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Sometimes, More Is Better: How to Use AYTM’s Combobox Feature

Sometimes, More Is Better: How to Use AYTM’s Combobox Feature | Research Rocks | Scoop.it
The AYTM Combobox Feature (also known as a ‘Dropdown List’) is a survey design feature that allows for long lists. Normally, without a Combobox, AYTM limits lists to a maximum of seven items.
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Does Graphic Design Matter To Small Business? [Infographic]

Does Graphic Design Matter To Small Business? [Infographic] | Research Rocks | Scoop.it
With the the growing notion that graphic design is becoming an increasingly important factor in the success of companies, our friends from 99designs recently used AYTM to gather insights directly from the people that are actually running small...
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Effectively Presenting Online Survey Results: You are the star!

Effectively Presenting Online Survey Results: You are the star! | Research Rocks | Scoop.it
Think for a moment about your all-time favorite movie. For me, it is the Wizard of Oz. I was 7 years old when I first saw it. I sat in my living room with neighborhood friends, propped up on a pile of pillows.
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Are Your Target Customers Like this Duck? Measuring Price Sensitivity

Are Your Target Customers Like this Duck? Measuring Price Sensitivity | Research Rocks | Scoop.it
Are your customers cheap? Are they like Scrooge McDuck, squeezing every penny until it screams for mercy? Or are they brand loyalists or status seekers, and therefore less concerned with price?
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Importance In Online Surveys: Is it Important?

Importance In Online Surveys: Is it Important? | Research Rocks | Scoop.it
You have seen it a hundred times. A survey question that asks you about importance. How important is feature X when shopping for a camera? How important is price when buying a car? You get the idea.
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Market Research Associations for Career Planning

Market Research Associations for Career Planning | Research Rocks | Scoop.it
Interested in a market research career, or perhaps looking to further your current one? Then it may be time to join a professional association.
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Satisfaction vs. Loyalty: Two Sides Of The Same Coin

Satisfaction vs. Loyalty: Two Sides Of The Same Coin | Research Rocks | Scoop.it
One of the more common goals in online surveys is to understand the customer experience. Basically, we’d like to know two things:
• Are our customers happy?
• Are they going to come back and buy more stuff from us?
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“Let there be Content!”

“Let there be Content!” | Research Rocks | Scoop.it
Anyone who’s responsible for a blog, social networking site or a newsletter knows that content is king. But trying to come up with fresh, relevant content can be really challenging.
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Small Scales, Big Scales - Getting A Clear Picture

Small Scales, Big Scales - Getting A Clear Picture | Research Rocks | Scoop.it
It’s a common question in survey design: How many points in a scaled question is “enough”?
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Hitchhiking is Illegal: When Too Many People Get Involved In Your Online Survey Project

Hitchhiking is Illegal: When Too Many People Get Involved In Your Online Survey Project | Research Rocks | Scoop.it
In those cases where online survey projects go wrong, it is commonly because too many people got involved in the survey design process. Perhaps it started with a small team making rational, focused decisions.
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This is a Test of your Online Survey Critiquing Skills

This is a Test of your Online Survey Critiquing Skills | Research Rocks | Scoop.it
Treat this series of questions as a mock test in acquiring your survey design license.
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This is a Test of your Online Survey Critiquing Skills. This is Only a Test. Part 2

This is a Test of your Online Survey Critiquing  Skills. This is Only a Test. Part 2 | Research Rocks | Scoop.it
Sometimes it is easier to spot someone else’s mistakes than to spot your own. Maybe this is why so many awful drivers seem to be zealous “back seat drivers.”
The same applies to survey design.
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Doing the Right Thing: Uncovering Social Responsibility with Online Surveys

Doing the Right Thing: Uncovering Social Responsibility with Online Surveys | Research Rocks | Scoop.it
Have you ever looked at the label on a “Newman’s Own” product? You may have noticed, prominently displayed, the words: “All Profits For Charity”. Why do they do that?
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Online Surveys for Sales Team Success

Online Surveys for Sales Team Success | Research Rocks | Scoop.it
One terrific use for online surveys is for sales team performance reviews. Sure, it is common for sales teams to do self-evaluations, but why not facilitate the processing using an online survey?
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Online Survey Budgets

Online Survey Budgets | Research Rocks | Scoop.it
To do market research at all — and certainly to do it well — takes money. In most cases you’ll be using an online survey platform such as Ask Your Target Market (AYTM), so you’ll have some data collection costs.
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Rank Order Questions in Online Surveys: A Question of Priority

Rank Order Questions in Online Surveys:  A Question of Priority | Research Rocks | Scoop.it
Over-relying on 5-point scales and “check all that apply” questions in your online surveys? The remedy may be Rank Order questions.
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Key Findings from Online Survey Results

Key Findings from Online Survey Results | Research Rocks | Scoop.it
Identify and present a small set of key findings from your online survey project in a way that will stick in your audience’s minds...
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Variables to Focus On When Analyzing Online Survey Results

Variables to Focus On When Analyzing Online Survey Results | Research Rocks | Scoop.it
Three important tips for deciding what variables you’re going to spend your limited time analyzing...
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diy research

diy research | Research Rocks | Scoop.it
Learn how diy research benefits companies and consumers as a market research tool.
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How to Know if Your Online Survey Project Was a Success

How to Know if Your Online Survey Project Was a Success | Research Rocks | Scoop.it
Find out what criteria should be met to make an online survey market research project considered a success...
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GreenBook Research Industry Trends Report | GreenBook

GreenBook Research Industry Trends Report | GreenBook | Research Rocks | Scoop.it

The 11th edition of the GreenBook Research Industry Trends Report
- the leading and most comprehensive survey of our industry!

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