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Yelp: iPhones Offer Greater Location Accuracy Than Androids

Yelp: iPhones Offer Greater Location Accuracy Than Androids | Restaurant Tips | Scoop.it
Roughly a week ago Yelp offered an interesting post on its blog. The post reveals how Yelp prevents false check-ins or “check-in fraud.” But more importantly it’s about how Yelp matches reported user location with business locations.It’s also a comparison of positioning methods and a discussion of their relative accuracy.

 

Yelp explains the three ways to locate a mobile device: GPS, cell tower triangulation and/or Wi-Fi positioning. Yelp then compares the accuracy of the systems and the devices that use them: iPhone vs. Android vs. iPod Touch. 


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Yelp: Extreme Home(page) Makeover

Yelp: Extreme Home(page) Makeover | Restaurant Tips | Scoop.it

Ladies and gents, today it’s with great pride that we are unveiling a complete redesign of our homepage. That’s right, our new and improved formula shines a bright light on the real star of Yelp, YOU!

As Andy Grove once said, complacency breeds failure. And we’ll have absolutely none of that around here, son.

Over the years we’ve seen mobile contributions grow at a rapid clip. Photos, Tips, check-ins and comments from your friends are a fantastic way to find great local businesses. We wanted to bring those to the front and center of Yelp.com and give you an easy way to share and explore your friends’ activity across Yelp.com and Yelp’s mobile apps.

Behold, the new homepage!


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10 Things You Didn't Know About Yelp

10 Things You Didn't Know About Yelp | Restaurant Tips | Scoop.it

Next to Google, there's probably no more important site for small businesses than Yelp. Yet perhaps no other site is as poorly understood. For instance, is it a good idea to encourage your customers to give you good reviews on the site? Does Yelp pay for reviews? How do you go about countering bad reviews?

Since Yelp is such a juggernaut, it's important to get the facts straight. With that in mind, take a look at these 10 things you may not have known about the service.

1. Most of its traffic is from its homepage. You might think that in 2012, most people would be accessing Yelp from their smart phones, but that's not the case. Sixty percent of searches are from desktops, and the company's mobile apps are used by about 7 million people. Yelp.com gets 78 million visitors per month. However, like other social media companies, the trend is definitely favoring mobile.


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What Puts Diners in Restaurant Seats? Hint: Not Social-Media Reviews - Forbes

What Puts Diners in Restaurant Seats? Hint: Not Social-Media Reviews - Forbes | Restaurant Tips | Scoop.it

Restaurant owners have been told to fear scathing reviews from patrons posted on sites such as Facebook and Yelp. But it turns out diners aren’t all that sensitive to those often-anonymous online restaurant reviews.

A new study from retail research firm The NPD Group analyzes the growing influence of online marketing on restaurant visits. NPD found the power of recommendations and reviews online turns out to be fairly weak.


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