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Rescooped by Esther Huélamo from Restaurant Technology News, Ideas & Articles
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4 Tried and True Ways to Increase Repeat Customers for your Bar or Restaurant

4 Tried and True Ways to Increase Repeat Customers for your Bar or Restaurant | restaurants | Scoop.it

In the bar and restaurant industry, what’s more valuable than new customers is the ability to turn them into long-term, repeat patrons. According to a statistic in a Food Service Warehouse article, The Race for Long-Term Customer Loyalty, loyal customers spend 67 percent more than new ones, making it in your bar or restaurant’s best interest to focus on customer retention.


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Bob Frazier's curator insight, June 26, 2014 3:38 PM

Loyalty is the secret for longterm business success and the hospitality industry is getting the message loud and clear! Loyalty and mobile marketing are the cornerstone of today's Restaurant Marketing! Learn how to put your restaurant on your customer's smartphone with our weekly recap of restaurant industry and loyalty news, ideas and articles. Subscribe to the "Restaurant Newsletter" delivered free via email at http://pos-advicenewsletter.com/ and stay informed!  Mobile is Now!

Rescooped by Esther Huélamo from Restaurant Marketing News, Ideas & Articles
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Chipotle's YouTube Marketing: A Perfect Blueprint for Restaurant Video Marketing - NextRestaurants

Chipotle's YouTube Marketing: A Perfect Blueprint for Restaurant Video Marketing - NextRestaurants | restaurants | Scoop.it
When it comes to restaurant video marketing, Chipotle gets it. Let's look at the ways Chipotle leverages YouTube so you can learn from them.

Via Bob Frazier
Esther Huélamo's insight:

Ejemplo de estrategia de video marketing para posicionamiento de la marca Chipotle.

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Bob Frazier's curator insight, June 29, 2014 10:24 AM

Your restaurant needs a mobile optimized website to take advantage of YouTube Marketing, is your website mobile optimized? Need help? Visit Mobile-Optimizers at http://mobile-optimizers.com/ and for a weekly recap of restaurant marketing ideas and articles subscribe to the free Restaurant Newsletter at http://pos-advicenewsletter.com/

Rescooped by Esther Huélamo from Restaurant Technology News, Ideas & Articles
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More customers finding restaurants via smartphones

More customers finding restaurants via smartphones | restaurants | Scoop.it

If you’re still wondering how important your restaurant’s mobile presence might be, consider this line from a new report that documents the impact technology is having on consumers’ buying behavior: “Mobile is often the only tool used to make a purchase decision—this is especially true for restaurants and entertainment purchases.”


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Bob Frazier's curator insight, June 19, 2014 1:04 PM

Restaurant Marketing is all about Mobile  Marketing and Social Media, Is your website Mobile Optimized? Need help? Visit Mobile-Optimizers at http://mobile-optimizers.com/. Social Media is an important daily function, make sure you have someone taking care of this! Subscribe to the free Restaurant Newsletter for a weekly recap of Restaurant, Social Media and Mobile ideas, news, articles and info at http://pos-advicenewsletter.com/!  Mobile is NOW!

https://yzenith.com's curator insight, June 19, 2014 1:28 PM

The most authentic Chinese Food Recipes Blog

 

http://yzenith.com

Rescooped by Esther Huélamo from Coffee News
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Britain's hot drink habit: how coffee has overtaken tea since the 1990s

Britain's hot drink habit: how coffee has overtaken tea since the 1990s | restaurants | Scoop.it

Coffee has already overtaken tea as the nation’s favorite drink: according to import statistics anyway. We’re importing 75% more coffee than we were in 1996 while tea imports have risen by only 25%...


Via Kawateachoc-Flaavor.com
Esther Huélamo's insight:

Del té al café en UK

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Rescooped by Esther Huélamo from Restaurant Technology News, Ideas & Articles
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New insights on how to use Twitter for your business

New insights on how to use Twitter for your business | restaurants | Scoop.it

One of the best ways to learn about marketing on Twitter is through real examples from small and medium-sized businesses (SMBs). Recently, we spoke with a group of these companies about how they use Twitter as a business tool, the results they’ve seen, and their tips for success.


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Bob Frazier's curator insight, June 8, 2014 9:42 AM

Customers find restaurants and where to eat via Mobile Search and Social Media! Social Media is an important daily function, make sure you have someone taking care of this! Mobile is for every restaurant and Mobile is NOW!  Subscribe to the free Restaurant Newsletter for a weekly recap of Restaurant and Mobile ideas, news, articles and info at http://pos-advicenewsletter.com/! 

Rescooped by Esther Huélamo from Restaurant Technology News, Ideas & Articles
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Social Media Marketing Tips for Restaurants

Social Media Marketing Tips for Restaurants | restaurants | Scoop.it

You may find it easy to learn how to master social media for a regular business or organization, but when it comes to mastering it for a restaurant or food venue, you just don’t know what you should be posting and doing. Does this describe you?


