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Rescooped by Nevermore Sithole from The 21st Century
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Is social media really a waste of time? Harvard professor gets it wrong | ZDNet

Is social media really a waste of time? Harvard professor gets it wrong | ZDNet | Research Capacity-Building in Africa | Scoop.it
A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

Via Dr. Susan Bainbridge
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Joseph McCaleb's curator insight, March 10, 2015 9:48 AM

social media has value "in building relationships with customers, offering responsive technical support, and engaging efforts to establish a sustainable base of consumer advocates."

Alex Grech's curator insight, March 11, 2015 6:01 PM

As usual, these things are never in black and white.  Looking for a direct, linear relationship between social media 'marketing' and the bottom seems equally flawed. 

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Advanced Communication Skills-Communication and Writing Skills - #Meirc Training #Dubai

Advanced Communication Skills-Communication and Writing Skills - #Meirc Training #Dubai | Research Capacity-Building in Africa | Scoop.it
Meirc Communication and Writing Skills Training: Communication is the quintessential competency that empowers professionals to function effectively. It provides a solid foundation for every modern management skill, including the ability to lead, motivate, organize, control and manage conflict. Communication also provides the groundwork for every personal improvement theory, from Emotional Intelligence, to Neuro-Linguistic Programming (NLP) to Win-Win negotiations. Academically, the subject of communication branches out into several disciplines. Meirc’s programs in the category of Communication Skills cover the entire spectrum. From business writing and powerful presentation skills to interpersonal communication and effective report writing, our programs are tailored to meet the requirements of today’s fast-paced workplace. Participants who take advantage of these programs will emerge with new insight and practical techniques that will improve their overall effectiveness and that of their respective organizations. For a list of these programs, refer to the schedule below. For more information about the category or any of its programs, please contact us and we will be more than glad to assist.

Via Rami Kantari
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Rescooped by Nevermore Sithole from Intellectual Property news, views and opinions
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How do I export my IP? - Intellectual Property - Microsoft Business UK

How do I export my IP? - Intellectual Property - Microsoft Business UK | Research Capacity-Building in Africa | Scoop.it
Many online businesses are 'born global'. However, it doesn't follow that they are globally protected. How do you ensure your IP protection grows as your sales do?

Via Inngot
Nevermore Sithole's insight:

Intellectual property

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Rescooped by Nevermore Sithole from The 21st Century
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My Top 25 Social Media for Business Quotes

My Top 25 Social Media for Business Quotes | Research Capacity-Building in Africa | Scoop.it
25 social media for business quotes from social media speaker and author of Maximize Your Social, Neal Schaffer.

Via Dr. Susan Bainbridge
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83 Exceptional Social Media and Marketing Statistics for 2014

83 Exceptional Social Media and Marketing Statistics for 2014 | Research Capacity-Building in Africa | Scoop.it
“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data f…

Via Dr. Susan Bainbridge
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