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Resources about Corporate Social Responsibility
Research findings, thoughts, best practices, tips and more about CSR marketing and communication by Mathieu Jahnich
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3 Ideas to Boost Corporate Sustainability

3 Ideas to Boost Corporate Sustainability | Resources about Corporate Social Responsibility | Scoop.it

The annual 2012 Mindshare Meeting of WRI’s Corporate Consultative Group (CCG) brought together experts and leading representatives from business partners to discuss cutting-edge issues at the forefront of corporate sustainability. The discussion embodied the ideas that can be generated when business works with non-profits to identify emerging issues and develop solutions to the planet’s most pressing challenges.

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Don't Buy This Jacket: Lessons in Successful Values Marketing | Sustainable Brands

Don't Buy This Jacket: Lessons in Successful Values Marketing | Sustainable Brands | Resources about Corporate Social Responsibility | Scoop.it
Ask any member of the Outdoor Industry Association’s Sustainability Working Group or Sustainable Apparel Coalition and they will tell you consumers are not the ones driving sustainability.
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La RSE mieux prise en compte dans les grandes entreprises, selon ... - Novethic

La RSE mieux prise en compte dans les grandes entreprises, selon ... - Novethic | Resources about Corporate Social Responsibility | Scoop.it
NovethicLa RSE mieux prise en compte dans les grandes entreprises, selon ...NovethicLe 5ème Baromètre annuel sur la RSE dans les entreprises du CAC 40 publié par l'agence Capitalcom fait apparaître une montée en puissance de la RSE dans la...

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Green game-changers: insights for mainstreaming business innovation

Green game-changers:  insights for mainstreaming business innovation | Resources about Corporate Social Responsibility | Scoop.it

Report that features 10 larger businesses that draw from entrepreneurial activity and are taking innovation forward at a grand scale.

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Plenary Speakers Engage and Inspire on Day One of SB London Conference | Sustainable Brands

Plenary Speakers Engage and Inspire on Day One of SB London Conference | Sustainable Brands | Resources about Corporate Social Responsibility | Scoop.it

Day one of SB London, Sustainable Brands’ inaugural offshore event, kicked off with a host of engaging and thought-provoking plenary discussions.

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Corporate Storytelling Report

Corporate Storytelling Report | Resources about Corporate Social Responsibility | Scoop.it

Widely read and highly regarded within the world of CSR, Corporate Storytelling and Your CSR Strategy is an indispensable guide to your organization’s CSR communications. Topics covered range from deciding your organization’s cause marketing initiatives to social media integration. The report is co-authored by Jesse Mayhew, founder of CSRcopy, and Sean Wood, CEO of FreeWorld Media. It is made available to you here entirely free of cost.

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Corporate Responsibility for Human Trafficking & Five Steps that Your Company Can Take Right Now

Corporate Responsibility for Human Trafficking & Five Steps that Your Company Can Take Right Now | Resources about Corporate Social Responsibility | Scoop.it

Human trafficking and forced labor have become key priorities for those seeking to hold companies accountable for the human rights impacts of their operations. Companies that fail to address these concern face both legal and reputational risks. In this context, what are immediate steps that your company can take to address human trafficking concerns?

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Decisions About Sustainability Are about Our Lives (Not Someone Else’s)

Decisions About Sustainability Are about Our Lives (Not Someone Else’s) | Resources about Corporate Social Responsibility | Scoop.it
A picture is worth a thousand words. We hear this phrase often, and intuitively know that it is true. But the translation of knowledge into practice, as is so often the case in life, can be a very difficult thing.
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Causes & Consumers: Breaking Through The Brand Philanthropy Clutter

Causes & Consumers: Breaking Through The Brand Philanthropy Clutter | Resources about Corporate Social Responsibility | Scoop.it

As we near the holiday shopping season in the U.S., brand philanthropy or “cause marketing” is ever present in our lives -- on stores shelves, airwaves, TV shows, Facebook and beyond. Chances are, today you’ve either purchased something associated with a cause or you’ve seen a cause-connected campaign promoted.

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Changing behaviour at a scale that matters

Changing behaviour at a scale that matters | Resources about Corporate Social Responsibility | Scoop.it

Moving towards a more sustainable future requires behaviour change on a large scale. Oliver Balch offers some thoughts on how this can be achieved.

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Why Marketers Need to Start Caring About Social Responsibility

Why Marketers Need to Start Caring About Social Responsibility | Resources about Corporate Social Responsibility | Scoop.it

Marketers are sometimes associated with some pretty negative terms: annoying, interruptive, manipulative.

Ouch. What's up with that?

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Banking on sustainability: is the financial sector doing enough?

