Resources about Corporate Social Responsibility
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Resources about Corporate Social Responsibility
Research findings, thoughts, best practices, tips and more about CSR marketing and communication by Mathieu Jahnich
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MediaPost Publications Is It Up To Marketers To Save The Earth?

MediaPost Publications Is It Up To Marketers To Save The Earth? | Resources about Corporate Social Responsibility | Scoop.it

Today is Earth Day, an event that began as a “teach-in” in 1970 and now is purportedly celebrated by upwards of one billion people in 192 countries around the globe and is the occasion for all sorts of enterprising media packages telling us everything from how sports stadiums like Philly’s Franklin Field are learning to “hold the carbon-emitting negativity” to Canon Marketing in Taiwan inviting employees and others to a tree-planting event to what cheap compost binsto buy for our own patches of suburbia.

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5 Reasons Green Marketing Is Going Nowhere

5 Reasons Green Marketing Is Going Nowhere | Resources about Corporate Social Responsibility | Scoop.it
Sometimes it’s hard to face reality, especially when a dream is so alluring. And the alluring dream of green marketing is this: that consumers would cast a vote in favor of a more just and
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Entreprises engagées : communiquer n'est pas seulement risqué

Entreprises engagées : communiquer n'est pas seulement risqué | Resources about Corporate Social Responsibility | Scoop.it
Face aux accusations de greenwashing, les entreprises n'osent plus communiquer sur leurs engagements sociaux ou environnementaux. Pourtant, communiquer de manière appropriée serait source de différenciation et de valorisation.
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15 ways to get your CEO on board with sustainability

Convincing senior leadership as to why sustainable business matters remains a major challenge. Here's a few proven ways, in no particular order, that may help.

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Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability

Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability | Resources about Corporate Social Responsibility | Scoop.it
French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well.
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Less Than 100: How Percentages Show True Understanding of Green Trends | Sustainable Brands

Less Than 100: How Percentages Show True Understanding of Green Trends | Sustainable Brands | Resources about Corporate Social Responsibility | Scoop.it
Cone Communications' 2013 Green Gap Trend Tracker survey included many questions on how consumers seek out information, usage and disposal instructions, and how well they actually understand what it is that they are being told.
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An Argument for New Ideas in Storytelling, Not Just Better Stories | Sustainable Brands

An Argument for New Ideas in Storytelling, Not Just Better Stories | Sustainable Brands | Resources about Corporate Social Responsibility | Scoop.it
A good story can align every employee in a company and every citizen in a country.
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New Research Suggests Marketers Underestimate Consumer Interest in CSR

New Research Suggests Marketers Underestimate Consumer Interest in CSR | Resources about Corporate Social Responsibility | Scoop.it
New research released last week shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future.
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Brands battling over sustainabilty advertising is good news

Brands battling over sustainabilty advertising is good news | Resources about Corporate Social Responsibility | Scoop.it
When brands start greener-than-thou battles both business and the environment are the winners, says Thomas Kolster
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Guerrilla Fashion Week Campaign Calls for an End to Mass Consumption | Sustainable Brands

Guerrilla Fashion Week Campaign Calls for an End to Mass Consumption | Sustainable Brands | Resources about Corporate Social Responsibility | Scoop.it
Byronesque, an online vintage retailer, has created a provocative campaign aimed at making New York Fashion Week attendees think twice about purchasing next season’s ‘it’ designs.
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2012 Sustainability Reporting Trends

2012 Sustainability Reporting Trends | Resources about Corporate Social Responsibility | Scoop.it
One of the hot trends we stated for 2012 was the growth of sustainability reporting. So were we right in our prediction and did the tide turn? Well no – not exactly. It may not have gone mainstream...
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Leon Kaye's Top 10 CSR and Sustainability Reports of 2012

Leon Kaye's Top 10 CSR and Sustainability Reports of 2012 | Resources about Corporate Social Responsibility | Scoop.it

As 2012 winds down, 2013 looks to be an even more promising year for sustainability reporting. More companies are integrating corporate social responsibility within their overall corporate strategy, rather than treating it as some pesky public relations maneuver relegated to the basement office. Plenty of forces are at work: more countries are close to mandating integrated reporting (combining financial and CSR information into one report); the Global Reporting Initiative (GRI) is mulling even more suggested disclosures; and, at a core level, companies realize that their stakeholders are demanding more transparency about their effects on the environment and society. Information, not platitudes and pictures, reign in the best of the best CSR reports.

To that end, we list the top 10 sustainability reports of 2012 (in alphabetical order).

 

 

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Who's responsible for factory conditions in poor countries? Has CSR gone too far?

Who's responsible for factory conditions in poor countries? Has CSR gone too far? | Resources about Corporate Social Responsibility | Scoop.it

For nearly two decades, a core belief of the social-responsibility movement  has been that western brands and retailers must take responsibility for the social and environmental performance of the factories in their supply chain. This has created an immense infrastructure–an industry, really, of consultants who write codes of conduct for those factories, inspect the factories, report on them and deploy a combination of carrots and sticks that, at least in theory, bring about improved performance.

In essence, US and European brands have become quasi-governmental, undemocratic standards setters and enforcers of social and environmental norms.

So how’s it working?

 

 

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Selling Sustainability: Six Consumer Insights

Selling Sustainability: Six Consumer Insights | Resources about Corporate Social Responsibility | Scoop.it

How do you communicate the sustainability benefits of your product or company to consumers?

