DISTANCE education is nothing new, but these days it is hard to escape hyperventilation about its latest incarnation: MOOCs, or "massive open online courses".... (Will MOOCs, or "massive open online courses", kill university degrees?
Once in a while it is good to divert your mind from the daily hassle and dissonance of daily working environment and find a cool place where you can relax and enjoy with your family.
There is one good place that exceeds nature and its beauty. Spending some time visiting and watching some of the most beautiful wonders of the world will make you forget all your worries and realize how much is given to you by your creator to enjoy. There are so many breathtaking places in the world that you can visit but here we are going to concentrate on 10 most beautiful places in the world.
They are so beautiful that you might think of changing your current career to travelling; after all travelling not only helps you learn but can also decide to write guides for others who might want to know more about their world....
book-cover-800 Well, it's finally and officially here: Invasion of the MOOCs: The Promises and Perils of Massive Open Online Courses, edited by me and Charlie Lowe, is out, available for sale and as a free PDF download.
1. Social media is here to stay. Studies show that 18 percent of all time spent online is spent on social media; some studies report one in five minutes a day! You need to be there, in front of people, as this is a huge opportunity and the medical field as a whole supports jumping on this form of marketing.
2. New patient acquisition is the biggest hurdle for most clinics. Social media is the most cost-effective and targeted way to reach your prospective patients.
3. Social media helps you build relationships. Whether with current patients and their families or prospective new patients, social media makes it easy to stay in the forefront of their minds, by lending yourself to becoming a resource. Having a large social media base can even help you to assess adding particular services or products.
4. Everyone loves Facebook. A number of reports state that Facebook is the most influential social network with the most diverse user base. Use a personal page to promote your clinic and healthcare providers. Personal pages are more prominent in news feeds and give more opportunity to interact with your fans, i.e. wishing them "Happy Birthday." (It is also important to have a business page (aka a "fan page") for the practice for SEO purposes.)
5. Images of office life are the most important pieces of the social media DISCUSSION. People buy from people, not nameless, faceless, soulless businesses. Posting images and pictures of day-to-day life even on a clinic page is key to building a sense of community around your brand.
6. Social media influences search engine rankings. And having great search engine rankings improves your chances of being found when Betty types into Google "family practice in XYZ city."
7. Social media is the new "search engine." Many people look to social media to find the places and services they are looking for.
8. Social media offers the most highly targeted marketing opportunities. Less than a decade ago, if you wanted customers you might have to advertise on the radio or send out mailers. Today, reaching the specific prospective patient you are looking for is simple. You can drill down and target people down to their age, gender, geography, and interests.
9. Social media gives you more insight into your patients. By seeing which social media outlets are garnering the most "likes" or discussion feedback on healthcare issues (for example, links to important articles on timely material such as the benefits of the flu vaccine) you can get insight into your patients' worlds. Also: You cannot do it all, so once you have this information, pick two to three social media outlets where your ideal patients hang out, and be great at utilizing those.
10. There are people out there to help. For example, our company has a "Teach You to Fish" Program and a "Fish for You" Program to help you develop you social media marketing strategies for your practice.
The new Scoop.it is finally here! The result of a community-driven initiative, the revamped platform aims at making content and users more easily discoverable through the implementation of interest channels.
danah boyd (she doesn’t capitalize her name) is a Principal Researcher at Microsoft Research and a Fellow at Harvard’s Berkman Center, where she looks at how young people use social media as part of their everyday lives. She has a new book out called It’s Complicated: The Social Lives of Networked Teens, and she’s made it available as a free PDF. On her website she writes, “I didn’t write this book to make money. I wrote this book to reach as wide of an audience as I possibly could.
Here's another great blogging-related article for today. I'm an advocate of content curation–you reading this article on my blog is an example of this. This article provides good tips about how you should approach the content ...
Universities agree to put lectures and research online University World News Universities in Wales have agreed to upload lectures and research to the internet in future so they can be freely accessed around the world.
The World Federation of Advertisers has devised what it says is the first Global Media Transparency Index. The index provides scores to the top 20 markets, based on buying practices and the relative ease or difficulty of deciphering how media rebates are applied to media purchases.
Currently, France is top-ranked in terms of transparency and openness about how its buying rebate policies work. At the other end of the scale, China, Japan and the Ukraine have been deemed “opaque,” with virtually no insight or effort to divulge the specifics of rebate practices....
Museveni's unkept promises: a scorecard The Observer Government initiated many interventions in the agricultural sector which include the National Agricultural Advisory Services (Naads), promotion of agricultural research by strengthening...
That we have evolved our favorite forms of communication is obvious without more than simply watching our students walk through the hallways. It would be easy to demonize social media and each medium that it provides for human interaction. But it would be educationally valuable to embrace it, turning it into an opportunity for our students to develop an appreciation for the advanced cognitive skills they employ on a daily basis. Why not study the highly visual communication models connecting the thoughts that mean the most to them with the social networks where they live their lives?
Business 2 Community Marketing Technology Solutions for Content Curation Business 2 Community After you've created your original content, it's time to curate content that you can share across your different outlets.
Nevermore Sithole's insight:
Marketing Technology Solutions for Content Curation - Business 2 Community