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Three Small Business Marketing Superpowers You Need to Develop - Vocus Blog

Three Small Business Marketing Superpowers You Need to Develop - Vocus Blog | Restaurant Profit Guru | Scoop.it
Your business might have a mild-mannered exterior, but underneath, you’re a superhero, driving the economy and making customers happy. Even the most powerful superhero's repertoire can benefit from the addition of a few new techniques, however.

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Rescooped by RestaurantProfitGuru from FoodieDoc says:
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Do you know the difference between a crostini and bruschette?

Do you know the difference between a crostini and bruschette? | Restaurant Profit Guru | Scoop.it

The word crostini means little toasts, whereas bruschetta has as its origin bruscare, to char or roast.  I’ve always thought the difference to be in the bread used. When I make crostini, I use a baguette, thinly sliced on the diagonal. For bruschette, I use a thicker slice taken from a loaf of Italian bread. I toast both before piling on the fixin’s and sometimes pop them back into the oven afterward. It really does depend on what’s being used to top each off. And speaking of the fixin’s, you can use pretty much anything you like. Just stick with fresh ingredients and you won’t go wrong.

 

Mozzarella and Tomato Bruschette Recipe

 

Ingredients

1.7 cm slices of Italian bread plum tomatoes, seeded and chopped garlic, minced a few tbsp of sweet onion, diced fresh mozzarella, cut in cubes fresh basil leaves, hand torn Italian seasoning olive oil Balsamic vinegar dried oregano salt & pepper

Click for directions

 

Crostini alla Caprese Recipe

Ingredients

1.2 cm thick slices of baguette, cut on the diagonal cherry tomatoes, sliced in half fresh mozzarella, cut in ¼ inch (.6 cm) slices fresh basil leaves olive oil red wine vinegar salt & pepper

Click for directions

 

Read on:

http://bit.ly/VIIaRY

 

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Via Mariano Pallottini, Anna V. A. Resurreccion
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Eat Where Chefs Eat with the Chefs Feed iPhone App

For hunger pains, consult a professional from Chefs Feed. The app tells you where to go and what to order based on the personal recommendations of over 500 top-tier chefs from 16 foodie cities like New York, San Francisco, and Atlanta.


Via Wendy Forbes
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Rescooped by RestaurantProfitGuru from Foodies Colorado
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Smoke Crispy Fried Chicken Wings by the BBQ Pit Boys

Hungry for Crispy Fried Chicken Barbecue style? Then sear, smoke and fry those Chicken Wings for some real good eatin' at the Pit. And it's real easy to do, ...

Via Marty Koenig
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Do You Coordinate Your Content Marketing With Your B2B Sales Cycle?

Do You Coordinate Your Content Marketing With Your B2B Sales Cycle? | Restaurant Profit Guru | Scoop.it
Why and how your B2B sales cycle should coordinate with your content marketing efforts.

 

Surprising as it may seem, there are still countless B2B companies that are skeptical of the impact of content marketing.


In some cases, it’s because they have posted a few blogs, they’ve written white papers, they may even have tried their hand at video – and they aren’t seeing meaningful results.


This may be because their content is lousy, but let’s say for the sake of argument that it’s solid.


Quite possibly, their content hasn’t been thoughtfully mapped to their sales cycle, which means that targets aren’t seeing the right content at the right time.


In fact, we see this all the time.


We work with our clients to create a strategic editorial calendar that addresses their target customer’s needs across the spectrum of the sales cycle, taking into consideration the unique messaging that each stage requires.


And guess what…?


You’re in luck, because I’m going to share some of those strategies today.


Continue Reading ... 

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What Do Small Businesses Do on Social Media? | Social Media and the economy

What Do Small Businesses Do on Social Media? | Social Media and the economy | Restaurant Profit Guru | Scoop.it
Forty-three percent of all small businesses spend almost an entire workday on social media. What are they doing, and what should they be doing? (What Do Small Businesses Do on Social Media?

Via Alan Horton
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What Do Small Businesses Do on Social Media?

What Do Small Businesses Do on Social Media? | Restaurant Profit Guru | Scoop.it
Forty-three percent of all small businesses spend almost an entire workday on social media. What are they doing, and what should they be doing?

