In 2000, The FWA (a popular website awards program) gave their prestigious Site of the Year award to Look and Feel New Media, shown below. Visit the site for some context of what I’ll be discussing, but turn down your speakers or headphones because it has background music.
The Look and Feel New Media site is a simple Flash website by today’s standards, but it was state of the art back when Flash was an innovative web technology.
Now, thirteen years later, with the capabilities of HTML5 and CSS3 standards, Flash is now on the way to extinction in the sense of, at the very least, modern web design and development.