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Bob Frazier's curator insight, June 11, 2014 1:08 PM

Social Media Marketing advice for restauteurs in this article by Lauren Marinigh. Social Media is an important daily function, make sure you have someone taking care of this! Mobile is for every restaurant and Mobile is NOW!  Subscribe to the free Restaurant Newsletter for a weekly recap of Restaurant and Mobile ideas, news, articles and info at http://pos-advicenewsletter.com/! 

Rescooped by Esther Huélamo from Coffee News
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Korean Coffee Chain Caffe Bene Plans Aggressive Growth As Starbucks Alternative

Korean Coffee Chain Caffe Bene Plans Aggressive Growth As Starbucks Alternative | restaurants | Scoop.it

Watch out, Starbucks. While the Seattle-based coffee giant previously dominated and even threatened local brands with over 600 outlets in Korea, newcomer Caffe Bene has eclipsed that number with over 900 locations since first opening in 2008. Feeding on the global addiction to coffee, the Korean chain has an aggressive plan to open up 600 locations in the U.S. and expand to 10,000 locations worldwide by 2020...


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Rescooped by Esther Huélamo from SocialMediaRestaurants.com
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McDonald's Build Your Own Burger

McDonald's Build Your Own Burger | restaurants | Scoop.it
McDonald’s outfitted this southern California store at the end of 213 with wall-mounted tablets on which customers can build their own burgers.

Via SocialMediaRestaurants.com
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Rescooped by Esther Huélamo from SocialMediaRestaurants.com
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McDonald's Turns Fries Packaging into Virtual Reality Soccer Field

McDonald's Turns Fries Packaging into Virtual Reality Soccer Field | restaurants | Scoop.it
McDonald's launches global World Cup campaign with augmented reality app

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Rescooped by Esther Huélamo from Hostelería, Hoteles y Turismo. Información Hostelera y Turística para Marbella San Pedro Alcántara Estepona Málaga y la Costa del sol
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¿Cómo evitar la contaminación cruzada de los alimentos? | Mirelasolucion

¿Cómo evitar la contaminación cruzada de los alimentos? | Mirelasolucion | restaurants | Scoop.it
¿Cómo evitar la contaminación cruzada de los alimentos?

Via CRISTOBAL DIAZ
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Rescooped by Esther Huélamo from HOSTELERIA, TURISMO Y RESTAURACIÓN
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Los diez restaurantes más lujosos y caros del mundo - El Observador

Los diez restaurantes más lujosos y caros del mundo - El Observador | restaurants | Scoop.it

El portal The Daily Meal elaboró una lista de los diez restaurantes más caros del mundo teniendo en cuenta su menú degustación.


Via Red Restauranteros, Carmen Fernandez Gomez
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Escuela Online de Marketing Gastronómico (Intl.)

Mira todos nuestros cursos que te ayudarán a subir tus ventas http://www.escuelamarketingastronomico.net/ También nos podemos ver en: Twitter: https://twitte...
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Escuela de Hostelería online

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Rescooped by Esther Huélamo from Coffee News
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Starbucking: Why Your Next Neighborhood Coffee Shop Could Come From Korea

Starbucking: Why Your Next Neighborhood Coffee Shop Could Come From Korea | restaurants | Scoop.it

South Korea is a coffee-mad country, with one of the world’s highest consumption rates and one of the world’s highest rates of cafes per capita--nearly 15,000 coffee shops for a population of approximately 50,000,000. Now some of South Korea’s most successful coffee chains have set their sites on a new market: The United States...


Via Kawateachoc-Flaavor.com
Esther Huélamo's insight:

Atención a las cafeterías surcoreanas que vienen pisando fuerte en el mercado americano.

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Rescooped by Esther Huélamo from Coffee News
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Starbucks With Trees: Second Eco-Friendly Store Opens

Starbucks With Trees: Second Eco-Friendly Store Opens | restaurants | Scoop.it

With lemongrass rooftops and moss-covered walls, the coffee giant Starbucks is pushing into a new environmentally conscious yet technologically advanced direction. After the debut of a company-owned store a few months ago, Starbucks has once again embraced trees and greenery...


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Rescooped by Esther Huélamo from Coffee News
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Caffeine kicks: Budapest's battling coffee houses

Caffeine kicks: Budapest's battling coffee houses | restaurants | Scoop.it

While coffee's importance hasn't changed, a new wave of coffee bars -- where competitive baristas know their ristretto from their cortado -- is shaking up the scene.

The buzz word is "kezmuves" -- it roughly translates as handmade, or craft...


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Rescooped by Esther Huélamo from Restaurant Technology News, Ideas & Articles
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Why Restaurants Are Going Digital

Why Restaurants Are Going Digital | restaurants | Scoop.it
Restaurants are getting more high-tech all the time, with new technology to boost sales and customer service. From social marketing and online ordering, to tablets at the table... there's no turning back.

