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10 top writing tips and the psychology behind them - without bullshit

10 top writing tips and the psychology behind them - without bullshit | Research, marketing and insights | Scoop.it
There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do. I can help you with that. That proposal or email you wrote must now compete for … Continue reading 10 top writing tips and the psychology behind them →
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Taga Child cargo Bike and Luxury Baby Stroller In One

Taga Child cargo Bike and Luxury Baby Stroller In One | Research, marketing and insights | Scoop.it
Taga designed an award winning vehicle for parents and children that combines a cargo bicycle and a luxury baby stroller. Taga is a fun, safe, and stylish alternative to bike trailers or child bike seats.
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Bloggers and big brands

Bloggers and big brands | Research, marketing and insights | Scoop.it
Social media is breeding a new type of advertiser and they're stealing funds away from traditional marketing firms. Increasingly brands are realising that traditional commercials are losing their reach.
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No one could see the colour blue until modern times

No one could see the colour blue until modern times | Research, marketing and insights | Scoop.it
This isn't another story about that dress, rather it's about the way that humans see the world.
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NeedScope video 2015 (MP4)

This is "NeedScope video 2015 (MP4)" by on Vimeo, the home for high quality videos and the people who love them.
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Password TNS

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Woo Woo?: Do You Know What Your Marketing Is Doing? | Adobe Marketing Cloud

Don’t be distracted by data that doesn’t make a difference. Act on what matters. Do you know what your marketing is doing? Adobe can help. Adobe Marketing Cl...
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Fischer | It's about taste. - YouTube

It's not the pretty Alsatian origin... It's not the amazingly old heritage... It's not our flawless brewing tradition dating back to the 19th century... It's...
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How to do authentic without being boring

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Extra Gum: The Story of Sarah & Juan - YouTube

A girl. A guy. And a stick of gum. See their love story unwrap. #GiveExtragetextra Available on iTunes: http://radi.al/2Q0S
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Are we storytelling - or just telling stories? - mUmBRELLA

Are we storytelling - or just telling stories? - mUmBRELLA | Research, marketing and insights | Scoop.it
While storytelling has become one of adland's biggest buzzwords Rob Lowe argues marketers are failing to make the necessary emotional connections.  I remem
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"Engage With The Brand" cartoon | Tom Fishburne | Marketoonist

"Engage With The Brand" cartoon | Tom Fishburne | Marketoonist | Research, marketing and insights | Scoop.it
June 21st, 2015 • advertising • No Comments cross-functional collaboration 150622.engage Consumers don’t spend as much time thinking about brands as marketers
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Android Auto: The First Great In-Car Infotainment System | WIRED

Android Auto: The First Great In-Car Infotainment System | WIRED | Research, marketing and insights | Scoop.it
Android Auto, now available from Hyundai, is remarkable for its simplicity and flexibility.
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7 yrs old Solves Rubik's Cube Blindfolded

Chan Hong Lik com 7 anos de idade resolver cubo mágico de olhos vendados. (2:21) Campeonato de Cubo Mágico Porto Alegre 2015 Cubo:Zanchi 50mm Método:Ol
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Brand Dig: How Pepsi, Halewood & Mast are taking 'craft' beyond beer - FACE

Brand Dig: How Pepsi, Halewood & Mast are taking 'craft' beyond beer - FACE | Research, marketing and insights | Scoop.it
Brand Dig, our weekly blog series by Senior Research Executive, Harry Symington, shares the most exciting brand ideas and campaigns happening right now. In this sixth instalment, Harry discusses three brands who are taking ‘craft’ beyond the beer industry. Pepsi goes back in time to 1893, Halewood likes its gin ‘shaken-not-stirred’, and Mask Chocolate turns ‘craft’ on its head by using a bar-to-bar recipe.… Read more
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The History Of Pink For Girls, Blue For Boys

The History Of Pink For Girls, Blue For Boys | Research, marketing and insights | Scoop.it
Earlier, we discussed the theory that the "pink is for girls, blue is for boys" binary is foisted on children by society. In baby photos from the late 1800s, male and female tots wear frilly white dresses — so how did pink onesies with "Princess" emblazoned on the butt infiltrate American girls' wardrobes? Girls Are Pink, Boys Are Blue: On Toddlers And Gender Roles Girls Are Pink, Boys Are Blue: On Toddlers And Gender Roles Girls Are Pink, Boys Are Blue: On Toddlers And Gen My four-year-old nephew recently answered the front door wearing a fireman's hat, a Lightning… Read more Read more
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Top 10 Marketing Failures: Coke, Ford, Netflix

They seemed like good ideas at the time... http://www.WatchMojo.com counts down our picks for the top 10 worst marketing mishaps in history.
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Virtual - We Have Come a Long Way

Virtual - We Have Come a Long Way | Research, marketing and insights | Scoop.it
My first Virtual Reality experiment was 1994 and involved a headset that was bolted together by malevolent technicians in the basement of the Psychology department at Cardiff University.  It comprised
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How the Mad Men lost the plot - FT.com

How the Mad Men lost the plot - FT.com | Research, marketing and insights | Scoop.it
Even admen have souls, and some of them are enduring dark nights. Jeff Goodby is co-chairman of Goodby, Silverstein & Partners, a San Francisco advertising agency responsible for some of the most famous campaigns of the 1990s, including ones for
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Marketoonist | Tom Fishburne

Marketoonist | Tom Fishburne | Research, marketing and insights | Scoop.it
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
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We Are Social’s Monday Mashup #279

We Are Social’s Monday Mashup #279 | Research, marketing and insights | Scoop.it
Nielsen release its Trust In Advertising survey results Everyone knows the struggle is real when it comes to working out how effective different types of advertising are, but new data collected by
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A Perfect Parody Of Bullshit 'Artisanal' Products

A Perfect Parody Of Bullshit 'Artisanal' Products | Research, marketing and insights | Scoop.it
Mmm, taste that locally-sourced Gowanus silt.
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Timmy water

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▶ The Fat Jewish is Big Data featuring Todrick as Hadoop - YouTube

Big Data a.k.a The Fat Jewish and his partner in knowledge Todrick Hall are sharing some wisdom for what your customer really needs. Aggregating big data ana...
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'Three little sentences will get you through life. Number 1: Cover for me. Number 2: Oh, good idea, Boss! Number 3: It was like that when I got here.' Homer Simpson

'Three little sentences will get you through life. Number 1: Cover for me. Number 2: Oh, good idea, Boss! Number 3: It was like that when I got here.'  Homer Simpson | Research, marketing and insights | Scoop.it
Does your profession or hobby have a pithy saying that encapsulates the work or its ethics? For example, 'Make no little plans' (Daniel Burnham) resonates with city planners. Perhaps 'First do no...
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D'oh!

 

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