Restaurant Marketing Tips
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Social media has little influence on most shopper decisions - Gallup poll concludes

Social media has little influence on most shopper decisions - Gallup poll concludes | Restaurant Marketing Tips | Scoop.it
After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity in their social-media strategies. They are tracking mentions of their brand, then using the information to help the business.
the360man's insight:

As always quality is better than quantity. Don't try to get more fans/followers instead focus on keep the ones you have and analyzed your metrics to see what you customers are telling you with their comments. Also, content is king. Worthy content gets shared and you get noticed. Ask yourself, is my post worth sharing? Stands out? is it valuable? if the answer is yes, then post it and watch for the results. 

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Why Should I Need a Mobile Website

Why Should I Need a Mobile Website | Restaurant Marketing Tips | Scoop.it
  • Your customers are already mobile.
  • Now, more people are using their mobile phone than PC to get online
  • Searches on mobile phones has grown 4X since 2010
  • There will be one mobile device for every person on earth by 2015
  • Users expect their mobile experience to be as good as their desktop experience.
  • 71% of users expect a mobile site to upload as fast as desktop site
  • 60% of uses expect a mobile site to upload in three seconds or less
  • 78% will retry a site two times or less if it does not load initially 
  • A bad mobile experience can cost you customers
  • 57% would not recommend a business with a bad mobile site
  • 40% have turned to a competitor's site after a bad mobile experience
  • 23% of adults have cursed at their phone when a site doesn't work
  • Mobile users want to connect with the businesses in their local area.
  • 95% of smartphone users have searched for local information
  • 61% of users call a business after searching and 59% visit the location
  • 90% of these people act within 24 hours
  • Apps are fun and useful, but many prefer mobile sites for shopping
  • 81% of users prefer mobile sites to apps for researching prices
  • 79% prefer mobile sites for product reviews
  • 63% prefer them for purchasing
  • Businesses like your can drive purchases with a mobile-friendly site
  • 70% of mobile users have compared products prices on their phones
  • 65% have read product reviews on their phones
  • 50% of mobile searches lead to a purchase
the360man's insight:

These days, consumers buy  when they are literally "on the go" so to avoid being left behind, savvy businesses MUST move with them. AyFi Design Agency can help your business make that happen.

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Top 3 Reasons Your Restaurant Needs a Mobile Website

Top 3 Reasons Your Restaurant Needs a Mobile Website | Restaurant Marketing Tips | Scoop.it
Your restaurant needs a mobile website because more diners are using mobile devices to quickly find information about nearby restaurants, bars and reservations.
the360man's insight:

Your prospects expect you to make them easy to navigate your website on mobile devices (10 seconds waiting to download a menu on a cellphone is really annoying, and you know that) so why make your patrons feel that way by not having a mobile website. Now is more affordable to get your website optimized for mobile devices.

We can get your mobile website for as little as $399 (one time setup charge)

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How to Add Mobile to Your Marketing Mix

How to Add Mobile to Your Marketing Mix | Restaurant Marketing Tips | Scoop.it
the360man's insight:

At a glance:

- Make your website mobile-friendly

- Consider SMS Marketing

- Get a Mobile App built

- Send Out Mobile Coupons

- Use Mobile Ads

- Rewards Customers Loyalty

- Add Location to Your Marketing Mix

- Use Email Marketing

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How to Spot a Fake Online Review

How to Spot a Fake Online Review | Restaurant Marketing Tips | Scoop.it
Here are six ways to spot online reviews that are totally phony. (Before you trust that Yelp review, find out whether it's fake.
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AyFi Design Agency: Custom Website and Online Ordering System to Stand out from the crowd!

AyFi Design Agency: Custom Website and Online Ordering System to Stand out from the crowd! | Restaurant Marketing Tips | Scoop.it

For a restaurant of that capacity,  AyFi Design Agency custom designed their new website, with an "out-of-this-world" ordering system and custom menu that, for sure, can blow your mind away.


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the360man's curator insight, May 29, 2014 10:11 AM

We build websites and online ordering system for your restaurant your customers will love!

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Creative mobile marketing for restaurants | NextRestaurants

Creative mobile marketing for restaurants | NextRestaurants | Restaurant Marketing Tips | Scoop.it
Three new creative ideas on mobile marketing for restaurants that you need to try.
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Restaurant Blogging 101: Who Does It, Why it Works, & How You Can Start

Restaurant Blogging 101: Who Does It, Why it Works, & How You Can Start | Restaurant Marketing Tips | Scoop.it

I was thinking about where to get dinner with my friends this past Sunday — the person organizing said he was “taking suggestions” and I took that to heart. So I did the first thing I usually do when I’m looking for a new restaurant: Google. Turns out, I’m not alone. According to a Constant Contact survey92% of those surveyed search for a restaurant online, and 75% often chose a restaurant to dine at based on search results.