Via Haven Brand | Manure Tea
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Rescooped by RestaurantProfitGuru from TWU - SA-GA - School of Management
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Three Small Business Marketing Superpowers You Need to Develop - Vocus Blog

Three Small Business Marketing Superpowers You Need to Develop - Vocus Blog | Restaurant Profit Guru | Scoop.it
Your business might have a mild-mannered exterior, but underneath, you’re a superhero, driving the economy and making customers happy. Even the most powerful superhero's repertoire can benefit from the addition of a few new techniques, however.

Via TWU SOM
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Rescooped by RestaurantProfitGuru from Small Business SEM, SEO & Google Places Optimization
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12 Content Research Tools You Should Be Using

12 Content Research Tools You Should Be Using | Restaurant Profit Guru | Scoop.it
When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming.

Via Matthew Hunt
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Rescooped by RestaurantProfitGuru from Small Business SEM, SEO & Google Places Optimization
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The Benefits of Press Releases For Small Businesses

There is a good reason why Press Releases are very popular marketing tool for ALL businesses. The true value of a press release is in its news-worthiness.

Via Matthew Hunt
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Mary Habres's curator insight, June 22, 2013 11:01 AM

Press Releases are a great way to spread the word about your company. Find out how often you should send them out and when you should send them . 

Rescooped by RestaurantProfitGuru from Small Business SEM, SEO & Google Places Optimization
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The Zen Of Local SEO

The Zen Of Local SEO | Restaurant Profit Guru | Scoop.it
Have you ever searched the web for a totally solid guide to implementing Local SEO and come up empty handed? There's an excellent reason for this.

Via Matthew Hunt
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Rescooped by RestaurantProfitGuru from Small Business SEM, SEO & Google Places Optimization
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LinkedIn rolls out video ads for brand promotion

LinkedIn rolls out video ads for brand promotion | Restaurant Profit Guru | Scoop.it
The professional networking site is now letting advertisers opt to use video ads to catch the attention of the site's 175 million users. Read this article by Dara Kerr on CNET News.

Via Matthew Hunt
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Rescooped by RestaurantProfitGuru from Eat Local West Michigan
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'Cool Brews, Hot Eats' will put beer on menus of Restaurant Week participants

'Cool Brews, Hot Eats' will put beer on menus of Restaurant Week participants | Restaurant Profit Guru | Scoop.it
Another fun way to discover local breweries and eat local food is offered early next year.

Via Wendy Leep Hammond
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Rescooped by RestaurantProfitGuru from restaurant management
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Powerful checklists for Restaurants

Running a successful restaurant. Consistency means a lot. You'll learn this is very much more crucial than you may know. http://bit.ly/QRCWQe


Via jerome chiaro
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Cheese & spinach penne with walnut crumble

Cheese & spinach penne with walnut crumble | Restaurant Profit Guru | Scoop.it
A twist on macaroni cheese, with added veg and a crunchy topping of bread and nuts - make in batches and freeze Read more...

Via LushLawson43
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Pic Eat Life's curator insight, November 2, 2013 3:05 PM

Agregar un poquito de aceite de oliva, pimienta y sal. 

Rescooped by RestaurantProfitGuru from Foodie
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Mexican Food History

Mexican Food History | Restaurant Profit Guru | Scoop.it
Who doesn't love Mexican food? It is rich, spicy, colorful, and incredibly unique in its use of flavors. Learn about the history of Mexican food and how this kind of food has made its place in the world of fine cuisine.

Via Nigel Dawson
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Why You Should Start Building Your B2B Inside Sales Team Right Now

Why You Should Start Building Your B2B Inside Sales Team Right Now | Restaurant Profit Guru | Scoop.it

It’s projected that, by year’s end, about 800,000 additional companies will have begun working towards building active B2B inside sales teams. This is according to a study from Northwestern University’s Kellogg School of Management. So where’s your business now in terms of building your marketing team? Let’s just hope it’s moving toward that direction as we speak or else, your organization stands to lose a lot of opportunities and more.


B2B inside sales combines the telephone and the digital media channels to generate and nurture business leads as well as to set appointments and even close deals. The ideal inside sales operations consist of two groups: one which handles targeted outbound telemarketing with warm or cold contacts in mind and another responsible for responding to inbound inquiries or actions from web-generated leads. You can always outsource part of or your entire marketing needs if you find it impractical to carry out in-house.


