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Employees Take Corporate Sustainability Efforts Home, Study Says

Employees Take Corporate Sustainability Efforts Home, Study Says | Resources about Corporate Social Responsibility | Scoop.it
Employees who participate in workplace sustainability programs are likely to promote sustainable practices at home, and encourage others to participate. And three out of four will make purchasing decisions based on a company’s ...
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Resources about Corporate Social Responsibility
Research findings, thoughts, best practices, tips and more about CSR marketing and communication by Mathieu Jahnich
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RSE : les nudge pour faire changer les comportements des salariés - Sircome

RSE : les nudge pour faire changer les comportements des salariés - Sircome | Resources about Corporate Social Responsibility | Scoop.it
Chercheur et responsable R&D de Sircome, Mickaël Dupré travaille sur les mécanismes d'influence et les leviers qui facilitent l'adoption de bonnes (...)
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La résistance au changement c’est simplement, la difficulté que nous avons à changer d’habitude. Par exemple, les personnes qui ne covoiturent pas trouvent plein d’obstacles et contraintes au covoiturage. Par contre, il suffit qu’elles covoiturent deux ou trois fois pour qu’elles ne perçoivent plus ces obstacles. C’est pareil pour la plupart des comportements écocitoyens. L’objectif doit donc être d’obtenir de la personne qu’elle pratique à quelques reprises le comportement souhaité.

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Is Your Event Making these Green Marketing Mistakes?

Is Your Event Making these Green Marketing Mistakes? | Resources about Corporate Social Responsibility | Scoop.it
It’s great to see many events hanging out their green shingle these days. But are your green event marketing claims putting your event brand, product or service at risk? The following blog post discusses how greenwashing impacts events, and how you can reduce your risk. What is... Read more
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Greenwashing can damage to your event and event brand and erode trust and public goodwill. Negative public attitudes can cause sponsors to shy away from your event, not wanting their brand to be impacted by the collateral damage. And the damage, once done, can be difficult to repair.
Read more at http://www.eventmanagerblog.com/event-greenwashing#VzBkKUhPZzZRT8ZB.99
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Rifles for a four-year-old: when corporate donations go bad

Rifles for a four-year-old: when corporate donations go bad | Resources about Corporate Social Responsibility | Scoop.it
Corporate donations have never been more popular, but some companies still struggle to align philanthropy with social responsibility
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So many companies continue to get it wrong. Most often, these blunders come down to a lack of strategy or authenticity or, in some cases, both. The experts offered the following best practices as a guide to getting corporate philanthropy right.

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Plateforme marketing responsable : appel à candidatures - Sircome

Plateforme marketing responsable : appel à candidatures - Sircome | Resources about Corporate Social Responsibility | Scoop.it
Les responsables de la plateforme « Réussir avec un marketing responsable » lancent un nouvel appel à candidatures. Vous êtes fabricant de grande (...)
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Un marketing plus responsable permet de gagner des parts de marché tout en réduisant l’impact environnemental et social des produits et services. Les vingt bonnes pratiques déjà mises en ligne sur www.reussir-avec-un-marketing-responsable.org et relayées par les médias le prouvent.

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On n'est plus des pigeons - Pourquoi les marques passent au vert ?

On n'est plus des pigeons - Pourquoi les marques passent au vert ? | Resources about Corporate Social Responsibility | Scoop.it
Vendre des produits bons pour la planète, c'est le nouveau créneau des groupes industriels pour se racheter une réputation. C'est ce qu'on appelle le "greenwashing", ou le "marketing vert" en français. Les marques utilisent de plus en plus souvent l
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Pourquoi les marques passent au vert ? Reportage avec Mathieu Jahnich sur France 4

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ll est temps de changer notre modèle de communication

ll est temps de changer notre modèle de communication | Resources about Corporate Social Responsibility | Scoop.it
L'étude « Trust in Professions 2014 » de GfK Verein, passée largement inaperçue, mérite pourtant l'attention de tous les pratiquants des...
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L'étude « Trust in Professions 2014 » de GfK Verein, passée largement inaperçue, mérite pourtant l'attention de tous les pratiquants des métiers de la communication. Elle révèle que si la profession dans laquelle les Français ont le moins confiance est sans surprise celle de politicien, c'est bien le publicitaire qui le suit de près, avec 24 % de confiance. Le chiffre interpelle d'autant plus s'il est rapporté à la moyenne mondiale : 56 %.

