"Millennials are giving new meaning to the “always-on” consumer because they are on even when they are supposed to be off.
Millennials are apparently spending 18 hours per day consuming media. The hours are compounded, meaning that a person watching TV and checking Instagram at the same time for one hour would rack up two hours of media consumption -- one for each device. That’s according to new research from Crowdtap, a social analytics platform."
Via Manuel Pinto