Many years ago, the web was a simpler place, in terms of design. After all, it’s quite hard to bring anything of visual beauty to your users, when your canvas is monospaced syntax-highlighted text, and nothing else.
As anyone who is clued up about digital marketing will tell you, mobile has landed, and is here to stay. Recent studies reveal that mobile traffic accounts for roughly 12.5% of all visitors to websites and is on the rise. Just take a look at your own Google Analytics and you’ll see the same trends on your site. So why does it matter? Well, chances are if you haven’t done anything to accommodate your new mobile visitors, you’ll find that their bounce rates are significantly higher than those of desktop and laptop visitors. In fact, if you are likely to be getting next to zero value from your smartphone surfers. Like most B2B companies, your website will be your primary ‘shop-front’, so if 1 in 10 of your visitors were leaving because they don’t like your store layout, surely you would consider redecorating?
Fluid grids, flexible images and media queries are the cornerstones of responsive web design, but as developer Jeremy Keith points out web developers need to have a responsive mindset as well, embracing the inherent fluidity of the web.
Si vous suiviez en juin 2012, vous avez surement vu passer un article sur le Responsive design que j’avais rédigé lors du Web2Day. #web2day Design Responsive pour préparer le futur. Et bien la bonne nouvelle c’est que la vidéo de la conférence est disponible.
— October 4, 2012 — Blame the Implementation, Not the Technique Stop me if you’ve heard this one before.
“Responsive design is bad for performance.” “User agent detection is bad. Don’t segment the web.” “Hybrid apps don’t work as well as native apps.” “CSS preprocessors shouldn’t be used because they create bloated CSS.”