But whatever dispositions you may have about working with inside sales teams, you should consider these facts and figures in deciding how you’ll deal with it in the future.

 

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12 Critical Marketing and Sales Metrics You BETTER Be Tracking

12 Critical Marketing and Sales Metrics You BETTER Be Tracking | Restaurant Profit Guru | Scoop.it
Learn which quantity and quality metrics to use for better sales and marketing alignment.

 

Sales and marketing alignment takes work. Lots of organizations have the idea to get both teams in a room together, communicating, collaborating, and all those other warm and fuzzy things that make our hearts flutter.

 

Problem is, that all just turns into a lot of hogwash and fingerpointing -- especially when the bottom line isn't getting hit -- when there isn't anything but "feelings" to back up the discussion.

 

That's why it's critical sales and marketing should track shared goals and metrics to keep each team accountable to the other. When your two teams get on the same page with these 12 metrics -- that address both quantity and quality -- you'll find it's easier to objectively evaluate your respective performances without devolving into unproductive blame games that don't do anything to advance your company's goals. Here are the 12 metrics that will serve as the missing piece in your attempts at sales and marketing alignment!

 

12 Metrics Sales and Marketing Should Track to Stay Accountable

 

 

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A Checklist To Maximize Your Wealth - Small Business Marketing Blog | GKIC

A Checklist To Maximize Your Wealth - Small Business Marketing Blog | GKIC | Restaurant Profit Guru | Scoop.it
Learn small business marketing ideas and marketing for small business. Learn small business marketing techniques from the best in the industry! Strategies for entrepreneurs seeking fast and dramatic growth, greater control and independence.

 

MLM Training


Via Hannah Kramer
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20 Must Have Tools For Small Businesses

20 Must Have Tools For Small Businesses | Restaurant Profit Guru | Scoop.it

Small business owners and managers, face continual pressure that eminate mainly from lack of time and lack of capital, and anything that can help relieve that pressure is most welcomed.

 

The right business tools, either available free or at low cost, can save business owners both time and money.

 

This excellent article, suggests that small businesses need to use the tools that are readily available, and it takes the hard work out of discovering the best tools available, by providing a list of 20 of the best with a brief overview of each.


Via Daniel Watson
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Why It's Time For Local SMBs To Get On Board With Mobile

Why It's Time For Local SMBs To Get On Board With Mobile | Restaurant Profit Guru | Scoop.it
While attending BIA/Kelsey’s SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local businesses said they have experience with mobile marketing.

Via Matthew Hunt
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Rescooped by RestaurantProfitGuru from Small Business SEM, SEO & Google Places Optimization
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Official Google Webmaster Central Blog: A new tool to disavow links

Official Google Webmaster Central Blog: A new tool to disavow links | Restaurant Profit Guru | Scoop.it

the new google disavow links tool is here!


Via Matthew Hunt
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Rescooped by RestaurantProfitGuru from Small Business SEM, SEO & Google Places Optimization
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How To Identify Algorithmic SEO Losses - From Idea to Empire

How To Identify Algorithmic SEO Losses - From Idea to Empire | Restaurant Profit Guru | Scoop.it
You've been hit by a Google update - you've lost rankings and are thus losing traffic.

Via Matthew Hunt
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Rescooped by RestaurantProfitGuru from Moses's favorite sites
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local online marketing expert shows why mobile marketing is use full to smallbusinesses

Braun Miller reveals why text marketing is use full to smallbusinesses. This web video is very short but use full.


Via Moses
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Restaurants Are Like Facebook

Restaurants Are Like Facebook | Restaurant Profit Guru | Scoop.it
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A lot has been said this month on Facebook, this is probably due to the historical breaking of the 1 billion users barrier. For this historical occasion, Facebook launched a corporate video called The Things That Connect US in which chairs are compared to the social network. Numerous parodies went out in the following days comparing Facebook to beds, toilets and even ex-girlfriends. Of course, we all know that chairs are not like Facebook, but as the metaphor meme is still rolling, I would like to add mine to illustrate a systemic problem brands and organizations have to be aware of: lack of relevant content.A lot has been said this month on Facebook, this is probably due to the historical breaking of the 1 billion users barrier.

Via SocialMediaRestaurants.com
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