at Heat, a San Francisco-based creative agency.
Advertisers have historically been able to predict the impact of a campaign by measuring share of voice.
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5 Can't-Miss Apps: Timehop for Android and More

5 Can't-Miss Apps: Timehop for Android and More | Digital Marketing with measurable results | Scoop.it
This week's list of top apps includes an anonymous search app and a calendar app that helps you keep up with friends.
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How to NOT Repeat Your Last Massive Marketing Failure

How to NOT Repeat Your Last Massive Marketing Failure | Digital Marketing with measurable results | Scoop.it
On the KISSmetrics blog we talk a lot about marketing wins. And we should––we’re all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do.
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Revolutionaries add new social media networks to tech toolkit

Revolutionaries add new social media networks to tech toolkit | Digital Marketing with measurable results | Scoop.it
With increasing surveillance concerns in places like Ukraine, how are protesters using technology to ensure private, secure communication?

Via Susan Bainbridge
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Facebook revamps Pages on the desktop with new one-column Timeline design to match user profiles

Facebook revamps Pages on the desktop with new one-column Timeline design to match user profiles | Digital Marketing with measurable results | Scoop.it
Facebook today announced a new streamlined look for Pages on desktop that is meant to help both users and Page admins find what they’re looking for.
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Are You Wasting Time Chasing Down Customers on Social Media?

Are You Wasting Time Chasing Down Customers on Social Media? | Digital Marketing with measurable results | Scoop.it
Well, the results are in. Social is doing a pathetic job of turning readers into customers.
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4 Ways to Create Sticky Content

4 Ways to Create Sticky Content | Digital Marketing with measurable results | Scoop.it
You’d be hard pressed to find a marketer — or a business owner or a CEO for that matter — who hasn’t been told their content needs to be sticky.
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14 Powerful Social-Media Sharing Strategies You Aren't Using

14 Powerful Social-Media Sharing Strategies You Aren't Using | Digital Marketing with measurable results | Scoop.it
Build a bigger and more engaged audience by working smarter, not harder.
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5 Ancient Persuasion Techniques That Can Rock Your Website Today

5 Ancient Persuasion Techniques That Can Rock Your Website Today | Digital Marketing with measurable results | Scoop.it
What does a 4th century BC philosopher have to do with your e-commerce website?
Absolutely everything.
Before you let out an impatient sigh of boredom, hear me out. The oracle speaks forth the wisdom of the ages.
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The SEO Guide for Marketplaces and eCommerce Sites

The SEO Guide for Marketplaces and eCommerce Sites | Digital Marketing with measurable results | Scoop.it
Marketplaces and eCommerce sites that have lists of items / products face unique SEO challenges. For the three years we’ve been running Binpress, organic search has been our number one source of traffic, and we had to learn some lessons the hard way.
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4 reasons to target email subscribers with Facebook ads

4 reasons to target email subscribers with Facebook ads | Digital Marketing with measurable results | Scoop.it
Only 20 percent of people open your emails, and 5 percent click. That’s 95 percent of your email subscribers who are not going to your landing page that you spent so much time optimizing!
So what are you going to do?
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How to decide between a responsive website or a native mobile app

How to decide between a responsive website or a native mobile app | Digital Marketing with measurable results | Scoop.it
Many business owners and entrepreneurs struggle with whether they should design a responsive website that works across devices or focus exclusively on building a native mobile app.
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Google Glass App Aims to Make Small Talk a Cinch

Google Glass App Aims to Make Small Talk a Cinch | Digital Marketing with measurable results | Scoop.it
Refresh, an app just released on Google Glass, gathers all the info you need to know about the person sitting in front of you.
If you've never managed to master the art of small talk, the Refresh app might be your saving grace.
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10 Tactics You Must Use in Your Content Marketing Strategy - Jeffbullas's Blog

10 Tactics You Must Use in Your Content Marketing Strategy - Jeffbullas's Blog | Digital Marketing with measurable results | Scoop.it
What drives traffic on the social web at high speed is great content and social networks. Here are 10 tactics you must use in your content marketing strategy
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Twitter Lets You Add 4 Photos to Tweets, Tag Anyone in Them

Twitter Lets You Add 4 Photos to Tweets, Tag Anyone in Them | Digital Marketing with measurable results | Scoop.it
In case anyone doubted Twitter's commitment to photo-sharing — or to becoming more like Facebook — the company added a couple of features Wednesday that made its direction clear.
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20 Powerful Tips for Creating and Marketing Your EBook

20 Powerful Tips for Creating and Marketing Your EBook | Digital Marketing with measurable results | Scoop.it
Despite the multi-media temptations of Instagram, Pinterest and YouTube we still haven’t stopped wanting to consume a good book. It’s just that they come in digital formats as well as the old fashioned way…print!
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5 Scientific Principles of Success

5 Scientific Principles of Success | Digital Marketing with measurable results | Scoop.it
Want to know what it takes to succeed? Forget conjecture and opinion. Here's the answer, backed up by scientific research.
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Content Quality: The Essential Checklist - Heidi Cohen

Content Quality: The Essential Checklist - Heidi Cohen | Digital Marketing with measurable results | Scoop.it
What is content quality? To ensure that your content marketing makes the grade, here are 17 essential factors your content needs to have content quality.
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Content Marketing 2.0 – The Future of Content

Content Marketing 2.0 – The Future of Content | Digital Marketing with measurable results | Scoop.it
The stats are in.
According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy.
Think about that in terms of volume.
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29 free Internet tools to improve your marketing starting today

29 free Internet tools to improve your marketing starting today | Digital Marketing with measurable results | Scoop.it
This post originally appeared on the Buffer blog.
Aren’t shortcuts just the best?
While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.
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6 Ways to Make People Love Your Brand

6 Ways to Make People Love Your Brand | Digital Marketing with measurable results | Scoop.it
"People don't buy things for logical reasons," Zig Ziglar once famously said. "They buy for emotional reasons."
Which means: In order to gain customers — and keep them for life ...
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How Kaltura Went From Free-Spirited Collaboration Tool to the Future of Online Video

How Kaltura Went From Free-Spirited Collaboration Tool to the Future of Online Video | Digital Marketing with measurable results | Scoop.it
When Kaltura launched, it set out to be Wikipedia for video. After a wise pivot, it took off. Now it's armed with more than $115 million. Here's what's next.
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Planning, Design, and Optimizing a Website Simplified [Infographic] - Marketing Technology Blog

Planning, Design, and Optimizing a Website Simplified [Infographic] - Marketing Technology Blog | Digital Marketing with measurable results | Scoop.it
Infographic: Planning, Design, and Optimizing a Website by Douglas Karr on Marketing Technology Blog

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 14, 2:43 PM

Anything you can find to help SIMPLIFY concepts related to creating or optimizing a website is valuable. This Infographic creates an interesting visual map, a map that makes the process feel easier and less daunting. 

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25 Ways to Improve Online Content

25 Ways to Improve Online Content | Digital Marketing with measurable results | Scoop.it
Improve your content in twenty-five creative ways.
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How to Come up With a Breakthrough Idea

How to Come up With a Breakthrough Idea | Digital Marketing with measurable results | Scoop.it
Feeling stuck? Here's a tried-and-true method to jumpstart the creative process.
You're stuck. Really stuck.
Scenario 1: You've encountered a problem at work, but all your usual tactics can't solve it.
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