Le bon coin, Blablacar, Airbnb… Crise aidant, l’ère du partage et de l’usage se développe et supplante presque celle de la propriété ! Mais bizarrement la location de pair à pair est un marché qui n’a pas décollé.
Household brands continue to join the photo-sharing social network, yet the top eight brands are responsible for 80% of engagement on the platform. Behind-the-scenes content and artistic filters help drive fan engagement and boost follower counts.
Depuis le 10 février dernier, American Express offre aux porteurs de carte de son réseau la possibilité d'effectuer des paiements par carte sur les réseaux sociaux (pour l’instant Facebook, Twitter et Foursquare), une offre limitée dans un premier...
Twitter continues to forge closer ties with the marketing world with the announcement of a major new deal with Publicis media unit Starcom MediaVest Group.Terms of the deal, the first of its kind between Twitter and a giant media buying and...
La curation et l’agrégation de contenus sur la Toile sont devenues l’exercice incontournable des journalistes. Burson Marsteller s’est penché sur leur perception et leur utilisation des médias sociaux.
This week, as the Supreme Court heard testimony regarding same-sex marriage, my Facebook profile was flooded with a single avatar--a pink-on-red equals sign promoted by the Human Rights Campaign (HRC).
If you want to improve your turnover with the help of international social media marketing, as well as increase your brand’s popularity, you’ll have to get acquainted with the culture of your target audience and take a lot of other things into...
Rick Wion, social media director for McDonald's, spoke with eMarketer about how the company mines the millions of social media conversations it sees each month to find real-time marketing opportunities.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.