It’s important to remember that, between retail category, visitor demographics and savvy, and changing trends over time, there’s a lot of idiosyncrasy to any single case study. And of course, as Dell’s bold triggered overlay test illustrates, there are exceptions and surprises, and we have to keep on testing to uncover them.
How to make your usability tests more useful SUMMARY: Usability testing is an important part of the design process, but poorly run tests can be worse than useless, writes Damian Rees. Make sure you're recruiting the right testers, then do your utmost to put them at ease and ensure they behave naturally, Rees advises. It's good to also test how users behave on competing sites, so you can see how you stack up, Rees adds
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