Social media marketing may be cheap, but it definitely isn't passive. As anyone who's launched a company's Facebook page or Twitter account can attest, it takes hard work and a bit of creativity to generate enough 'likes' and follows to build an effective social media marketing campaign. Offerpop is a platform that businesses of all sizes can use to build the types of Facebook and Twitter campaigns that customers will actually notice.
How It Works
The average small business Facebook page is static. A business owner might occasionally update the company's weekly specials or limited-time sales, and customers might ask questions or post mini-reviews from time to time. For the most part, however, Facebook isn't an effective marketing tool for small-business owners who aren't willing to take an active role in the promotion of their pages.....