Via Bob Frazier
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Bob Frazier's curator insight, May 1, 2014 11:45 AM

In 2014, most people find restaurants via search! Is your website Mobile Optimized? Social Media and Blogging are important daily functions, make sure you have someone taking care of this! Mobile is not just for the chains, Mobile is for every restaurant and Mobile is NOW!  Subscribe to the free Restaurant Newsletter for the latest weekly Restaurant Mobile ideas, news, articles and info at http://pos-advicenewsletter.com/!

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6 "SEO Services" You Shouldn't Waste Your Money On - Website Magazine

6 "SEO Services" You Shouldn't Waste Your Money On - Website Magazine | Restaurant Marketing Tips | Scoop.it
the360man's insight:

‪#‎SEO‬ is not cheap and many companies called "SEO services" just by listing your website in different online directories and they claim that by doing so, your website will rank higher in search engines. Search Engine Optimization (SEO) is much more than that. SEO is the art and the science of getting a website to appear prominently in organic search engine results when a search submits a query relevant to that website"

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12 Mobile Marketing Statistics Shows you Why you need a mobile website, NOW!

Check out our mobile marketing statistics to get a better idea of how you can leverage mobile marketing for your business & improve your marketing strategy.
the360man's insight:

You already know that people are using more tablets and smartphones to go online and search for what you offer, but if they can not find you or if they can not have a pleasant interaction with your mobile website you are GRILLED!!! Contact us for a free consultation on how we can help you get your existing desktop website, mobile optimized. @ayfidesign

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Restaurants Way Behind in Mobile

Restaurants Way Behind in Mobile | Restaurant Marketing Tips | Scoop.it
the360man's insight:

A recent infographic created by the CONNECT 2014 mobile innovation summit and ISIS show a huge gap between consumer’s mobile use and restaurant mobile app deployment.

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5 Ideas to Improve Customer Retention? Customer Retention Ideas You Can Take to the Bank

5 Ideas to Improve Customer Retention? Customer Retention Ideas You Can Take to the Bank | Restaurant Marketing Tips | Scoop.it
Every restaurant owner today knows that the ability to maintain a steady flow of loyal, returning customers is worth its weight in gold. If you’re searching for ways to improve your customer retention strategy, here are some helpful tips you can take to the bank.
the360man's insight:

At a glance: 

Focus on continual quality improvement.

- Prevent problems from becoming bigger ones.
- Put your true brand ambassadors to work utilizing social media.
- Enhance the customer experience with in-venue games and     entertainment.
- Give your loyal customers more reasons to feel like VIP’s.
- Be consistent.
- Run targeted promotions.



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The most valuable advice you will ever need for a successful restaurant business!

The most valuable advice you will ever need for a successful restaurant business! | Restaurant Marketing Tips | Scoop.it
Are you marketing your restaurant and looking for more success? Use these14 restaurant marketing tips for a business that really thrives.
the360man's insight:

This valuable tips on how to promote your restaurant online and offline will boost your business. If you need help @the360man can help you.

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Restaurant Marketing Ideas for June

Restaurant Marketing Ideas for June | Restaurant Marketing Tips | Scoop.it
Restaurant owners and operators will find many opportunities for marketing during June.  Father’s Day is one of the busiest days of the year for most restaurants, but your promotional activitie
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7 Restaurant Marketing Ideas: Use New Nutritional Disclosure Laws in the US to Grow Your Restaurant

7 Restaurant Marketing Ideas: Use New Nutritional Disclosure Laws in the US to Grow Your Restaurant | Restaurant Marketing Tips | Scoop.it

7 Restaurant Marketing Ideas for Promoting Menu Items Due to the New FDA Nutrition Disclosure Laws http://wp.me/p3pKnB-fI#restaurant#marketing


More work?  Maybe.  But the new FDA labeling requirements for restaurants, food establishments and vending machines brings restaurant marketing opportunities, too.  Here are 7 creative restaurant marketing ideas to help you educate and attract more customers to your restaurant or bar:

 


Via DBSquared
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Horizon's curator insight, September 23, 2013 4:03 PM

Healthy eating is a trend that business owners can and should embrace. It is about time that quality of ingredients became more of a selling point for small business owners.