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Greenpeace and tissue giant Kimberly-Clark: from enemies to allies

Greenpeace and tissue giant Kimberly-Clark: from enemies to allies | Resources about Corporate Social Responsibility | Scoop.it
Humor and communication helped the NGO and the paper manufacturer shift from antagonists to collaborators
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Ten years ago, Greenpeace launched “Kleercut: wiping away ancient forests”, a campaign to draw attention to paper goods giant Kimberly-Clark’s practice of felling ecologically important boreal forests in Canada. At the time, the company, which manufactures Kleenex, already had a sustainability strategy that included protecting some forest, sourcing pulp from sawmill waste, and engaging third-party certification. But Greenpeace, claiming that the devil was in the details, labeled the company a greenwasher.

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B Lab ‘Best for the World’ List Honors Businesses With Positive Impacts

B Lab ‘Best for the World’ List Honors Businesses With Positive Impacts | Resources about Corporate Social Responsibility | Scoop.it
B Lab on Wednesday recognized 92 companies from 15 countries and 31 industries for creating the most positive, overall social and environmental impact. Each honored company is a Certified B Corp that leverages business to solve social and environmental problems and has met rigorous standards of social and environmental performance, accountability and transparency.
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Banning ‘Biodegradable’ from Sustainability Conversations

Banning ‘Biodegradable’ from Sustainability Conversations | Resources about Corporate Social Responsibility | Scoop.it

The B word — biodegradable — is outdated and doesn’t belong in sustainability conversations

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5 green marketing strategies to earn consumer trust

5 green marketing strategies to earn consumer trust | Resources about Corporate Social Responsibility | Scoop.it
These tips will help you devise green claims that hold up to scrutiny — and reap rich rewards.
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Engaging Outraged Stakeholders: The Power of Engagement (Part 2 of 2)

Engaging Outraged Stakeholders: The Power of Engagement (Part 2 of 2) | Resources about Corporate Social Responsibility | Scoop.it
This is the second in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500.
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Emotion v. Action: 4 Key Engagement Lessons from Unilever's Project Sunlight

Emotion v. Action: 4 Key Engagement Lessons from Unilever's Project Sunlight | Resources about Corporate Social Responsibility | Scoop.it

Unilever has been a clear leader in sustainability with its ambition and actions against its Sustainable Living Plan, and has just started its first consumer-facing corporate brand campaign around this, called Project Sunlight. At Given London we have noticed a step-change in the number of corporate brand teams seeking to facilitate more sustainable lifestyles for their customers. By analysing the launch of the campaign, we have drawn out four key lessons for other corporate brands seeking to engage their customers around sustainability in a meaningful way.

 

 

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This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own | Sustainable Brands

This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own | Sustainable Brands | Resources about Corporate Social Responsibility | Scoop.it
Patagonia has made its feelings about mass consumption clear through its Responsible Economy campaign, its Common Threads Partnership and, perhaps most famously, with its full-page NYT ad on Black Friday 2011 suggesting that people “Don’t buy this...
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Albert Vilariño Alonso's curator insight, November 29, 2013 7:18 AM

Campaña de la conocida marca de ropa outdoor Patagonia en lal que se apela a la gente a que en un día como hoy de tanto consumo, Black Friday, se celebre el día de la ropa que ya se posee, en una clara apuesta por no consumir aquello que no es realmente necesario en aras de la sostenibilidad y del consumo responsable.

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En France, une biodiversité fragile

En France, une biodiversité fragile | Resources about Corporate Social Responsibility | Scoop.it
Alors que le projet de loi sur la biodiversité vient d'être voté en première lecture à l'Assemblée, le constat n'est pas brillant en France métropolitaine : espèces menacées, habitats dégradés... Etat des lieux en infographie.
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Is corporate sustainability reporting a great waste of time?

Is corporate sustainability reporting a great waste of time? | Resources about Corporate Social Responsibility | Scoop.it
As corporate sustainability reporting grows, the question remains – does it make a difference? A new report indicates that the practice needs a massive overhaul if it’s going to be of any use
Sircome's insight:

After analysing over 50 interviews with its own professional stakeholder network, and a survey of nearly 500 sustainability experts and thought leaders, SustainAbility concludes that sustainability reporting has stalled. Many companies are producing reports that fail to connect with a broadening audience.

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Le t(h)on monte entre Greenpeace et Petit Navire

Le t(h)on monte entre Greenpeace et Petit Navire | Resources about Corporate Social Responsibility | Scoop.it

Les pratiques de pèche des bateaux qui fournissent la société Petit Navire sont dans le collimateur de l'ONG qui a lancé une campagne intitulée "que cache votre boîte de thon".

