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6 Lessons From a YouTube-Savvy Restaurant

6 Lessons From a YouTube-Savvy Restaurant | Restaurant Tips | Scoop.it

When Matt Levine was opening Sons of Essex, a restaurant on New York City’s Lower East Side last fall, he decided to use YouTube to promote the establishment and its menu offerings.

“We live in a society where information travels fast, and the entertainment value and visual stimulation of videos seemed like a great way to get a creative and innovative message to our guests,” he says.

The success of Sons of Essex’s videos can be a lesson to other small businesses. While restaurants have an advantage in that the things they purvey — food and drinks — are pretty universally appealing, many industries can benefit from creating videos....


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What Puts Diners in Restaurant Seats? Hint: Not Social-Media Reviews - Forbes

What Puts Diners in Restaurant Seats? Hint: Not Social-Media Reviews - Forbes | Restaurant Tips | Scoop.it

Restaurant owners have been told to fear scathing reviews from patrons posted on sites such as Facebook and Yelp. But it turns out diners aren’t all that sensitive to those often-anonymous online restaurant reviews.

A new study from retail research firm The NPD Group analyzes the growing influence of online marketing on restaurant visits. NPD found the power of recommendations and reviews online turns out to be fairly weak.


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13 Ways Your Restaurant May Be Using Technology to Woo You

13 Ways Your Restaurant May Be Using Technology to Woo You | Restaurant Tips | Scoop.it

Is your favorite restaurant wired for your convenience? Check out the following ways your local establishment is keeping in contact with you.

1. Now more than ever, restaurants need to be aware of their web footprint when it comes to reviews and ratings on sites like zagat, gayot, dine, tripadvisor, yelp, urbanspoon and others. Most have their own iPhone app, too. When reading a testimonial, remember that many restaurants plan accordingly to boost their reviews.

2. With the Open Table app, you can find the nearest restaurants and openings wherever you are. Upscale restaurants are intricately connected to Open Table through their online registration system. This enables them to scan free tables and time slots and automatically populate it with reservations.

3. We bet your favorite watering hole knows more about you than your doctor. Birthdays, anniversaries, graduations—they’re keeping tabs and putting it all into the Open Table scheduling system.


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Where the Rich Dine (Hint: It's Not All White Tablecloths) - Forbes

Where the Rich Dine (Hint: It's Not All White Tablecloths) - Forbes | Restaurant Tips | Scoop.it

While the downturn drags on…and on…many restaurants have struggled to survive. There is one type of diner who can be counted on to keep spending, though: the affluent.

As restaurants continue to fight slow sales, restaurant owners ponder how to attract the coveted well-heeled, reliable restaurant patrons. An interesting new study from foodservice research firm Technomic provides some insight into the factors that influence upscale diners’ restaurant choices.


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5 Ways to Pay for Dinner With Your Phone

5 Ways to Pay for Dinner With Your Phone | Restaurant Tips | Scoop.it

Mobile payment transactions are predicted to reach $1.3 trillion per year by 2017, and the restaurant industry appears ripe to scarf down a hefty chunk of that money flying around electronically.
But while news about the mobile payments space has intensified lately — Square’s deal with Starbucks, Discover’s nod to Google Wallet and Dunkin’ Donuts’s new gifting/payment app — pay-by-phone services have yet to hit mainstream status as many consumers are still confused about their options.

To help clear confusion, here are five ways you may start paying for your next dinner with your phone......


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Market your menu to millions of potential customers online with SinglePlatorm

Market your menu to millions of potential customers online with SinglePlatorm | Restaurant Tips | Scoop.it

MARKET YOUR RESTAURANT AND GET DISCOVERED

Publish your menu to millions of potential customers online through our Publisher Network of search engines, dining guides, travel sites, and mobile applications.


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