The word crostini means little toasts, whereas bruschetta has as its origin bruscare, to char or roast. I’ve always thought the difference to be in the bread used. When I make crostini, I use a baguette, thinly sliced on the diagonal. For bruschette, I use a thicker slice taken from a loaf of Italian bread. I toast both before piling on the fixin’s and sometimes pop them back into the oven afterward. It really does depend on what’s being used to top each off. And speaking of the fixin’s, you can use pretty much anything you like. Just stick with fresh ingredients and you won’t go wrong.
Mozzarella and Tomato Bruschette Recipe
1.7 cm slices of Italian bread plum tomatoes, seeded and chopped garlic, minced a few tbsp of sweet onion, diced fresh mozzarella, cut in cubes fresh basil leaves, hand torn Italian seasoning olive oil Balsamic vinegar dried oregano salt & pepper
Click for directions
Crostini alla Caprese Recipe
1.2 cm thick slices of baguette, cut on the diagonal cherry tomatoes, sliced in half fresh mozzarella, cut in ¼ inch (.6 cm) slices fresh basil leaves olive oil red wine vinegar salt & pepper
For hunger pains, consult a professional from Chefs Feed. The app tells you where to go and what to order based on the personal recommendations of over 500 top-tier chefs from 16 foodie cities like New York, San Francisco, and Atlanta.
Why and how your B2B sales cycle should coordinate with your content marketing efforts.
Surprising as it may seem, there are still countless B2B companies that are skeptical of the impact of content marketing.
In some cases, it’s because they have posted a few blogs, they’ve written white papers, they may even have tried their hand at video – and they aren’t seeing meaningful results.
This may be because their content is lousy, but let’s say for the sake of argument that it’s solid.
Quite possibly, their content hasn’t been thoughtfully mapped to their sales cycle, which means that targets aren’t seeing the right content at the right time.
In fact, we see this all the time.
We work with our clients to create a strategic editorial calendar that addresses their target customer’s needs across the spectrum of the sales cycle, taking into consideration the unique messaging that each stage requires.
And guess what…?
You’re in luck, because I’m going to share some of those strategies today.
Your business might have a mild-mannered exterior, but underneath, you’re a superhero, driving the economy and making customers happy. Even the most powerful superhero's repertoire can benefit from the addition of a few new techniques, however.
Who doesn't love Mexican food? It is rich, spicy, colorful, and incredibly unique in its use of flavors. Learn about the history of Mexican food and how this kind of food has made its place in the world of fine cuisine.
It’s projected that, by year’s end, about 800,000 additional companies will have begun working towards building active B2B inside sales teams. This is according to a study from Northwestern University’s Kellogg School of Management. So where’s your business now in terms of building your marketing team? Let’s just hope it’s moving toward that direction as we speak or else, your organization stands to lose a lot of opportunities and more.
B2B inside sales combines the telephone and the digital media channels to generate and nurture business leads as well as to set appointments and even close deals. The ideal inside sales operations consist of two groups: one which handles targeted outbound telemarketing with warm or cold contacts in mind and another responsible for responding to inbound inquiries or actions from web-generated leads. You can always outsource part of or your entire marketing needs if you find it impractical to carry out in-house.
But whatever dispositions you may have about working with inside sales teams, you should consider these facts and figures in deciding how you’ll deal with it in the future.
Learn which quantity and quality metrics to use for better sales and marketing alignment.
Sales and marketing alignment takes work. Lots of organizations have the idea to get both teams in a room together, communicating, collaborating, and all those other warm and fuzzy things that make our hearts flutter.
Problem is, that all just turns into a lot of hogwash and fingerpointing -- especially when the bottom line isn't getting hit -- when there isn't anything but "feelings" to back up the discussion.
That's why it's critical sales and marketing should track shared goals and metrics to keep each team accountable to the other. When your two teams get on the same page with these 12 metrics -- that address both quantity and quality -- you'll find it's easier to objectively evaluate your respective performances without devolving into unproductive blame games that don't do anything to advance your company's goals. Here are the 12 metrics that will serve as the missing piece in your attempts at sales and marketing alignment!
12 Metrics Sales and Marketing Should Track to Stay Accountable
Learn small business marketing ideas and marketing for small business. Learn small business marketing techniques from the best in the industry! Strategies for entrepreneurs seeking fast and dramatic growth, greater control and independence.
Small business owners and managers, face continual pressure that eminate mainly from lack of time and lack of capital, and anything that can help relieve that pressure is most welcomed.
The right business tools, either available free or at low cost, can save business owners both time and money.
This excellent article, suggests that small businesses need to use the tools that are readily available, and it takes the hard work out of discovering the best tools available, by providing a list of 20 of the best with a brief overview of each.
While attending BIA/Kelsey’s SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local businesses said they have experience with mobile marketing.
+ Comment now A lot has been said this month on Facebook, this is probably due to the historical breaking of the 1 billion users barrier. For this historical occasion, Facebook launched a corporate video called The Things That Connect US in which chairs are compared to the social network. Numerous parodies went out in the following days comparing Facebook to beds, toilets and even ex-girlfriends. Of course, we all know that chairs are not like Facebook, but as the metaphor meme is still rolling, I would like to add mine to illustrate a systemic problem brands and organizations have to be aware of: lack of relevant content.A lot has been said this month on Facebook, this is probably due to the historical breaking of the 1 billion users barrier.