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La campagne de Greenpeace "que cache votre boîte de thon" qui cible Petit Navire et réponse de l'entreprise

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Un imprimé publicitaire bio ? - Sircome

Un imprimé publicitaire bio ? - Sircome | Resources about Corporate Social Responsibility | Scoop.it
Une marque bio peut-elle employer cette méthode de marketing direct critiquée pour ses coûts écologiques et économiques colossaux ?
Sircome's insight:

Nos boîtes aux lettres se trouvent souvent remplies par des prospectus, des publicités, ou des journaux gratuits. Ces courriers non adressés correspondent en moyenne chaque année à 31 kg par foyer. Une récente enquête de l’UFC Que Choisir rappelle les « coûts écologiques et économiques colossaux » de ces opérations et souligne « la forte croissance de cette pression publicitaire ». Tous les moyens sont-ils bons pour attirer plus de consommateurs vers les produits bio ?

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Le greenwashing pour corriger l'image d'Airbnb ? - Sircome

Le greenwashing pour corriger l'image d'Airbnb ? - Sircome | Resources about Corporate Social Responsibility | Scoop.it
 Alors que son nouveau logo est la risée des internautes, Airbnb se présente comme « une manière écologique de voyager ». Les résultats de l'étude sont (...)
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Alors que son nouveau logo est la risée des internautes, Airbnb se présente comme « une manière écologique de voyager ». Les résultats de l’étude sont intéressants mais l’absence de précisions sur la méthodologie utilisée est dommageable. De surcroît, Airbnb occulte l’impact des déplacements longue distance indispensables pour rejoindre les destinations favorites des voyageurs.

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Le succès de la marque Eau de Genève - Sircome

Le succès de la marque Eau de Genève - Sircome | Resources about Corporate Social Responsibility | Scoop.it
La création de la marque « Eau de Genève » en 2009 avait pour objectifs de valoriser l'eau du robinet et de renforcer le lien émotionnel entre le (...)
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Une nouvelle identité a été créée pour renforcer le lien émotionnel entre le produit et le client et ainsi doter la marque d’un véritable capital sympathie. 3 objectifs principaux ont été poursuivis : 1) accroître la notoriété de la marque grâce à des actions innovantes 2) faciliter l’accès à l’eau du robinet à la maison et en dehors 3) améliorer la qualité/goût perçue des clients.

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Greenwashing? Marketers Actually Undersell Their Sustainability Work

To create sustainable businesses, companies need consumers to buy green. They must step up use of social media to get their customers on board.
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EU Study Finds Sustainability Understanding, Concern Do Not Affect Food Purchase Choices

EU Study Finds Sustainability Understanding, Concern Do Not Affect Food Purchase Choices | Resources about Corporate Social Responsibility | Scoop.it
A study by the European Food Information Council (EUFIC) found that while European consumers have a reasonable understanding of sustainability as respecting the environment and fair treatment of present and future generations, their understanding does not extend the role of sustainability with respect to the food supply chain or of various ecolabels used on food and beverages.
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Has the Era of Greenwashing in Resource Sustainability Passed?

Has the Era of Greenwashing in Resource Sustainability Passed? | Resources about Corporate Social Responsibility | Scoop.it
I should have bought a Hummer when I had the chance. I could drive it without feeling any guilt. Know why? Because I hardly ever drive. I work from home most of the time.
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Firms ‘Must Close CSR Gap to Grow Business’

Firms ‘Must Close CSR Gap to Grow Business’ | Resources about Corporate Social Responsibility | Scoop.it

Companies that close the gap between consumer expectations and perceptions of their corporate social responsibility work can positively transform their brand, according to Craig Bida, executive vice president of cause branding and nonprofit marketing for Cone Communications.

The public relations and marketing executive says closing the CSR gap — that gulf between what consumers think companies should do and what they think they actually do — is a valuable sustainable strategy worth pursuing.

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Engaging Outraged Stakeholders: The Power of Engagement (Part 1 of 2)

Engaging Outraged Stakeholders: The Power of Engagement (Part 1 of 2) | Resources about Corporate Social Responsibility | Scoop.it
This is the first in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists, the new book from Future 500, co-written by CEO Bill Shireman, COO Erik Wohlgemuth and VP of...
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Six Elements of Effective Transparency

Six Elements of Effective Transparency | Resources about Corporate Social Responsibility | Scoop.it

Corporate transparency is a wide and complex terrain, including everything from legally required disclosures to employee tweets, much of it having nothing to do with sustainability. However, an increasing number of transparency initiatives are focused on social and environmental outcomes, from the rise in sustainability reporting over the last twenty years, to more recent bursts of open innovation. This increase in transparency represents a tremendous opportunity for business, the environment, and society at large if six key elements are done right.  

 

 

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