WEB - Un paradoxe que révèle ce vendredi un sondage BVA pour le «Parisien Magazine»...
Les Français ont une relation très spéciale avec le réseau social de Mark Zuckerberg. Un sondage BVA publié ce vendredi dans Le Parisien Magazine, met en évidence une défiance de leur part vis-à-vis de Facebook. Ainsi, 93% des personnes interrogées connaissent Facebook, et 53% ont une mauvaise image du site (11% une très mauvaise image) en raison de son côté intrusif notamment. Par ailleurs, près d’un utilisateur sur deux a même envisagé de fermer son compte, indique BVA.
Et pourtant, Mark Zuckerberg peut se rassurer, car le succès est toujours au rendez-vous pour son réseau social. Les Français restent accro au site. Près de 14 millions de personnes dans l’Hexagone se connectent tout de même chaque jour à Facebook en France, soit 22% de la population française.
Cette enquête a été réalisée les 30 et 31 août 2012 auprès d'un échantillon de 1.151 Français de 15 ans et plus.
Gone are the days when businesses could rely on crafty salesman alone to sell their products and services: today's customer is only a click away from obtaining a huge variety of information about your brand and the things that you sell.
This highly informed customer wants you to know as much about them as they know about you.
This is because great interactions with customers begins with knowing your customers wants and needs. Given that you aren't able to meet each and every one of them, how can you achieve this? The answer is through research: studies in social psychology and customer satisfaction reveal consistent patterns of human behavior and the thoughts that people hold about the brands they interact with.
Today, we have a showcase of 10 of the most important things that your customers wish you knew about them (backed by research). We think you'll enjoy it!
It may not be bigger worldwide, but Alexa shows Pinterest is now ahead of Tumblr in overall US traffic and reach. On the list of top 500 sites in the United States, Pinterest weighs in at #17, one ahead of Tumblr.
Pinterest Marketing: How businesses can promote Pinterest on their Facebook fan page.
Did you know that you can integrate your Facebook and Pinterest marketing?
Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign.
Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page.
Image from: Gallery / Shutterstock Attention all: we’ve come to the brink, to the edge, to the precipice. Much-adored microblogging platform Tumblr.com is about to be surpassed in unique visitors by quirky style-wrought upstart Pinterest.com.
f you've never observed the phrase SEO, let me describe temporarily what it is, what it does and what it's for.
SEO is the acronym for Search Engine Optimization. This is a web design strategy that, when done successfully, attracts positive attention from google. When your website is enhanced for google you will discover that search engine clients can discover your web existence easier to find when clients perform their first on the online search.
Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them. For a small business with limited resources, it might be difficult to hire in-house or even outside social media help, so they continue to blindly navigate the waters. It pains me to see this, so I’ve decided to share a formula we use for our clients when determining their social media strategy. My hope is that small business owners can use this as a template for getting started with an effective social media plan.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.