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11 Essential Small Business Marketing Strategies

11 Essential Small Business Marketing Strategies | Research Capacity-Building in Africa | Scoop.it
Spend less time fussing with other solutions and have more time to devote to what you do best with these 11 small business marketing strategies.

Via Daniel Watson
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thomas junillon's curator insight, November 24, 2015 4:45 PM

11 tactiques à utiliser, dans l'ordre ou le désordre... avec évidemment une stratégie dûment réfléchie en amont !!!

Brandon Steven Wichita's curator insight, November 24, 2015 11:56 PM


Not every small business owner is blessed with an abundance of knowledge in respect to what does and does not work in the context of marketing the products or services of a small business. It is also true that whilst an abundance of advice is readily available to help small business owners, not all of it is readily accessible in one spot, nor is it always valid. Rarely does a good single collection of small business marketing strategies such as the one in this article surface for open free access. Recommended reading for any business owner needing to improve their marketing outcomes.

ARS Business's curator insight, November 25, 2015 6:18 AM


Not every small business owner is blessed with an abundance of knowledge in respect to what does and does not work in the context of marketing the products or services of a small business. It is also true that whilst an abundance of advice is readily available to help small business owners, not all of it is readily accessible in one spot, nor is it always valid. Rarely does a good single collection of small business marketing strategies such as the one in this article surface for open free access. Recommended reading for any business owner needing to improve their marketing outcomes.

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4 questions to ask before launching a social media giveaway

4 questions to ask before launching a social media giveaway | Research Capacity-Building in Africa | Scoop.it
A social media giveaway can be a boon or a bust. Have the answers to these four questions at the outset so you don't waste your money.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 28, 2015 6:02 PM


I find giveaways a hit or a miss. Well, more of a miss than a hit, actually.


To me, the reason is simple: Brands big and small don't really have a plan. They are looking for a short-term solution for lack of likes, newsletter signups, comments, and sales.


Jim Belosic does a great job explaining what you need to do before you decide investing your time and money into giveaways. 


To me, question #1 (Does the prize have emotional appeal) is the most important. What do you think? 

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Always Be Converting: 9 Ways to Increase Business Conversions via @ScentTrail

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation

.

2. Diversify your payment options


3. Speed up load times


4. Manage your reviews


5. Use outreach carefully


6. Stay on top of social media


7. Show gratitude


8. Keep quality in mind


9. Target the right demographics

 


Via Martin (Marty) Smith, John van den Brink
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Jean-Marc Fraiche's curator insight, September 3, 2014 8:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »
www.osezgagner.com

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The Rise of Sadvertising: Why Brands Are Determined to Make You Cry

The Rise of Sadvertising: Why Brands Are Determined to Make You Cry | Research Capacity-Building in Africa | Scoop.it

There was a time in the not so distant past when funny ruled advertising. Whether  absurd and awkward, sharp and wry, or broad and ball-busting, comedy in all its forms was the dominant language in marketing. Then something changed. Quietly at first, then in a more pronounced fashion. In the beginning, certain people (not us) would find themselves discreetly, incredulously, wiping a tear from their eye while watching an ad online. These individuals might blame things like new parenthood on the lapse in steely resolve. “It’s nothing,” they’d say, brushing off the moist impact of a touching story, adding a defensive reminder that, c’mon, they weren’t made of stone!


But then, things began to escalate. Ad-induced tears flowed across the land, and even diehard cynics started admitting to welling up over commercials. And these weren’t just your public service announcements, carefully crafted to emotionally manipulate you into action on issues that were already emotional powder kegs. These were spots for shampoos, for Internet services, for banks, for soft drinks, for retailers, for peanut butter, for beer! They were contemplative, moving, and all scored with the Piano Chord of Emotion. Even Super Bowl viewers were no longer safe from baldfaced lunges at the cockles. Pretty soon the promise of a good cry became an engine of social sharing.


Via Jeff Domansky
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Jeff Domansky's curator insight, August 12, 2014 3:09 PM

Have you been brought to tears by an ad, or five, over the last while? Fast Company looks at the rise of "Sadvertising." It's an epic article, great read and hugely recommended 10/10.

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Research Capacity-Building in Africa | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Research Capacity-Building in Africa | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
more...
Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

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WFA Develops First Global Media Transparency Index | MediaPost

WFA Develops First Global Media Transparency Index | MediaPost | Research Capacity-Building in Africa | Scoop.it

The World Federation of Advertisers has devised what it says is the first Global Media Transparency Index. The index provides scores to the top 20 markets, based on buying practices and the relative ease or difficulty of deciphering how media rebates are applied to media purchases.

 

Currently, France is top-ranked in terms of transparency and openness about how its buying rebate policies work. At the other end of the scale, China, Japan and the Ukraine have been deemed “opaque,” with virtually no insight or effort to divulge the specifics of rebate practices....


Via Jeff Domansky
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WFA Develops First Global Media Transparency Index