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History of Public Relations – UK— Meltwater

History of Public Relations – UK— Meltwater | Research Capacity-Building in Africa | Scoop.it

Although public relations wasn’t officially a profession until more recent times, the practice has been around for thousands of years. In 50 B.C., Julius Caesar publicised his military exploits in the first known political campaign biography to convince the Romans that he would make the best head of state – a practice which is still used by political candidates today.


People have been using PR (and PR’s sister occupation, content marketing) to capture the public’s attention and spur them into action since the beginning of time (yes, I am suggesting that cavemen probably had some sort of PR campaigns). The channels have changed a bit here and there with the invention of the printing press, followed by the Internet and of course social media but the basic strategies and principles are the same.


Check out this cool infographic from Max Borges Agency to see how public relations has evolved over time....


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Jeff Domansky's curator insight, August 19, 2015 2:07 AM

This infographic shows how people have been using public relations to capture the public's attention and spur them into action since the beginning of time.

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6 Places Journalists Can Find Free Online Training | The Freelancer

As fall approaches, students head back to school. And while busy freelance journalists may not have the time or money to enroll in a college course, there are a number of free online training alternatives right at their fingertips, offering lessons on everything from understanding financial statements to covering healthcare reform.


Here’s a look at six of the top options to consider....


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Jeff Domansky's curator insight, September 25, 2014 9:56 AM

Excellent list of free online journalism training resources is not just for journalists. PR, content marketing and social marketing pros will also benefit.

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Shifting attitudes about media make a case for integrated communications | Digital Park

Shifting attitudes about media make a case for integrated communications | Digital Park | Research Capacity-Building in Africa | Scoop.it

... Gallup’s Poll shows that people trust newspapers the most, followed by the Internet, with television news bringing up the rear. However, the American Press Institute notes that this order is reversed in terms of how Americans actually consume the news.


Television, which reportedly has the lowest public confidence, is the most frequently used medium for getting the news, with laptops/computers ranking second and newspapers coming in last.


While trust in the Internet as a source is slightly lower than when Gallup first measured public confidence in 1999, this year marks the first time that another news medium (television, in this case) has fallen below the Internet in public trust.Meanwhile, in terms of news consumption, the Internet has made steady gains over the past decade. Pew Research notes that the more Americans these days get news in a digital format.


Working with media is a key part of our job, so how do the public’s changing news consumption habits and wavering confidence impact how we approach media relations?...


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Jeff Domansky's curator insight, July 27, 2014 1:16 AM

With decreased trust in media, public relations has a bigger challenge ahead.

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Content Creation Ideas: White Papers - Ballgame Strategy

Content Creation Ideas: White Papers - Ballgame Strategy | Research Capacity-Building in Africa | Scoop.it

White papers are an often overlooked component of a strong business content marketing plan.  That’s unfortunate because a killer white paper can be the difference in a prospect engaging with you or not.

 

Some people call them executive briefs, special reports, or white papers.  Whatever you call them, they should be an authoritative report or guide that helps your audience understand an issue, solve a problem, or make a decision.Here are 4 essentials elements to creating compelling and engaging white papers....


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Jeff Domansky's curator insight, July 5, 2014 1:24 AM

Here's why whitepapers work and how to get them working for you.

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Six PR Insights from the Pew Research Center’s State of the Media 2014

Six PR Insights from the Pew Research Center’s State of the Media 2014 | Research Capacity-Building in Africa | Scoop.it

The Pew Research Center’s annual State of the News Media should be required reading for PR professionals.

 

While I took issue with last year’s study – struggled to make sense of the overlap between journalism and business storytelling – the 2014 report is back on track.

 

I’ve highlighted six points with relevance to business communicators along with my commentary....


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Jeff Domansky's curator insight, May 1, 2014 11:20 PM

Valuable insight from Pew Research Center AND Lou Hoffman.

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Empowered Presentations | Presentation Design Portfolio

Empowered Presentations | Presentation Design Portfolio | Research Capacity-Building in Africa | Scoop.it
Empowered Presentations: Award winning Presentation Design Firm: Creating visually engaging decks that resonate with your Global audiences.
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Jeff Domansky's curator insight, October 27, 2014 4:00 AM
Looking for creative presentation ideas? This portfolio will get your creative juices flowing.
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A Perfect Example Of A Great Press Conference | Mr. Media Training

A Perfect Example Of A Great Press Conference | Mr. Media Training | Research Capacity-Building in Africa | Scoop.it

Last week, an audio technician for the television program Cops was killed by friendly fire while filming a robbery at a Wendy’s in Omaha, Nebraska. 

 

The Omaha police chief, Todd Schmaderer, delivered an almost perfect press conference—one that stands in marked contrast to the shameful media interactions in Ferguson, Missouri—that should be studied by PR professionals as a terrific example of how to communicate in crisis.

 

PR pro Dave Statter, who writes the excellent STATter911 blog (and wrote about this story first), called this “one of the most effective and timely presentations following a police involved shooting I’ve witnessed.”

 

He’s right. Chief Schmaderer did many things right in this press conference. Below, you’ll find the five things that stood out to me most....


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Jeff Domansky's curator insight, September 2, 2014 9:36 AM

Brad Phillips highlights an excellent example of how to do a press conference right. Police chiefs and crisis pros take note.

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12 tips for producing a killer news release

12 tips for producing a killer news release | Research Capacity-Building in Africa | Scoop.it

...Rob Nance, director of content marketing at Inovautus Consulting in Boulder, Colorado, said that if there’s any doubt that journalists and others will care about a press release, then you shouldn’t send it. Nance recalled that when he was working at an online media company covering the accounting business, he received a press release from an accounting firm announcing that it had a new sidewalk in front of its building. 

“Funny, yes, but it’s not news or timely, useful information,” Nance said. “It’s a game of quality over quantity with press releases.” 

Here are 12 tips that will help ensure your releases win the battle of quality over quantity....


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