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Does the Consumer Confidence Index affect fashion trends?

Does the Consumer Confidence Index affect fashion trends? | RESULTADOS CROCANTES | Scoop.it

How can retailers optimize on the Consumer Confidence Index? We reveal patterns in color and pricing that change with the economic outlook.


With EDITD’s Color Analytics tools, it’s possible to view commercial activity by color. The lowest the CCI has been in the last ten months was December 2013, and the second lowest was February 2014.


Interestingly, products which sold out during those two months have something in common – there’s a huge dominance of black and grey tones. Certainly there’s some seasonality around this, but the activity in December is noteworthy – not only is this gifting and party season, but a time for sales. In February, as new season products arrive into store, it is usual to see some uplift in the palette – but with low CCI, none was evidenced....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 14, 2014 2:34 AM

Simply put, when the Consumer Confidence Index drops, black sells!

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Seven Ways To Ruin Your Professional Reputation - Forbes

Seven Ways To Ruin Your Professional Reputation - Forbes | RESULTADOS CROCANTES | Scoop.it
These common mistakes undermine your reputation and ruin your chances of a promotion.

Via Carla Bulhões
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Survey: Social Media to Influence Half of Holiday Shoppers

Survey: Social Media to Influence Half of Holiday Shoppers | RESULTADOS CROCANTES | Scoop.it

According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year.

 

The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250 annually on e-commerce. Among other things the survey found that “1-in-3 shoppers will do more than 50 percent of purchases via mobile devices.”

 

This is a statement of intention that needs to be qualified accordingly. But it indicates the degree to which shoppers are increasingly open to mobile (smartphone, tablet) purchases.

 

Social media experiences are also gaining in their influence over consumer shopping behavior according to the survey....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 14, 2014 3:07 AM

Mobile and social shoppers on aisle ten according to researchers.

OXY GREY's curator insight, October 14, 2014 3:26 AM

Bonne étude sur l'état du "social media" dans les décisions d'achats sur "mobile devices" aux Etats-Unis.

Marco Favero's curator insight, October 14, 2014 9:22 AM

aggiungi la tua intuizione ...