This is vitally important people so listen up. The web now connects a third of our planet. Over 1.2 billion people  use the web on devices, and this number is rising fast. Mobile already amounts to close to 6.5% of web traffic worldwide, and large sites such as Facebook and YouTube routinely report mobile traffic of at least 30%. By 2015, the ITU predicts mobile traffic will exceed desktop traffic and the ‘mobile-mostly’ group already make up a staggering 20% of users in the US and UK.