Resources about Corporate Social Responsibility
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Resources about Corporate Social Responsibility
Research findings, thoughts, best practices, tips and more about CSR marketing and communication by Mathieu Jahnich
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Corporate Storytelling Report

Corporate Storytelling Report | Resources about Corporate Social Responsibility | Scoop.it

Widely read and highly regarded within the world of CSR, Corporate Storytelling and Your CSR Strategy is an indispensable guide to your organization’s CSR communications. Topics covered range from deciding your organization’s cause marketing initiatives to social media integration. The report is co-authored by Jesse Mayhew, founder of CSRcopy, and Sean Wood, CEO of FreeWorld Media. It is made available to you here entirely free of cost.

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Decisions About Sustainability Are about Our Lives (Not Someone Else’s)

Decisions About Sustainability Are about Our Lives (Not Someone Else’s) | Resources about Corporate Social Responsibility | Scoop.it
A picture is worth a thousand words. We hear this phrase often, and intuitively know that it is true. But the translation of knowledge into practice, as is so often the case in life, can be a very difficult thing.
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Ten Ways to Get People to Change

Ten Ways to Get People to Change | Resources about Corporate Social Responsibility | Scoop.it

How do you get leaders, employees, customers — and even yourself — to change behaviors? Executives can change strategy, products and processes until they're blue in the face, but real change doesn't take hold until people actually change what they do.

I spent the summer reviewing research on this topic. Here is my list of 10 approaches that seem to work.

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Five rules for landing your CSR message

Your company is doing lots of worthy work. But in a world where we are bombarded by information, it is increasingly difficult to get your CSR message across. How do you make your sustainability story stick with your stakeholders?

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Common mistakes in green marketing

‘Green marketing’ is a term commonly used to describe activity related to marketing environmentally-friendly products or services.

Marketing to customers that are interested in the environmental impact of what their buying choices conforms to many of the principles of any other kind of promotional activity, but also brings unique challenges. Green marketing is seen as a significant growth area but as brands and businesses rush in to develop a presence, they are making a number of increasingly common mistakes.

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Corporate Responsibility for Human Trafficking & Five Steps that Your Company Can Take Right Now

Corporate Responsibility for Human Trafficking & Five Steps that Your Company Can Take Right Now | Resources about Corporate Social Responsibility | Scoop.it

Human trafficking and forced labor have become key priorities for those seeking to hold companies accountable for the human rights impacts of their operations. Companies that fail to address these concern face both legal and reputational risks. In this context, what are immediate steps that your company can take to address human trafficking concerns?

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Changing behaviour at a scale that matters

Changing behaviour at a scale that matters | Resources about Corporate Social Responsibility | Scoop.it

Moving towards a more sustainable future requires behaviour change on a large scale. Oliver Balch offers some thoughts on how this can be achieved.

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Customer behaviour change: the next big thing?

Customer behaviour change: the next big thing? | Resources about Corporate Social Responsibility | Scoop.it
Nudging consumers is no longer enough; businesses need to use social marketing strategies to make a real impact...

"If we can't get the consumer involved, we will always be behind the curve." That's what M&S CEO Marc Bolland said at the recent Plan A stakeholder consultation.

The logic is compelling. It's a natural part of the journey to long-term success. Here are three steps to realising the need for action on consumer behaviour.

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Cinq conseils pour réussir votre communication RSE - Sircome

Cinq conseils pour réussir votre communication RSE - Sircome | Resources about Corporate Social Responsibility | Scoop.it

Votre organisation est sûrement très active en matière de RSE. Mais dans un monde où nous sommes tous bombardés d’informations, comment intéresser vos parties prenantes à votre démarche responsable ? Voici cinq conseils pratiques tirés de l’expérience de l’ONG Forum for the Future.

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5 Tips For Marketing CSR In the Context of Our New Reality

5 Tips For Marketing CSR In the Context of Our New Reality | Resources about Corporate Social Responsibility | Scoop.it

From governance and diversity to environmental stewardship and philanthropy: how does a brand tell its CSR story?

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