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Six case studies that prove the power of content marketing

Six case studies that prove the power of content marketing | Research Capacity-Building in Africa | Scoop.it

In October 2012 Econsultancy ran a survey which found that 90% of brands felt that content marketing would become more important over the following 12 months.


One year on it is hard to argue against the fact that content marketing is now among the most important trends in digital. However when we published the Content Marketing Survey Report with Outbrain, just 38% of respondents had a defined strategy in place. That is likely to have changed by now, however just to add more weight to the argument in favour of this discipline I have rounded up six case studies from various brands that have seen real results from content marketing....


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Jeff Domansky's curator insight, November 23, 2013 2:14 AM

6 really valuable case studies prove the value content marketing in real terms. Recommended reading. 9/10

Angela Heath's curator insight, November 24, 2013 10:33 PM

Content is King!

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Research Capacity-Building in Africa
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Rescooped by Nevermore Sithole from Plant Biology Teaching Resources (Higher Education)
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F1000Research Article: The culture of scientific research.

Read the latest article version by Catherine Joynson, Ottoline Leyser, at F1000Research.

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MH's curator insight, March 23, 4:23 AM

Sur les effets pervers de la concurrence entre laboratoires

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Is social media really a waste of time? Harvard professor gets it wrong | ZDNet

Is social media really a waste of time? Harvard professor gets it wrong | ZDNet | Research Capacity-Building in Africa | Scoop.it
A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

Via Dr. Susan Bainbridge
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Joseph McCaleb's curator insight, March 10, 9:48 AM

social media has value "in building relationships with customers, offering responsive technical support, and engaging efforts to establish a sustainable base of consumer advocates."

Alex Grech's curator insight, March 11, 6:01 PM

As usual, these things are never in black and white.  Looking for a direct, linear relationship between social media 'marketing' and the bottom seems equally flawed. 

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Rwanda ranked first globally for ICT promotion

Rwanda ranked first globally for ICT promotion | Research Capacity-Building in Africa | Scoop.it
The Global Information Technology Report (GITR) 2015 has ranked Rwanda first globally for Government Success in ICT promotion to drive social and economic transformation.
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The evolution of peer review as a basis for scientific publication: directional selection towards a robust discipline? - Ferreira - 2015 - Biological Reviews - Wiley Online Library

The evolution of peer review as a basis for scientific publication: directional selection towards a robust discipline? - Ferreira - 2015 - Biological Reviews - Wiley Online Library | Research Capacity-Building in Africa | Scoop.it
The evolution of peer review as a basis for scientific publication: directional selection towards a robust discipline?http://t.co/jn9ERz0XRw
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The seven sins of peer review | Technologist

The seven sins of peer review | Technologist | Research Capacity-Building in Africa | Scoop.it
The seven sins of peer review http://t.co/zIOXUrvuyX
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Does Fast Track Peer Review Help a Researcher? - Enago Blog: Scientific Publication Help

Does Fast Track Peer Review Help a Researcher? - Enago Blog: Scientific Publication Help | Research Capacity-Building in Africa | Scoop.it
Fast track peer review can decrease the overall publication time by at least half, thereby help professionals in the scientific, medical and academic communities achieve career success.
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Rescooped by Nevermore Sithole from iOERs, LORs, & Interactive Learning Materials (ILMs)
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Ten Years Later: Why Open Educational Resources Have Not Noticeably Affected Higher Education, and Why We Should Care (EDUCAUSE Review) | EDUCAUSE.edu

Ten Years Later: Why Open Educational Resources Have Not Noticeably Affected Higher Education, and Why We Should Care (EDUCAUSE Review) | EDUCAUSE.edu | Research Capacity-Building in Africa | Scoop.it
EDUCAUSE Review Online

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The OER Workshop at OUM!