Banking on sustainability: is the financial sector doing enough? | Resources about Corporate Social Responsibility | Scoop.it
There is talk of culture change and low carbon principles in the global banking sector, but the industry must do far more to build sustainability into new strategies...
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Ryder CSR Report 2011

Ryder CSR Report 2011 | Resources about Corporate Social Responsibility | Scoop.it
Ryder’s sustainable value proposition is that it can handle the transportation and logistics needs of North American companies with better economic, social and environmental performance than those companies do on their own.
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New “sSWOT” Guide Can Help Boost Corporate Sustainability

New “sSWOT” Guide Can Help Boost Corporate Sustainability | Resources about Corporate Social Responsibility | Scoop.it

Today, WRI is releasing a guide to address this question and many more related to corporate sustainability. The guide—which was road-tested this summer by a dozen major companies like Target, Method, and Staples—adds a sustainability component to the traditional Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis that corporations have relied on for more than 50 years. Our sustainability SWOT, or “sSWOT,” is designed to help corporate sustainability champions engage colleagues, customers, suppliers, and even competitors to identify links to business risks and brainstorm new business opportunities.

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La RSE est-elle rentable? Les 7 résultats de recherche les plus significatifs en 2012

La RSE est-elle rentable? Les 7 résultats de recherche les plus significatifs en 2012 | Resources about Corporate Social Responsibility | Scoop.it
La liste suivante est une compilation des sept résultats de recherche les plus significatifs en 2012 ....
Via blueQUEST, www.blue-quest.fr, Véronique Robert (www.so3-societe-sociale-solidaire.com), Maxime Audi
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Ecolabels: Is Design Thinking Bringing Clarity to the Chaos? | Sustainable Brands

Ecolabels: Is Design Thinking Bringing Clarity to the Chaos? | Sustainable Brands | Resources about Corporate Social Responsibility | Scoop.it

For businesses, eco-certification labels are a manifestation of two forces. First, a desire to demonstrate responsibility in an easy-to-understand, shorthand form. And second, a marketing differentiator. This agenda coincides nicely with increasing public demand for information on how responsibly things are made, used and disposed of.

 

 

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Brands Compare Notes on Bettering Business in SB London Breakouts | Sustainable Brands

Brands Compare Notes on Bettering Business in SB London Breakouts | Sustainable Brands | Resources about Corporate Social Responsibility | Scoop.it
After a morning of inspiring plenary presentations, the SB London Conference continued with a host of informative afternoon breakout sessions.
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When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win

When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Resources about Corporate Social Responsibility | Scoop.it

Advertising and marketing are changing and more than ever, and it's the customers who are pulling the strings.

Stop generating all of your content--let your users do it instead. Companies like Coca-Cola, Target, and ModCloth are engaging customers through co-creation, and you should be, too. A look at the best campaigns.

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Rescooped by Sircome from Corporate "Social" Responsibility – #CSR #Sustainability #SocioEconomic #Community #Brands #Environment
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Let's change the business paradigm – and save the planet

Let's change the business paradigm – and save the planet | Resources about Corporate Social Responsibility | Scoop.it

Many companies that take green initiatives are sincere in their commitment to sustainability; some are just greenwashing. While shrinking your company's environmental footprint – for whatever reason – is a good thing, the scale of the planetary crisis is so big that more fundamental change is required.

There's a parallel with consumer behaviour. Green shopping and lifestyle choices make people feel better about their individual environmental impacts. But by generating the illusion that progress is being made, green shopping may make consumers feel less compelled to engage in the broader social and political actions needed to make deep, lasting change.

Citizens' real source of power to make change on the scale we need is through transforming the policies, business practices and structural context in which production and consumption happen.


Via pdjmoo
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Making marketing and sustainability two sides of the same coin

Making marketing and sustainability two sides of the same coin | Resources about Corporate Social Responsibility | Scoop.it
Brands and marketing are so powerful that they get blamed for many of society’s troubles today.
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Sustainability a Key Factor for Consumers, Survey Finds

Sustainability a Key Factor for Consumers, Survey Finds | Resources about Corporate Social Responsibility | Scoop.it
Two thirds of consumers in six countries recognize the need to consume less and purchase products that are good for the environment and society, according to an online survey.
The Regeneration Consumer Study, a joint project by GlobeScan and ...
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Generating and Protecting Value Through Sustainability: Five Lessons From Private Equity

Generating and Protecting Value Through Sustainability: Five Lessons From Private Equity | Resources about Corporate Social Responsibility | Scoop.it

Even though credible sustainability initiatives serve as an engine of value creation, there are still critics who claim such efforts are more about public relations. Yet several prominent private equity firms—known for their rigorous focus on producing returns for investors—are emerging as sustainability leaders, particularly when it comes to integrating sustainability into investment decisions and management.

So how do leading private equity firms apply sustainability to generate and protect value, and what can other companies learn from that?

 

 

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Busting the 21 days habit formation myth

Have you ever made a New Year’s resolution? If so, you may have been assured – usually by a well-meaning supporter of your attempted transformation – that you only have to stick with your resolution for 21 days for it to become an ingrained habit. The magic number 21 creeps up in many articles about forming a new habit or making a change, but little is known about the origins of the ’21 days’ claim.

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Chipotle in hot salsa over tomato pickers’ rights

Chipotle in hot salsa over tomato pickers’ rights | Resources about Corporate Social Responsibility | Scoop.it
Activists are pushing Chipotle -- the one large fast food chain known for ethical meat -- to embrace a higher standard for workers. Will it work?
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