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Bob Frazier's curator insight, June 6, 2014 7:44 AM

Customers find restaurants and where to eat via Mobile Search and Social Media! Is your website Mobile Optimized? Need help? Visit Mobile-Optimizers at http://mobile-optimizers.com/. Social Media is an important daily function, make sure you have someone taking care of this! Mobile is for every restaurant and Mobile is NOW!  Subscribe to the free Restaurant Newsletter for a weekly recap of Restaurant and Mobile ideas, news, articles and info at http://pos-advicenewsletter.com/! 

Rescooped by Esther Huélamo from Restaurant Technology News, Ideas & Articles
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Free Restaurant Newsletter

Free Restaurant Newsletter | restaurants | Scoop.it

Restaurant Newsletter for industry professionals featuring the latest Restaurant related news articles and ideas for Mobile and Social Marketing, Mobile Payments and Loyalty and Mobile POS for tableside, tabletop and online ordering all recapped just for you!


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Bob Frazier's curator insight, June 10, 2014 3:02 PM

Why Restaurant Staff Retention, Why Restaurants are Going Digital and How to Use Twitter for your Restaurant's Mobile Marketing are this week's highlights in the Restaurant Newsletter at www.POS-Advice.com .Subscribe Today for Your Weekly Restaurant News Recap deliver free every Tuesday via email!  Mobile is NOW for all restaurants!

Rescooped by Esther Huélamo from Restaurant Technology News, Ideas & Articles
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Fill empty seats with mobile marketing

Fill empty seats with mobile marketing | restaurants | Scoop.it

Nearly all of your guests carry mobile phones. More than 95 percent of text messages are read by consumers within four minutes of receiving them. Furthermore, mobile coupons have a 10 to 30 percent average redemption rate, compared to a less than 1 percent redemption rate for traditional paper coupons. The convenience and efficacy can’t be beat, and the coupon is always available on guests’ phones. Text message marketing is fast, and it allows restaurants to deliver exclusive offers, promotions and coupons directly to customers in seconds without spending big bucks on advertising!


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Bob Frazier's curator insight, June 11, 2014 6:12 PM

It would be easy to fill empty seats if you could send your customers a text message. Sure everyone knows that is an inexpensive way to fill empty seats if you have cell phone numbers! But the trick is getting the cell phone numbers, your staff doesn't want to do this so what is the answer? Simple, use Free WiFi to electronically capture this marketing info. This eliminates the work and gives you a way to fill your empty seats. Just email me if you want the details on this very cost effective program, my email is Bob@POS-Advice.com.

Rescooped by Esther Huélamo from SocialMediaRestaurants.com
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Domino’s Launches Its Pizza Ordering App For iPad With 3D Custom Pizza Builder

Domino’s Launches Its Pizza Ordering App For iPad With 3D Custom Pizza Builder | restaurants | Scoop.it
Domino's Pizza has revamped its menu and turned around its financials over the last few years, during which time it also started to offer mobile ordering...

Via SocialMediaRestaurants.com
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Rescooped by Esther Huélamo from SocialMediaRestaurants.com
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This Restaurant Lets You Pay the Bill With Instagrams

This Restaurant Lets You Pay the Bill With Instagrams | restaurants | Scoop.it
While some restaurants and chefs have banned Instagram privileges at their five star tables, more might start making the flawlessly filtered food selfie an essential part of the meal — the part where the check comes. Instead of being annoyed by patrons documenting the dinner du jour, one company is seeing social media for what it can verrry easily be: free advertising. Talk about a glass half full. And speaking of, could we get a refill when you get a chance?

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Rescooped by Esther Huélamo from Hostelería, Hoteles y Turismo. Información Hostelera y Turística para Marbella San Pedro Alcántara Estepona Málaga y la Costa del sol
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¿Conoces Las Características de Como es el mercado del Turismo Ruso?.

Conoces las Características de como es el Mercado del Turismo Ruso. Estudio publicado por: Vía Andalucía NetWork.

Via CRISTOBAL DIAZ
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Rescooped by Esther Huélamo from Hostelería, Hoteles y Turismo. Información Hostelera y Turística para Marbella San Pedro Alcántara Estepona Málaga y la Costa del sol
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Una app para cocinar con Google Glass, en español

Una app para cocinar con Google Glass, en español | restaurants | Scoop.it
Aún no han llegado las famosas gafas de Google a nuestro país, pero en el evento The app Date ya hemos podido ver el funcionamiento de una aplicación que

Via CRISTOBAL DIAZ
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Redes Sociales para atraer clientes ¿Cómo hacer Marketing para ...

Redes Sociales para atraer clientes ¿Cómo hacer Marketing para ... | restaurants | Scoop.it
Home · About · Contact · Facebook Videos · Facebook Products. You are here: Home / Facebook Marketing Basics / Redes Sociales para atraer clientes ¿Cómo hacer Marketing para Restaurantes en Facebook?
Esther Huélamo's insight:

Ideas sobre acciones para hacer la página de Facebook del restaurante más atractiva

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Coca-Cola con todos los bares.San Bar-Tolo. #BenditosBares

Coca-Cola celebró el pasado 29 de junio el día de San Bar-tolo, apoyando a los bares ¡Porque les debemos mucho a nuestros bares!http://benditosbares.cocacola...
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