restaurant technology
2 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Melissa Sorice
Scoop.it!

Survey Points to Challenges Entrepreneurs Face When Using Social Media

Survey Points to Challenges Entrepreneurs Face When Using Social Media | restaurant technology | Scoop.it
One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing, according to a recent... (Survey Points to Challenges Entrepreneurs Face When Using Social Media: One in four sma...
more...
No comment yet.
Rescooped by Melissa Sorice from The MarTech Digest
Scoop.it!

Omnichannel Loyalty: The New Customer Connection [Infographic] - Profs

Omnichannel Loyalty: The New Customer Connection [Infographic] - Profs | restaurant technology | Scoop.it
Customer Relationships - With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.

Via marketingIO
more...
marketingIO's curator insight, April 9, 2013 7:48 AM
  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
POS Maven's curator insight, April 11, 2014 10:30 AM

OMNI-Channel Loyalty!! That's how to dominate in 2014!!!!  LOVE IT!

Rescooped by Melissa Sorice from Designing service
Scoop.it!

Customer Experience: Loyalty Through Narcissism? - Kate Nasser

Customer Experience: Loyalty Through Narcissism? - Kate Nasser | restaurant technology | Scoop.it
Super customer experience is achieved when you think from the customer perspective not from yours. Involve them & win their loyalty. 4 ways to win big. (TY @KimbManson In business?

Via Fred Zimny
more...
No comment yet.
Rescooped by Melissa Sorice from Integrated Brand Communications
Scoop.it!

Customer Loyalty | Understanding the Building Blocks of Brand Loyalty

Customer Loyalty | Understanding the Building Blocks of Brand Loyalty | restaurant technology | Scoop.it

Loyalty is no longer a lifetime promise. With numerous options and economic factors impacting everyday decisions, today's consumers are often pulled in multiple directions, rarely staying loyal to a single brand. Yet, while true loyalty seems increasingly difficult to attain, many elements influence the consumer's decision to trust and do business with particular companies.

 

For certain brands, loyalty remains strong. According to ClickFox's "2013 Brand Loyalty Survey," Apple leads in customer loyalty for the second year in a row, with 28 percent of respondents claiming they can't live without the brand, while Starbucks, Google, Microsoft, and Amazon round out the top five most valued brands. This second brand loyalty survey, which polled 304 consumers, examines what drives and deters brand loyalty, including the industries to which customers are the most loyal. The study reveals that poor customer service (48 percent) and brand quality (35 percent) have the greatest impact on loyalty because service teams often have inaccurate or incomplete consumer experience data, triggering much frustration and discontent


Via Russ Merz, Ph.D.
more...
No comment yet.
Scooped by Melissa Sorice
Scoop.it!

Starbucks buys first farm, plans to double loyalty card members - CoCoBlog - DigitalCoco digital brand development, social marketing & creative content

Starbucks buys first farm, plans to double loyalty card members - CoCoBlog - DigitalCoco digital brand development, social marketing & creative content | restaurant technology | Scoop.it
Photo Credit: David Goldman, AP Starbucks Corp. , already on a tear buying tea, juice and bakery c...
more...
POS Maven's curator insight, April 11, 2014 10:31 AM

If Starbucks plans to double loyalty card members, why aren't independent restaurant owners following the lead????

Scooped by Melissa Sorice
Scoop.it!

Why Trust And Relationships Are Synonymous with Social Media Marketing | Jeffbullas's Blog

Why Trust And Relationships Are Synonymous with Social Media Marketing | Jeffbullas's Blog | restaurant technology | Scoop.it
Are there other ways for you to generate more targeted site traffic? Can this be done at no extra cost to your marketing budget? Have you heard that marketing through social media is now one of the most effective ways to do this?
more...
No comment yet.
Scooped by Melissa Sorice
Scoop.it!

4 Keys to Customer Loyalty

4 Keys to Customer Loyalty | restaurant technology | Scoop.it
Customer satisfaction is a joke. It's customer loyalty that's the real challenge.
more...
POS Maven's curator insight, April 11, 2014 10:26 AM

FuturePOS has 32 different loyalty programs designed to bring customers back and drive your bottom line! :)

 

Rescooped by Melissa Sorice from Cloud Central
Scoop.it!

How to Use Pinterest to Build Trust and Loyalty | Social Media Examiner

How to Use Pinterest to Build Trust and Loyalty | Social Media Examiner | restaurant technology | Scoop.it
Pinterest Marketing: learn how to use Pinterest to build connections, trust and loyalty in a very visual way.

Via Peter Azzopardi
more...
Peter Azzopardi's curator insight, April 9, 2013 5:02 PM

Some useful tips on how to get the best out of Pinterest.

Scooped by Melissa Sorice
Scoop.it!

This Restaurant Is a Nerd Paradise - Kotaku

This Restaurant Is a Nerd Paradise - Kotaku | restaurant technology | Scoop.it
Toys. Figures. Statues. For the past ten years, designer Woong Cho has collected memorabilia. And he decided he wanted to share his passion with the world. So, Cho created a restaurant with an amazing museum.
more...
No comment yet.
Scooped by Melissa Sorice
Scoop.it!

5 Reasons to Use Social Media for Selling

5 Reasons to Use Social Media for Selling | restaurant technology | Scoop.it

Social media: It's not just for marketing
SUMMARY: Much has been made of social media's role in marketing, but you should also use social channels to improve the sales process, writes Jeanne Rossomme, president of RoadMap Marketing. Effective social media use can help sales professionals to gain a competitive advantage, better understand their customers and influence prospects early in the buying process. This approach allows you to "help shape the solution to the problem rather than being forced to respond as just another 'vendor' later in the sales process -- where you are evaluated largely on price," she writes.

more...