The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles.
For brands, this data is critical. The research found that blogs influence household purchase decisions for 54% of the survey respondents, gifts that consumers are buying for themselves (45%), and gifts they’re buying for other people (30%). In fact, 25% of respondents indicated that they buy something each month based on blog content!
Consumers are turning to blogs for specific reasons as they travel through the path to making a purchase. Nearly one in two (46%) use blogs for initial product investigation, and 43% use blogs for inspiration. One in three consumers (33%) use blogs to narrow down their purchase options while 30% use blogs to confirm their purchase choices. In other words, blogs play a role at every stop along the marketing and sales funnel....
Editor's note: This post is co-authored by Marcus Conyers who, with Donna Wilson, is co-developer of the M.S. and Ed.S. Brain-Based Teaching degree programs at Nova Southeastern University.
During the school year, students are expected to listen to and absorb vast amounts of content. But how much time has been devoted to equipping students with ways to disconnect from their own internal dialogue (self-talk) and to focus their attention fully on academic content that is being presented? Listening is hard work even for adults. When students are unable to listen effectively, classroom management issues arise.
One other product I have been getting excited about is Verso. This platform is not quite a learning management system, and has built in interactivity. I like it because it is crazy easy to use. It is sort of the anti-LMS way to have students engage with your content.
These teachers see the internet and digital technologies such as social networking sites, cell phones and texting, generally facilitating teens’ personal expression and creativity, broadening the audience for their written material, and encouraging teens to write more often in more formats than may have been the case in prior generations. At the same time, they describe the unique challenges of teaching writing in the digital age, including the “creep” of informal style into formal writing assignments and the need to better educate students about issues such as plagiarism and fair use.
...One way I’ve found to help readers is to use concise language and eliminate redundancies. As Strunk and White advise, “Make every word tell.
Below is a list of phrases in which every word does not tell. These phrases are redundant, repetitive, wordy, and verbose. Paring phrases such as these is an easy way to tighten your writing. (Redundant words are italicized.)
• added bonus • advance planning • armed gunman • circulate around • close proximity • completely full • consensus of opinion ...
MarginNote Reader also eliminates the need for users to lug around heavy, bulky textbooks and notebooks. All of their data is ready for them in one place, and users can organize and reorganize their notes with the swipe of a finger! This ease- of-use is one key difference between MarginNote and other note apps.
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