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The Future of Sustainability Is Design, Not Communication

The Future of Sustainability Is Design, Not Communication | Resources about Corporate Social Responsibility | Scoop.it

When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challenges and opportunities that sustainability represents for today’s brands.

However, emerging cultural, economic and technological trends related to sustainability are forcing brands to think differently about the role of communications in their wider brand ecosystem. As is so often the case, when the game is changing this quickly, a more effective solution requires a redefinition of the problem.

In the future, those brands that take the lead, engage the consumers and drive the growth will be those that understand sustainability as a design challenge, rather than a communications problem.

 

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Research: Choosing the Right Strategy for Sustainability Communications

Research: Choosing the Right Strategy for Sustainability Communications | Resources about Corporate Social Responsibility | Scoop.it

A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking Sustainability: Brand Risks and Opportunities,” identifies five archetypes of how companies communicate about sustainability. For Purists, such as Patagonia, sustainability is the corporate brand. Explorers, such as IBM, GE and Marks & Spencer, integrate sustainability into the corporate brand and communicate about the firm’s sustainability practices to a wide audience. Advocates are firms that aim sustainability communications narrowly at just two groups — employees and sustainability opinion leaders — and manage sustainability communicates separately from corporate communications; McDonalds, Samsung and Tesco are examples. Reactionists are firms whose primary communication about sustainability takes the form of responding to crises. As an example, the report cites Mattel, which was the subject of a funny and effective attack by Greenpeace in 2011. Nothingists, as the inelegant name suggests, do not communicate about sustainability at all. Verdantix tags WIndstream, a U.S. telecommunications provider, with the Nothingist label.

 

 

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Report: How to Embed Sustainability into Management Processes

Report: How to Embed Sustainability into Management Processes | Resources about Corporate Social Responsibility | Scoop.it

This report provides a handbook for professionals in the business of corporate responsibility: the what, why, who and how of making business more responsive and responsible, delivering both values and value. Corporate responsibility (CR) is no longer a nice idea for lifestyle businesses – it is a pathway to resilience, talent development, product and service innovation, and business future-proofing.

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Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications

Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications | Resources about Corporate Social Responsibility | Scoop.it

To make sustainability communications work for brands we need to break away from the segmentation mindset, the assumption that there are a distinct group waiting for green messages and a larger mass who are uninterested. Instead we need to think about what both groups have in common.

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Employees Take Corporate Sustainability Efforts Home, Study Says

Employees Take Corporate Sustainability Efforts Home, Study Says | Resources about Corporate Social Responsibility | Scoop.it
Employees who participate in workplace sustainability programs are likely to promote sustainable practices at home, and encourage others to participate. And three out of four will make purchasing decisions based on a company’s ...
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Sustainable storytelling is a powerful tool that communicates vision

Sustainable storytelling is a powerful tool that communicates vision | Resources about Corporate Social Responsibility | Scoop.it
The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
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SustainNiagara's curator insight, April 2, 2013 10:06 PM

Building a successful business narrative is important when communicating sustainability to key stakeholders.

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"Le greenwashing n'est plus ce qu'il était"

"Le greenwashing n'est plus ce qu'il était" | Resources about Corporate Social Responsibility | Scoop.it
L'utilisation abusive de l'argument écologique a été massive à la fin des années 2000. Le phénomène a diminué, grâce à la pression exercée par les ONG et aux efforts des professionnels, mais le greenwashing est toujours là, toujours plus subtil.
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Embedding sustainability: How to eat the elephant

Embedding sustainability: How to eat the elephant | Resources about Corporate Social Responsibility | Scoop.it

A focus on steady progress is central to properly embedding sustainability throughout a company’s functions. But where to begin with your sustainable efforts, is there a clear path to follow? We've just published a great article titled 'Embedding sustainability: How to eat the elephant' that outlines where to start and some key high-level lessons to bear in mind.

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Changing the System: The Top 10 Sustainability Challenges for Canadian Business in 2013

Changing the System: The Top 10 Sustainability Challenges for Canadian Business in 2013 | Resources about Corporate Social Responsibility | Scoop.it

Canadian business leaders have reached a pivotal moment in their sustainability efforts. The period of low-hanging sustainability fruit is over. It is now time for leaders in the Canadian marketplace to raise the bar, reach high and wide, and create innovative sustainability opportunities.

NBS's Leadership Council met in September 2012 to identify the issues inside their organizations, in their value chains, in the marketplace, in government and in society that limit sustainable development. In a one-day roundtable facilitated by management researcher and executive director of NBS Tima Bansal, these leaders identified 10 issues facing Canadian businesses and phrased them as questions for the research community and other members of the business community to start answering

 

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Big business and sustainability: the missing links

Big business and sustainability: the missing links | Resources about Corporate Social Responsibility | Scoop.it
Big business is falling short on sustainability, but a lack of suitable tools is holding bosses back, says Janet Ranganathan
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Elaine Cohen's Top Ten CSR Reports of 2012

Elaine Cohen's Top Ten CSR Reports of 2012 | Resources about Corporate Social Responsibility | Scoop.it

My Top Ten are reports that have caught my eye and stand out for me in some way. It's not an objective or methodological selection. But, I do use, browse, read and review many many many reports throughout the year, so you might say that the ones that stand out are hitting the mark in one way or another.

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