The presentation slides for the 2-day OER workshop at OUM (5-6 March, 2013). It explores OER and how we can find, reuse, remix, create and share them. It provid

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Rescooped by Nevermore Sithole from Blended Librarianship
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Top 10 Academic Library Issues for 2015 | From the Bell Tower

Top 10 Academic Library Issues for 2015 | From the Bell Tower | Research Capacity-Building in Africa | Scoop.it
The beginning of the year brings many “top” lists for what to look for in 2015. So far there’s not much predicting for what looks big for the academic library world. Here’s a shot at it.

Via Peter Mellow, Tanyam, John Shank
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Ivon Prefontaine's curator insight, March 31, 9:36 PM

I wonder what competence-based education is? Were we churning out incompetent people and now think that is not a good idea?

 

@ivon_ehd1

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The Road to 2020: Envisioning Higher Education & the Library... BL Webcast #edtech #highered #education #ACRL @GdnHigherEd @Edudemic @ALA_ACRL

The Road to 2020: Envisioning Higher Education & the Library... BL Webcast #edtech #highered #education #ACRL @GdnHigherEd @Edudemic @ALA_ACRL | Research Capacity-Building in Africa | Scoop.it

This forward looking webcast will examine the trends and emerging technologies that will impact higher education & academic libraries in the year 2020. Our panelists will share their vision of what colleges & universities along with their libraries will look like as well as the trends they will have responded to in order to remain competitive in the new environment. 


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John Shank's curator insight, March 30, 1:44 PM
Join the Blended Librarians Online Learning Community this Thursday, April 2, 2015 at 3:00 pm EST for a webcast presentation and discussion on what trends will be impacting Higher Ed. & Libraries in 2020. To learn more and register for this free event visit: http://goo.gl/7M1Ekx
Griff Lewis's curator insight, March 31, 12:58 PM

Looking forward to this webcast!

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2015 ACRL Environmental Scan #ACRL @ALA_ACRL #acrl2015 @ACRL2015 #edtech #edchat #libraries

2015 ACRL Environmental Scan #ACRL @ALA_ACRL #acrl2015 @ACRL2015 #edtech #edchat #libraries | Research Capacity-Building in Africa | Scoop.it

Every two years, the ACRL Research Planning and Review Committee releases an environmental scan of higher education, including developments with the potential for continuing impact on academic libraries.  The 2015 environmental scan provides a broad review of the current higher education landscape, with special focus on the state of academic and research libraries. The document builds on earlier ACRL reports, including the Top Trends in Academic Libraries. The 2015 environmental scan is freely available on the ACRL website (PDF).


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A Global Consensus on Cyber Security Is Gaining Momentum - Defense One

A Global Consensus on Cyber Security Is Gaining Momentum - Defense One | Research Capacity-Building in Africa | Scoop.it
Here’s what to look for in two meetings that will explore how states with limited capacity can draw upon technologically sophisticated countries.
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Making Science Public » What role for a scientist in political science communication?

Making Science Public » What role for a scientist in political science communication? | Research Capacity-Building in Africa | Scoop.it
Great blog on Scientists/Policymakers by @athenedonald What role for a scientist in political science communication? http://t.co/VwtAILKkIp
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How Academic Institutions Partner with Private Industry - R & D Magazine

How Academic Institutions Partner with Private Industry - R & D Magazine | Research Capacity-Building in Africa | Scoop.it
Partnerships between universities and businesses are nothing new, but these partnerships have become especially relevant in the face of increasing economic pressure and global competition, the need for interdisciplinary approaches and the growing...
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Are 90% of academic papers really never cited? Reviewing the literature on academic citations.

Are 90% of academic papers really never cited? Reviewing the literature on academic citations. | Research Capacity-Building in Africa | Scoop.it
It is widely accepted that academic papers are rarely cited or even read. But what kind of data lies behind these assertions? Dahlia Remler takes a look at the academic...
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"The ExxonMobil Explosion That Nobody Is Talking About" - ThinkProgress

"The ExxonMobil Explosion That Nobody Is Talking About" - ThinkProgress | Research Capacity-Building in Africa | Scoop.it
A chemical ash rained down on residents of Torrance, California, after an ExxonMobile refinery explosion in February. Why were residents told so little about the potential toxic effects?
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