Do You Coordinate Your Content Marketing With Y...

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From www.marketingwise.ca - November 1, 2012 8:18 PM

Why and how your B2B sales cycle should coordinate with your content marketing efforts.

Surprising as it may seem, there are still countless B2B companies that are skeptical of the impact of content marketing.

In some cases, it’s because they have posted a few blogs, they’ve written white papers, they may even have tried their hand at video – and they aren’t seeing meaningful results.

This may be because their content is lousy, but let’s say for the sake of argument that it’s solid.

Quite possibly, their content hasn’t been thoughtfully mapped to their sales cycle, which means that targets aren’t seeing the right content at the right time.

In fact, we see this all the time.

We work with our clients to create a strategic editorial calendar that addresses their target customer’s needs across the spectrum of the sales cycle, taking into consideration the unique messaging that each stage requires.

And guess what…?

You’re in luck, because I’m going to share some of those strategies today.

Via Tocquigny

Do you know the difference between a crostini and bruschette? | Restaurant Profit Guru | Scoop.it

From fromthebartolinikitchens.com - November 8, 2012 4:39 PM

The word crostini means little toasts, whereas bruschetta has as its origin bruscare, to char or roast. I’ve always thought the difference to be in the bread used. When I make crostini, I use a baguette, thinly sliced on the diagonal. For bruschette, I use a thicker slice taken from a loaf of Italian bread. I toast both before piling on the fixin’s and sometimes pop them back into the oven afterward. It really does depend on what’s being used to top each off. And speaking of the fixin’s, you can use pretty much anything you like. Just stick with fresh ingredients and you won’t go wrong.

Mozzarella and Tomato Bruschette Recipe

Ingredients

1.7 cm slices of Italian bread plum tomatoes, seeded and chopped garlic, minced a few tbsp of sweet onion, diced fresh mozzarella, cut in cubes fresh basil leaves, hand torn Italian seasoning olive oil Balsamic vinegar dried oregano salt & pepper

Click for directions

Crostini alla Caprese Recipe

Ingredients

1.2 cm thick slices of baguette, cut on the diagonal cherry tomatoes, sliced in half fresh mozzarella, cut in ¼ inch (.6 cm) slices fresh basil leaves olive oil red wine vinegar salt & pepper

Click for directions

Read on:

http://bit.ly/VIIaRY

Rescooped by FoodieDoc, Anna Resurreccion

Via Mariano Pallottini, Anna V. A. Resurreccion

Restaurant Profit Guru

Do You Coordinate Your Content Marketing With Your B2B Sales Cycle?

Do you know the difference between a crostini and bruschette?