InboundWriter : As brands and businesses are becoming their own pubshers and broadcasters, content overload is not only inevitable, it has already set in. Advanced technology and wide-spread access means it is easy to make content, and even easier to create content that lacks a purpose — other than to clog up with interwebs.
The explosive growth of content marketing is leading to devaluation of content and is causing content marketers to become the victims of their own successes. To set your content apart from the rest, you need to develop engaging content.
Here are 8 tips for creating engaging content in the era of content overload
Via Le Contenu.fr, C-Marketing, Therese Torris, massimo facchinetti, John van den Brink