Why and how your B2B sales cycle should coordinate with your content marketing efforts.
Surprising as it may seem, there are still countless B2B companies that are skeptical of the impact of content marketing.
In some cases, it’s because they have posted a few blogs, they’ve written white papers, they may even have tried their hand at video – and they aren’t seeing meaningful results.
This may be because their content is lousy, but let’s say for the sake of argument that it’s solid.
Quite possibly, their content hasn’t been thoughtfully mapped to their sales cycle, which means that targets aren’t seeing the right content at the right time.
In fact, we see this all the time.
We work with our clients to create a strategic editorial calendar that addresses their target customer’s needs across the spectrum of the sales cycle, taking into consideration the unique messaging that each stage requires.
And guess what…?
You’re in luck, because I’m going to share some of those strategies today.
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